After several years of trying, I was happy to finally snag a meeting with the Montgomery County (Maryland) Chamber of Commerce to make a presentation called Innovative Ways to Attract/Retain Top Talent: Innovative Arts & Humanities Community Strategies. How did I do it? Sheer perseverance!!
Why did it take me nearly two years to convince the president and CEO of the chamber of commerce that arts-centric businesses play an important role in building and sustaining economic vibrancy?
Because like many corporate professionals, she was skeptical that we could demonstrate that partnering with our sector can build market share; heighten awareness of member company products and services; attract employees; increase job satisfaction; and, enhance relationships with existing and new customers.
Like so many of her peers, she was unaware of that arts-centric businesses spend money locally, attract talented young professionals, generate government revenue at a high rate of return, and serve as a cornerstone of tourism and economic development
So I kept at it. And finally, she shared that her members’ most pressing concern was employee retention. She asked whether the arts and humanities community could offer strategies that would help corporate employers attract and retain top talent. Read the rest of this entry »