As we all have no doubt heard by now, Facebook is launching some major updates to the site.
Some of these changes are already being implemented; the others were previewed at the recent f8 conference and will be released in the coming weeks.
Many arts organizations have come to integrate Facebook and other social media channels as important parts of their overall communications plans.
While it’s too early at this point to accurately comment on the impact, if any, these Facebook updates will have for arts communicators (marketers, advocates, thought leaders, and the like), it’s worth at least some preliminary thoughts.
1. The new ticker feed could be a double-edged sword.
One of the hurdles for arts communicators to overcome when using Facebook is the algorithm which powers the news feed on the homepage. Facebook only displays updates from individuals and organizations that the user has interacted with recently or frequently. Thus, while an arts organization’s Facebook page may have several hundred fans, it’s possible that only a fraction of them are actually seeing the content that is posted. Read the rest of this entry »