Michelle Alexander (photo by Nicholas Wray)

On June 1, the Arts & Business Council (ABC) of Sacramento launched Flywheel, the region’s first creative economy incubator.

For 25 years, ABC of Sacramento has run the Business Volunteers for the Arts program, facilitating over $1 million in pro bono services to artists and arts organizations. Sacramento’s arts scene has grown exponentially over that time, but the region still lacks a pathway to give emerging artists the tools, community, and exposure to establish themselves as sustainable businesses.

By curating a diverse group of the region’s top emerging artists, creative start-ups and arts organizations, ABC has been able to develop a pathway to sustainability for local talent, while also establishing our region as a hub for the arts!

Our first group of artists represents a cross-section of the capital region’s creative scene: