Most projects start with the need to address a deficit, and redesigning a website is no exception.
Your current website may not be serving your visitor’s needs, the content might read like a brochure or look dated, the layout of the site may make it hard to find the best content you have to offer, or maybe the design looks like it was built back when we still used DOS. (Well, maybe not that bad, but you know the feeling.) There is just no denying that your website could be doing more.
When addressing a known deficit, you would think that getting buy-in and support for your project to address that deficit would be a breeze. (Everyone agrees on the problem, so everyone should agree on the solution, right?)
However, big deficits come with big needs. Read the rest of this entry »