As I drove up to a series of nondescript warehouse buildings, I double checked the directions to make sure I was in the right place.
Inching slowly forward, I eventually spotted the sign I was looking for: Forbo Siegling, Inc. As I got out of my car, I wondered for a second if this donor relationship visit was a good use of my time.
We often say that relationships are the key to fundraising success. But more often than not, we catch ourselves spending most of our time only nurturing the relationships that we know will lead to significant donations. We forget that most people are not born as arts philanthropists and need to be inspired by an experience or a relationship that will turn them into arts lovers.
Well “corporations are people too,” to quote Mitt Romney.
Just like people, businesses need their own breakthrough moments that inspire them to become meaningful supporters of the arts. As stewards of our institutions and the arts community, we always need to be searching for partnerships with the business community that make these special experiences happen.
Forbo Siegling, Inc. is a modest donor to the Arts & Science Council and the reason for my visit that day was to meet with the North American CEO, Wayne Hoffman. After a tour of their facility, I learned that in addition to being one of the world’s largest manufacturers of conveyer belts (think U.S. Postal Service and airport baggage systems), they were owned by Forbo which is headquartered in Switzerland. Read the rest of this entry »