Joan Goshgarian

“It’s easy for me to be passionate about producing beautiful photography. It’s a lot harder to get excited about the mundane details of running my photography business. This conference was an excellent source of information on legal details that are an important part of any artist’s business. Although it would be impossible to get all the answers in one day, I now have a better idea of the questions to ask. I also made connections with other artists and organizations that can help me strengthen my business.”  ~ Becky Field, Photographer, Concord, NH

So begins the feedback from the attendees at the Arts, Culture, and Law Conference that the New Hampshire Business Committee for the Arts (NHBCA) sponsored in June along with the New Hampshire Departments Cultural Resources and Justice, the New Hampshire Center for Nonprofits, and the University of New Hampshire (UNH) School of Law. The conference was designed for members of the arts and cultural industry, artists and organizations and board members, as well as legal professionals interested in cultural issues.

I was involved with this conference because the NHBCA started the Lawyers for the Arts/New Hampshire program in 1991 with our member law firms to offer arts-related legal assistance on a no-fee basis to artists and organizations.

In 2002, the NHBCA established a relationship with the UNH School of Law (then known as the Franklin Pierce Law Center) in Concord to refer these artists and arts organizations to the on-site clinic at their school.

The clinic is student-staffed and faculty-supervised, and in general assists people in civil matters who are unable to pay. In addition, UNH School of Law is a specialist in intellectual property matters and has a history of assisting those with issues in a variety of creative fields. Since the inception of the Lawyers for the Arts hundreds of artists and arts organizations have used this service.

In conjunction with the beginnings of the Lawyers for the Arts program, the NHBCA member law firms also created a booklet “Incorporation and Tax Exemption for New Hampshire Arts and Other Nonprofit Organizations: An Introductory Guide.” They responded to our request for this publication because we all have a demonstrated belief in and commitment to the importance of the arts and entire nonprofit community in New Hampshire. Read the rest of this entry »

Celebrating Six Months of The pARTnership Movement!

Posted by Marisa Muller On July - 19 - 2012

Ladies and gentlemen, put on your party hats as July marks six months since the official launch of The pARTnership Movement!

Introduced in January, The pARTnership Movement is an initiative from Americans for the Arts to reach business leaders with the message that partnering with the arts can boost their competitive advantage.

To commemorate this momentous occasion, we are celebrating in a BIG way on a BIG screen in the BIG city. This week (July 16–July 22) this pARTnership Movement video is being  featured on MTV’s 44 ½ HD video screen, located in the heart of New York City’s Times Square:

So, what we have accomplished over the past six months?

Well…a LOT! We have launched our website which includes a list of the eight reasons to partner with the arts (también en español!) and examples of successful pARTnerships across the country.

If you are interested forming a pARTnership locally, we have provided you with tool kits such as the pARTnership Starter Kit, Building a pARTnership on Your Own, pARTnering with Small or Midsized Businesses, and Bringing the Arts into the Workplace. These resources provide you with all the necessary information to successfully engage in a pARTnership. Read the rest of this entry »

A quartet plays as part of Beet Street’s Streetmosphere summer program.

It seems like the arts are finally gaining some traction—the whole country is paying attention to arts as an economic driver.

The National Governors Association just released a great new study that identifies five tactics for using arts, culture, and the creative industry as economic development tools.

They are actually encouraging state governments to include the arts and creative businesses in their economic development strategies, providing new incentives and programs that can help our industry grow and finally be counted for the incredible impact we have on the economy.

Here in Fort Collins, our community has embraced the notion that our community is better because of its arts for years. We have won numerous nationwide awards including Money Magazine’s “Best Places to Live.” The awards are due the incredible quality of life we enjoy—thanks in large part to the many artists and arts organizations who make our whole town buzz with activity and creativity.

Last year, Fort Collins was also awarded the 2011 Governor’s Arts Award by Colorado Creative Industries and the Colorado Office of Economic Development and International Trade that recognizes a Colorado community for their collective efforts to enhance their community and their economy through strategic use of the arts.

What helped set the stage for the Governor’s Award included the Downtown Development Authority’s formulation of Beet Street in 2007 and the adoption of the City of Fort Collins Cultural Plan by the Fort Collins City Council in 2008. Read the rest of this entry »

Tracy Graziani

At the recent Americans for the Arts Annual Convention the Arts and Economic Prosperity IV research was released to the public and the media. One of the trends noted in the presentation is the increasing urbanization of America. More and more people are moving to cities. This reality is posing unique challenges for small and medium-sized cities and towns.

In the 90s the big box stores descended upon Middle America with pervasive force, edging out “mom and pop shops” left and right. Some bemoaned the change, others viewed it as progress, and ultimately the “boxes” took over.

In the recent economic downturn many of those big box stores have left small towns, or significantly reduced their inventory. Now the residents can’t buy what they need at the big box or the “mom and pop,” so they turn to the internet or drive to a larger town. Of course the problem with this is that the commerce is then benefiting another community either where the online business resides or simply a bigger city in another county nearby.

The decreased tax revenue as well as the loss of commerce has a direct negative impact on the livability of these communities. Either the taxes have to go up or public services like nonprofits, schools, police, fire, and roads suffer. At least in our small town, the latter is what we have faced.

This leads us back to where we started—the research. When the livability of a community is subpar, educated and affluent people are more likely to leave, hence the migration to larger cities and towns. Some people even refer to this migration as “brain drain.”

Mansfield, OH, is a town that typifies this scenario. The arts organizations, nonprofits, and public services are all struggling to find their way in an economy that is increasingly unfriendly to small towns. The people of Mansfield, like the people in countless small towns across America, love their community and have high hopes for reviving their hometown. They have come together in some interesting ways as we adapt to the tougher times. Read the rest of this entry »

Economic Data Provides the Base for Public and Private Sector Advocacy

Posted by Jennifer Cover Payne On July - 12 - 2012

Jennifer Cover Payne

Eighteen years ago there was little research documenting the economic impact of arts and culture in the Greater Washington DC metropolitan region. The key advocacy message focused primarily on the intrinsic value of arts and its ability to transform communities.

Most of the information conveyed was subjective or limited to research conducted by specific arts organizations for their marketing purposes. The organizations, all part of the DC metropolitan region, did not cross jurisdictional boundaries to collaborate as research partners. The Arts & Economic Prosperity (AEP) studies eliminated the regional jurisdictional research barriers.

The Cultural Alliance of Greater Washington connects the six leaders of the arts councils and commissions representing: the District of Columbia; the City of Alexandria in Virginia; Arlington and Fairfax Counties in Virginia; and, Montgomery and Prince George’s Counties in Maryland. The arts council and commission leaders meet several times a year under the umbrella of the Cultural Alliance of Greater Washington to discuss their arts projects, regional arts challenges, and successes.

Before the economic downturn, when local governments had more money, the AEP studies were part of the rationale that the city and council members used to grant millions of dollars to arts organizations that were building new or renovating old venues. Now the data supports the budget decision-making process for the arts and is essential to the vitality of arts programs throughout the region. Read the rest of this entry »

San Jose: The Arts at the Heart of Economic and Cultural Development

Posted by Kerry Adams-Hapner On July - 12 - 2012

Kerry Adams-Hapner

Let me begin by saying this: art is at the heart of everything we do. Preserving, advancing, and celebrating culture and expression is our fundamental mission here in San Jose’s Office of Cultural Affairs (OCA).

We strategically position that mission to align with economic development goals, which is authentic to our city’s culture and climate, benefits the sector and enables us to advance our core mission. I don’t have that “intrinsic” versus “instrumental” debate; intrinsic impact is a foregone conclusion for me and the economic benefits enable strategic alignment, a.k.a. partnerships and resources.

In San Jose, the OCA is a division of the Office on Economic Development. I am both the Director of Cultural Affairs and a Deputy Director of Economic Development. Recognizing that a vibrant community attracts talent, and talent attracts companies, our economic development strategy fosters the vital cycle between cultural development (the arts), workforce development (the people), and business development (the companies).

We fulfill our cultural development goals through three primary strategies: attracting and retaining destination quality events; promoting high quality public art and placemaking; and providing arts industry support.

We foster the arts industry through nonprofit grants and support, cultural facility management, and support for creative entrepreneurs—comprised of artists and the commercial creative sector. Each function has its inherent, intrinsic cultural value—celebrating heritage, creativity, and the arts. And yet, we celebrate and amplify the economic side of these functions—culture as a catalyst for business through the nonprofit and commercial industries.It is also a means of building a sense and brand of place, a magnet to attract other industries. Read the rest of this entry »

Olga Garay

With a grant from the National Endowment for the Arts’ Mayors’ Institute on City Design 25th Anniversary Initiative received in 2009, the City of Los Angeles Department of Cultural Affairs (DCA/LA) launched the planning stages for the “Broadway Arts Center” (BAC).

Envisioned as a mixed-use affordable artists’ housing, performance/exhibition space, educational facility, and creative commercial center, and located in the Historic Broadway Theater District in downtown Los Angeles, the birthplace of vaudeville and cinema in the city, the BAC has been embraced by city government and the arts community alike.

In spite of its rich history and tremendous future potential, Broadway is currently viewed as not meeting its potential in a number of different ways. Broadway bustles during the day, but merchants are struggling with a 15–20 percent ground floor vacancy rate. This ground floor struggle is made worse when viewed in the context of more than a million square feet of vacant space in the upper floors along Broadway.

And while some theatres have been reactivated, most of the glorious historic theaters do not offer regular entertainment programming, and Broadway doesn’t serve the needs of the diverse downtown community—especially at night. DCA/LA strongly believes that this situation will quickly turn around when a cadre of artists, professors, and college students, living and working in the area, make Downtown their home.

Led by DCA/LA, the core project team includes the City Planning Department’s Urban Design Studio and Bringing Back Broadway, a 10-year initiative to revitalize the historic Broadway corridor.

Nonprofit partners include The Actors Fund Housing Development Corporation, a service organization dedicated to creating affordable housing for performing arts professionals; Artspace, the country’s premier organization dedicated to developing affordable spaces for artists and arts organizations; Local Initiative Support Corporation, an organization dedicated to helping nonprofit community development organizations transform neighborhoods; and the California Institute for the Arts (CalArts), an award-winning higher education institution dedicated to training and nurturing the next generation of professional artists. Read the rest of this entry »

Boise: “The Athens of the Desert” Continues to Prosper

Posted by Terri Schorzman On July - 11 - 2012

Terri Schorzman

Boise is the most geographically isolated urban area in the lower 48. Despite this remote location, Boise residents have built a cultural infrastructure through forming community, regional, and national alliances. In turn, this infrastructure has helped shape Boise.

From Boise’s earliest days, the logistics of the city’s geographic isolation made it difficult to travel elsewhere for cultural amenities, which encouraged residents to develop local opera, ballet, orchestra, theater, and dance companies. By 1907, the city’s cultural life inspired attorney Clarence Darrow, here for a trial, to name Boise the “Athens of the Desert.”

In the past decade city leaders have encouraged Boise to “become the most livable city in the country” and in 2008 formed the Department of Arts & History from its predecessor the Boise City Arts Commission. This initiative illustrates that Boise’s leaders recognize the relationship between culture, economy, and livability.

Boise is fortunate that city leaders include arts and culture in discussion of the local economy, acknowledging that a robust creative economy is essential to the economic health of Boise. The city participated in Arts & Economic Prosperity II, III, and IV. The data from the earlier studies (II and III) provided the basis for the mayor and city council to award the Mayor’s Cultural Economic Development grants to several organizations in 2010 and 2011, a significant effort given the economic recession nationwide.

City leaders identified funding—generated by the rental of city rail property for two years—to cultural organizations that have an on-going positive impact on Boise’s economy. The funds made a big difference to these organizations, and helped at least two of them meet their budget for the year. In addition, one organization was designated the city’s first-ever Cultural Ambassador. Read the rest of this entry »

Hartford: City/Arts Council Partnership Creates Jobs

Posted by Cathy Malloy On July - 10 - 2012

Cathy Malloy

One of our favorite catchphrases is “the arts are the backbone of our region.” And that is especially true of the City of Hartford, where arts, heritage, and cultural organizations are so ingrained in the local economy.

They are a primary driver of tourism, welcome millions of visitors each year, and support hundreds and hundreds of jobs; the arts have a huge impact on the service sectors—like restaurants, parking lots and small businesses—that depend on an influx of patrons from the surrounding suburbs.

Without the arts, Hartford would be just another commuter town, a nine to five destination for state and city employees.

The best illustration of the importance of the arts to the city’s economy is the Hartford Arts and Heritage Jobs Grant Program, one of the many grants initiatives managed and administered by the Greater Hartford Arts Council. These grants are a partnership between the City of Hartford and the Arts Council, and are specifically designed to really quantify and measure the impact of arts, heritage, and cultural programming on the city’s “bottom line,” and to show how a vibrant arts community can generate jobs and play a vital role in redefining the urban environment.

Since 2009, the city has invested over $2 million in arts programming, events, and micro-enterprise businesses in the arts—everyone from graphic designers to local vendors providing much-needed services to artists living and working in Hartford.

The program has seen tremendous success, generating almost $4.5 million in economic activity and, most importantly, supporting dozens of full and part-time jobs. “Job creation” initiatives have certainly become the latest national craze, and this program has a three-year track record of creating and supporting jobs through the arts—a testament to the impact of the arts. Read the rest of this entry »

Omaha: The Arts Make Our City a Masterpiece

Posted by Marjorie Maas On July - 10 - 2012

The Mona Lisa’s face in the middle of a dollar bill teased the story, and the headline read, “Arts groups create beautiful economic music together.”

The Omaha World-Herald story was Nebraskans for the Arts’ first one out there regarding the release of Nebraska and City of Omaha Arts and Economic Prosperity IV (AEP IV) data. A success!

Nebraskans for the Arts, the state’s advocacy organization for public arts funding and arts education, is based out of Omaha, the city drawing half of the state’s arts and culture economic impact according to AEP IV. It felt only fitting to make the initial announcement of the study findings here.

The impact of the arts has changed the face of Omaha: from the Holland Center’s masterful concert hall, to the mural projects of Kent Bellows Studio and Center for the Visual Arts and the burgeoning theater scene epitomized by BLUE BARN Theatre and Omaha Community Playhouse—the latter boasting as the largest community theater in the nation. These organizations are some of those who proudly took part in the economic impact survey and are eager to use the findings in their board rooms, grant applications, and business sponsorships.

We’re a community who invests in the arts—and the AEP IV launch spoke to this. Nebraskans for the Arts was honored at the quick acceptance of both Omaha Mayor Jim Suttle and Greater Omaha Chamber President and CEO David Brown to speak at the press conference. We were also bolstered by Todd Simon, senior vice president and family owner of Omaha Steaks, a long time supporter of the arts community, agreeing to share remarks. It showed the civic and business interests of the city can be paired with its philanthropic community—that these entities and individuals value the arts as an industry as well as their fundamental value to individuals. Read the rest of this entry »

Blurring the Boundaries—New Paradigms for Public Art

Posted by Susan Pontious On June - 13 - 2012

Susan Pontious

This session was billed as one that would explore the “new normal” for public art by considering programs, events, partnerships, and policies required for sustaining vital, culturally rich communities.

Valerie Vadala Homer from Scottsdale, AZ, began by presenting the premise that traditional percent-for-art programs enabled by legislation passed by cities, counties, and states across the country in the 1960s and 80s may have become obsolete as cities approach “build out.” She presented alternatives of replacing permanent work affixed to construction with a model that focused on art events like “Glow” in Santa Monica and temporary installations that attracted audiences and enlivened the urban landscape.

Janet Echelman, best known for her ethereal “net sculptures,” showed an overview of her work, which has been funded by a variety of sources in many different kinds of locations. She spoke from an artist’s perspective about how she was adapting her work so that her dramatic installations could travel and be installed into pre-existing architectural settings.

Edward Uhlir, from Millennium Park in Chicago, showed us what can be accomplished when a city can summon astounding sums in private patronage to commission bold, daring art and architecture on a scale unprecedented in this country.

Finally, Janet Kagen gave us a tale of two cities; one was a successful project in Clinton, NC, the other was a project for the city of Durham that was aborted when it ran into opposition by other city powerbrokers. Durham then proceeded to legislate a public art ordinance so bureaucratically Byzantine that its failure was all but guaranteed. This experience caused Kagen to conclude that communities that don’t have ordinances should “stay that way.” Read the rest of this entry »

Ken Busby

When you hear the phrase, “the new normal,” do you ever stop and wonder what exactly that means? It certainly has become one of the most often-used phrases that we hear today. Everything has a “new normal.” However, there is something important in these three words. Important enough that it’s the theme for this year’s Annual Convention of Americans for the Arts.

Just this past week, the Dow took a dive or a dip (however you want to look at it) because the country isn’t creating enough jobs. Already, analysts are saying that we might be heading toward another recession—just as we are beginning to see daylight from the last one. So what is “the new normal?” Are we in a period of recovery or are things about to look bleak again?

The answer, quite simply, is yes or no—to both or neither. My point being…it doesn’t really matter what the national economy is doing on a daily basis. There are good days and bad days. However, our jobs as nonprofit arts education administrators and providers go on. And we have to find ways to make it all work. Is it easy? No. Is it necessary? Yes! So we do it—we move forward for the good of our organizations and the people and communities that we serve.

To me, “the new normal” is a reminder that every day is a new day, full of possibilities. Whatever we did yesterday, it’s done. We can’t change it. We can learn from it, but then we have to look to the future. What can we bring to the table today that will make a difference in our community tomorrow?  Read the rest of this entry »

Suzan E. Jenkins

After several years of trying, I was happy to finally snag a meeting with the Montgomery County (Maryland) Chamber of Commerce to make a presentation called Innovative Ways to Attract/Retain Top Talent: Innovative Arts & Humanities Community Strategies. How did I do it? Sheer perseverance!!

Why did it take me nearly two years to convince the president and CEO of the chamber of commerce that arts-centric businesses play an important role in building and sustaining economic vibrancy?

Because like many corporate professionals, she was skeptical that we could demonstrate that partnering with our sector can build market share; heighten awareness of member company products and services; attract employees; increase job satisfaction; and, enhance relationships with existing and new customers.

Like so many of her peers, she was unaware of that arts-centric businesses spend money locally, attract talented young professionals, generate government revenue at a high rate of return, and serve as a cornerstone of tourism and economic development

So I kept at it. And finally, she shared that her members’ most pressing concern was employee retention. She asked whether the arts and humanities community could offer strategies that would help corporate employers attract and retain top talent. Read the rest of this entry »

A Utility Player Comes Through (from The pARTnership Movement)

Posted by Tim Yergeau On May - 18 - 2012

The arts and corporate communities have an interesting, long-standing relationship—especially here in Hartford. In fact, the Greater Hartford Arts Council owes its very existence to the corporate community.

Back in 1971, businesses got together and encouraged the creation of one fundraising and grantmaking entity to support the arts and cultural organizations in Hartford that were growing at an astonishing pace—and, understandably, had increased their need for donations and institutional support. Since then, a somewhat amusing relationship has formed between the arts and business: companies like strong arts organizations—they attract workers, give the neighborhood a rich, vibrant flavor and provide opportunities for positive stewardship.

The arts, too, rely on business for more than just philanthropy: the wealth of resources in the corporate world, from providing pro bono services and building connections with local leaders and everyday employees, businesses have much to offer the arts.

Yet we all seem to get hung up on the almighty dollar.

Trust me, it’s something we talk about every day. Probably multiple times a day. How much is this company willing to give? Who can we get to sponsor this event? How many employees do they have—and, how successful will the employee giving drive turn out to be?

The unfortunate reality of an unforgiving fundraising climate is that we sometimes miss the forest beyond the trees. Read the rest of this entry »

Federal Departments Announce New Tourism Strategy

Posted by Narric Rome On May - 17 - 2012

Narric Rome

On May 10, U.S. Secretary of Commerce John Bryson and the U.S. Secretary for the Interior Ken Salazar released the U.S. National Travel & Tourism Strategy as developed through the Task Force on Travel & Competitiveness.

The task force had been set up through a Presidential Executive Order in January that called for a strategy within 90 days. President Obama announced the Executive Order at a visit to one of the most popular tourist sites in the world, Main Street USA in Disneyworld.

That same day in Orlando, FL, a new slate of members of the U.S. Travel & Tourism Advisory Board was sworn in by Secretary Bryson, including Americans for the Arts President & CEO Robert Lynch and Linda Carlisle, the Secretary of North Carolina’s Department of Cultural Resources—both critical voices representing the arts and cultural tourism community within the larger tourism sector.

In its first three months of work, The U.S. Travel & Tourism Advisory Board (TTAB) developed a set of recommendations to Secretary Bryson to inform his work, and that of the task force, on the development of the national strategy.

Among the TTAB recommendations that relate to the arts and culture were:

(1) the inclusion of the arts as an objective to attracting tourists to secondary markets throughout the country,

(2) how an “authentic” experience is critical to a quality experience, and

(3) the need to include local tourism partners, such as city agencies and destination marketing organizations as partners with the federal government. Read the rest of this entry »

ARTSblog holds week-long Blog Salons, a series of posts by guest bloggers, that focus on an overarching theme within a core area of Americans for the Arts' work. Here are links to the most recent Salons:

Arts Education

Early Arts Education

Common Core Standards

Quality, Engagement & Partnerships

Emerging Leaders

Taking Communities to the Next Level

New Methods & Models

Public Art

Best Practices

Evaluation

Arts Marketing

Audience Engagement

Winning Audiences

Powered by Community

Animating Democracy

Arts & the Military

Scaling Up Programs & Projects

Social Impact & Evaluation

Humor & Social Change

Private Sector Initatives

Arts & Business Partnerships

Business Models in the Arts

Local Arts Agencies

Cultural Districts

Economic Development

Trends, Collaborations & Audiences

Art in Rural Communities

Alec Baldwin and Nigel Lythgoe talk about the state of the arts in America at Arts Advocacy Day 2012. The acclaimed actor and famed producer discuss arts education and what inspires them.