ARTSblog

Shannon Litzenberger

A new generation of arts development calls for new conversations about how to engage stakeholders and cultivate resources to support artistic activity. It’s clear that as public investment dwindles relative to industry growth, the future success of arts enterprises will include seeking new creative partners in the private sector by building relationships based on shared values and mutual goals.

Exploring national and international models of partnership, collaboration, and investment across the arts and business sectors formed the basis of a day-long symposium held late last year in Toronto.

Creative Partnerships: Connecting Business and the Arts brought together 100 leaders from across the arts, business, and public sectors to consider how we can build new capacities within our respective industries through creative collaboration. Hosted jointly by the Metcalf Foundation, Business for the Arts, the ASO Learning Network, the Manulife Centre, and the Canada Council for the Arts, Creative Partnership brought into focus a host of examples and opportunities aimed at increasing private sector engagement in the arts.

One of the day’s early highlights was a report on the performance of Canada’s new and quickly expanding program artsVest™. A flagship initiative at Business for the Arts, artsVest aims to help broker new relationships between arts organizations and business sponsors. With invested funds from the federal government, as well as participating provincial and city partners, the national initiative provides matching grants, free sponsorship training workshops, as well as community building and networking events that catalyze cross-sector partnerships. Read the rest of this entry »

Robert L. Lynch

Every four years America gets another chance to make its voice heard. And every four years the American arts community, in a way, gets a bit of a fiscal makeover.

How is that? Well, it has to do with how the nonprofit arts in America are funded and how policy affects those funding sources. And every four years, no matter who wins elections across our country, there are new policymakers in town.

Roughly 10 percent of the $61 billion aggregate budgets of the nonprofit arts in America comes from government—mostly local and then state government and finally federal sources. Yes, this is a tiny portion of the whole, and it is actually a lot smaller than many people, including many politicians, think. This 10 percent is indeed a small amount compared to the 30 percent the private sector—(mostly) individuals—chips in and the 60 percent that comes from earned and investment income.

But that 10 percent is critical in what is a very conservative funding model for arts in our country. I call this model conservative because a very modest government investment leverages more than 60 times as much private and earned revenue to create a whole industry and support millions of jobs. How?

A $146 million investment from the federal government directly leverages close to $5 billion more in local and state government investment, which in turn helps leverage another $50 billion to create the $61 billion nonprofit arts industry in America.

This model has helped grow an industry from a handful of organizations in 1965—when the federal cultural funding agencies like National Endowment for the Arts (NEA) and National Endowment for the Humanities (NEH) came into being—to more than 110,000 arts businesses today. Read the rest of this entry »

Robert Bush

We love data at the Arts & Science Council (ASC).

We are fortunate to have access to resources, but we also have to make choices about how we direct them to support the sector, and research pays off every time. It allows us to connect with donors, elected officials, the chamber of commerce, and others about the impact of programs and services, as well as economic development efforts.

We are also fortunate to have the resources to commission research. For 10 years we have done a public opinion telephone survey through the Urban Institute at UNC-Charlotte. Since 2006, we have worked with WESTAF on the Creative Vitality™ Index; but, our biggest research partner has been and continues to be Americans for the Arts. Whether it is annual local arts agency surveys, past salary surveys, or United Arts Fund surveys, we fill them out.

While we love all of our partners, the most important (and requested) research we share with stakeholders is the results of our Arts & Economic Prosperity economic impact study conducted every five years.

Yes, it requires staff time to remind and nudge, coordinate audience intercept surveys, and make certain that every local cultural group had the opportunity to participate. Thanks to the vision of the North Carolina Arts Council, beginning with Arts & Economic Prosperity IV, we have statewide data and information on each of the regional economic development areas of the state.

You may think, those people in Charlotte have more money than sense to be investing in all this data, but this data gets us noticed—by donors, corporations, elected officials, chambers of commerce, and the list goes on.

I believe in art for art’s sake but I also know that numbers matter—balanced budgets, profits, and attendance figures to name a few. They help us tell our story in terms that people can understand. Read the rest of this entry »

Buddy Palmer

I’m a fortunate community arts executive. I direct an organization, the Cultural Alliance of Greater Birmingham, which supports a vibrant ecosystem in the largest city, and cultural capital, of Alabama. Just a few years ago, in a public gathering, our former governor recognized Birmingham’s cultural sector as the region’s second greatest asset, just behind the University of Alabama at Birmingham, the state’s largest employer with a giant, nationally-recognized network of hospital and healthcare resources.

Birmingham lost one nonprofit contemporary art gallery in the recession; however, I am proud to say most of our organizations are being extremely resourceful at doing more with less. As nonprofits, we’re used to it, right?

And I’ve just received great news: the results of our local Arts and Economic Prosperity IV study show a more than 50 percent increase in annual economic impact from the data collected five years ago. We had an 80 percent survey-return rate from our organizations as compared with the national average of 43 percent. So, our cultural leaders are enthusiastic, capable, and determined to demonstrate our value.

We also have some important and encouraging signs as we move forward. The City of Birmingham is in the process of creating its first comprehensive plan in 50 years, and arts and entertainment tactics have been included in the area of “Prosperity and Opportunity” as well as “Housing, Neighborhoods, and Community Renewal.”

Perhaps even more significant, “Blueprint Birmingham,” a recently published economic-growth-strategy document commissioned by the Birmingham Business Alliance, our regional economic development authority, identifies “Arts, Entertainment, and Tourism” as one of only seven target sectors with the greatest potential for new job creation, retention of existing jobs, and overall wealth creation in the region. This recognition of the cultural sector as an engine for both community and economic development, when coming from unusual suspects, is a sure sign of progress. Read the rest of this entry »