At last month’s Arts & Business Council of Chicago’s workshop, we learned that the secret to building cultural corporate partnerships is that there are no secrets. In fact, the core strategy is as basic as building a strong, healthy relationship.
Although this revelation is rather anti-climatic and fairly intuitive, the case studies and advice shared by the workshop panelists provided instructive takeaways about who to target, how to approach prospective partners, and what to expect in making asks.
The panel was comprised of two sets of partnership pairs representing both the corporate and the arts perspective.
Ruth Stine, director of special projects at the Chicago Humanities Festival (CHF) and Business Volunteer for the Arts (BVA) consultant, presented alongside Beth Gallagher, director of community engagement at Aon.
Beth acknowledged that the best way to get support from Aon is having an internal advocate(s) already involved with the organization as a board member or volunteer. The more Aon employees involved with the organization, the more likely Aon will consider a request for support. The status and tenure of the advocates are factors that are considerations as well. Read the rest of this entry »