Scaling a Project: As Easy As Alpha, Beta, Charlie

Posted by KJ Sanchez On December - 11 - 2012

KJ Sanchez

As the CEO of American Records, a theater company devoted to making work that chronicles our time/work that serves as a bridge between people, scale is always on my mind and an important part of how we produce.

For your information, I’m the CEO, not the artistic director because American Records is an S Corp, not a nonprofit. We have the soul of a nonprofit in that every dollar we make we spend on artists and programing (i.e. we have no profit margin), which allows us to work under the fiscal sponsorship of Fractured Atlas.

This is a great partnership because being a corporation keeps us light and lean and able to work very quickly, and the fiscal sponsorship allows for grants for particular projects. Right now, our average earned/contributed ratio is 80/20 (80% earned, 20% contributed). We’re not the only ones pioneering this model. Rainpan 43 Performance Group and Universes are also S Corps with fiscal sponsorship. Other companies are pioneering the L3C.

I bring up our company structure because it is fundamentally tied to how we work on scale. The way we’re working on “going big” and the reason we have such a high level of earned income is because we tour. Our tours go to traditional theaters like Actors Theater of Louisville and Roundhouse and traditional presenters like The Hopkins Center at Dartmouth but we also tour to conferences, hospitals, lecture halls, and military bases.

Last year I contracted with the Department of Defense to take our play ReEntry to Army bases throughout Germany and Italy, where command used the performances as post-deployment training. ABC News covered the play as part of a larger story about veteran suicide and post-traumatic stress disorder. Read the rest of this entry »