The new pARTnership Movement has really resonated with the Cultural Alliance of York County (PA). Though we solicit individuals now, we started, and mostly still are, a corporate campaign for the arts.
Annually we raise $1.2 million dollars. More than 300 companies make that happen by contributing to a campaign for arts, history, and culture. That’s an incredible number considering we are a town of 44,000 and a county of about 400,000.
The founders of the Cultural Alliance were the heads of large corporations here. They supported the concept of a United Arts Fund and invested in it. We had success our first year (2000) and have continued to meet or exceed goal.
The message that we clearly stated, from the beginning, is that the arts are good for business. Though our message was not so clearly articulated as the pARTnership Movement has been, the fact is we use those eight reasons to establish the arts’ genuine ability to change our community. Read the rest of this entry »