One of the pleasures of attending the NAMP conference is seeing how the field of arts marketing evolves each year as new technologies emerge. Social media, mobile technology, database systems, and video (as well as print and mass media), along with the role these play in our work, have changed considerably since the first time I attended just 3 years ago.
Changes in technology must always be viewed through the lens of what audiences (and prospective audiences) expect of your organization. As technology evolves, patron expectations and preferences change as well. In the mid-90’s, having a web presence was optional. Nowadays, not so much. Or, think back to when arts organizations were creating MySpace profiles. This was OK in 2006, but it would certainly raise patron eyebrows today. When you have so many marketing technology options at your disposal, you need a way to prioritize. Thinking about patron expectations can help you separate the “gotta have it” options from the ones that fall under the category of “not necessary right now”.
At the NAMP conference this year, I expect to hear about the following 4 technology expectations that many patrons now have: