Laura Bruney

The 2012 edition of Art Basel Miami Beach, which ended on December 9, featured the perfect marriage of arts and business. Hundreds of high-end companies hosted private parties; pop up exhibitions and roving ads on cars, carts, and even people. Millions of dollars in art sales, restaurant meals, hotel rooms, and luxury car rentals exchanged hands.

This year’s massive six-day extravaganza featured thousands of the world’s top galleries showcasing art work worth more than $2.5 billion. The growing economy and booming arts market translated into sales for the week that exceeded $500 million.

The Basel spinoffs included 22 satellite fairs that converted Miami into a rambling art lovers paradise. From South Beach to Wynwood, from North Miami to Coral Gables, from Pinecrest to South Dade—there were museums, galleries, and unique spaces featuring thousands of works of art, special events, and cultural happenings.

Corporate marketing executives took notice. The way brands connect with consumers takes many forms. Partnering with an event like Art Basel and the related activities provides the opportunity for direct contact with new customers.

Hundreds of companies were looking to capture the attention of the 500,000+ arts aficionados that descended on Miami and Miami Beach for the week. Brand managers rented museums, galleries, warehouses, gardens, and clubs to showcase their products in an artsy atmosphere. Read the rest of this entry »

ARTSblog holds week-long Blog Salons, a series of posts by guest bloggers, that focus on an overarching theme within a core area of Americans for the Arts' work. Here are links to the most recent Salons:

Arts Education

Teaching Artists

Early Arts Education

Common Core Standards

Quality, Engagement & Partnerships

Emerging Leaders

Charting the Future of the Arts

Taking Communities to the Next Level

New Methods & Models

Public Art

Best Practices

Evaluation

Arts Marketing

Audience Engagement

Winning Audiences

Powered by Community

Animating Democracy

Arts & the Military

Scaling Up Programs & Projects

Social Impact & Evaluation

Humor & Social Change

Private Sector Initatives

Arts & Business Partnerships

Business Models in the Arts

Local Arts Agencies

Cultural Districts

Economic Development

Trends, Collaborations & Audiences

Art in Rural Communities

Alec Baldwin and Nigel Lythgoe talk about the state of the arts in America at Arts Advocacy Day 2012. The acclaimed actor and famed producer discuss arts education and what inspires them.