ARTSblog

Laura Bruney

When business supports the arts, everyone profits. I had the honor of serving as a judge for The BCA 10 awards this year and found tangible evidence that this is true.

The annual awards recognize 10 U.S. companies for their exceptional commitment to the arts. We evaluated nominees from across America—from small mom and pop companies to mega multi-national firms, the businesses we judged were all making valuable contributions to the arts that were paying dividends for their employees, their clients, and their communities. The value of the arts is proven over and over in neighborhoods, cities, states, and our nation.

Deciding the winners was difficult. I was impressed with all of the nominees. As a member of the Americans for the Arts Private Sector Council, I was gratified to see such a wide variety of enterprises that treasure and support  the arts. After much consideration and comparison 10 amazing winners were selected.

The winners were honored in October at an evening gala at the Central Park Boathouse in New York City and the representatives from the winning companies all had something important to say about why the arts matter.

Alltech believes the arts are essential to creating a strong community. They sponsor cultural programs across Kentucky that impact more than 500,000. In accepting the award Pearse Lyons, president and founder, sent a clear message about his sustained support for the arts. When other companies cut back on the arts, Alltech cuts forward. Read the rest of this entry »

Marla Sincavage

About 18 months ago, my boss informed me that they had decided to shut down the New York City branch of my division and, as the saying goes, “my position was being eliminated.”

I saw this as my big chance to do something different. Just exactly what that was I had no idea; I just felt very strongly that I was meant to use this opportunity to make a career change. I had spent fifteen years working in finance, and there were things about it I liked, but I never LOVED it.

I didn’t have to think too hard to recognize that I love music. So my first logical thought (because I am a very logical person) was to look for a finance job at a music company, like Universal Music or Steinway pianos. Unfortunately, even though almost every company has a finance function of some sort, I didn’t find a plethora of finance jobs at music companies that fit my background.

But I still had this strong pull toward music, and was determined to “think outside of the box.” I must have been going on about all this to my piano teacher one day, when she said to me, “I have a friend that works at Carnegie Hall, do you want to meet with him?” Are you kidding me?? CARNEGIE HALL? As in, the Mecca of Music? YES PLEASE!!

So I met with this young man, who was very nice, and asked him on a very basic level, “what would someone with a background like mine do at a place like Carnegie Hall?” He thought development would probably be a good fit.  Read the rest of this entry »

Will Maitland Weiss

Last Friday, a couple of Arts & Business Council of New York staff members attended a City Council hearing on how cultural organizations support New York City businesses, to help Councilman Jimmy Van Bramer, his City Council Committee on Cultural Affairs, and the Committee on Small Businesses in their effort to quantify the economic impact of and further connect arts and business.

Department of Cultural Affairs Commissioner Kate Levin was there and talked about the purchasing power of cultural organizations, particularly in terms of local spending in areas such as printing, catering, and equipment rentals.

Councilmember Van Bramer said, “Any time we cut the budget for cultural institutions, we are hurting small businesses.” Here’s what we said:

We all know why 51 million tourists come to New York.

We know that 6.3 million of them come to the Met Museum—so many, the Met is looking at opening seven days a week for the first time since 1971. There’s only one museum on earth that more people go to (the Mona Lisa is there), and no place on earth has the breadth and diversity of museums, and the breadth, depth, and impact of enrichment programs for public school children.

We know that Broadway always has been, is, always will be New York—more than 12 million attendees in 2011, more than $1 billion in ticket sales. How many other, smaller businesses are supported in and around the Great White Way?

We know that almost 200 movies and 140 TV shows were filmed in New York last year. It’s not just Woody Allen and Smash. This is where the top artists want to work, which creates 100,000 jobs for others behind the scenes, every one of whom shops, eats, spends (and pays taxes) in New York. Look at Buttercup and Kaufman Studios. Look at the expansion plans for Steiner Studios.

We know the economic impact figures for New York State are $25 billion a year, and 200,000+ jobs…or maybe it’s twice that by now (those are the Alliance for the Arts figures from 2005)? The most recent Municipal Art Society/Cultural Data Project figures from just 1,325 of the nonprofit culturals show 120,000+ people employed and over $5 billion in direct expenditures—just from the nonprofits. Read the rest of this entry »

Laura Bruney

When the board and volunteers of over 1,000 non-profit arts groups in Miami-Dade donned clipboards to conduct surveys with their audience and patrons, they wanted to showcase that the arts are an essential part of the economy. Their hard work paid off in a big way.

The surveys that were collected from hundreds of groups and their participants were compiled and studied. The resulting report, Arts & Economic Prosperity IV developed by Americans for the Arts for cities and states throughout the country shows that even in a declining and difficult economy the arts are relevant and can be considered an essential tool for economic stimulus solutions. The Miami-Dade Department of Cultural Affairs partnered with Americans for the Arts for the local component.

Here are the drum roll worthy results: the arts in Miami-Dade have an impressive annual economic impact of more than 1.1 billion dollars. From Aventura to Homestead, from Coral Gables to Miami Beach, from downtown to the seashore the arts are everywhere. There are more than 1,200 non-profit arts groups in our community and they employ more than 22,000 full-time professionals and workers.

“The arts are an integral part of Miami-Dade County’s economy and our creative design industry is one of the top reasons why companies choose to establish their businesses in our community,” says Pamela Fuertes, Vice President of the Beacon Council. “Under our One Community One Goal (OCOG) study, the creative design industries were identified as a key industry that is vitally important to our present and future growth, and the arts are a big part of that success.”

Every day, arts and cultural organizations act as economic drivers—creating an industry that supports jobs, generates government revenue, and is the cornerstone of our tourism industry, playing a leading role in Miami-Dade’s success.

According to George Neary, Vice President of Cultural Tourism for the Greater Miami Convention & Visitors Bureau, cultural tourism increases visitors and attracts people that spend more time and money in our destination…

Read the rest of this post at KnightArts.org as it was originally published on that site on August 11…

This post is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage. Visit our website to find out how both businesses and local arts agencies can get involved!

Tim Mikulski

“Something big is going on in American cities. It is urban. It is real. It is transformative.” “It is a golden time for an urban renaissance.”

Those are just short soundbites from former U.S. Secretary of Housing and Urban Development and former Mayor of San Antonio Henry Cisneros during his introduction to our Town Hall session to start day two of the Americans for the Arts Annual Convention.

Following that stirring introduction, Cisneros joined five other panelists, and Americans for the Arts President & CEO Bob Lynch, in a fascinating discussion about how the arts can be involved in all aspects of creative placemaking.

Opening Remarks

In a round of opening remarks, the panelists were asked to respond to Cisneros’ statements about the arts, cities, and placemaking.

Knight Foundation Vice President of Arts Programs Dennis Scholl asked several questions including: “What role are we going to play in this urban renaissance?” (as described by Cisneros) and “How are we going to seize this moment?” More importantly, he stated unequivocally, “I want a seat at the table and a national cultural policy.”

Los Angeles County Arts Commission Executive Director Laura Zucker stated, “Arts and creativity is a special sauce…if we could bottle and resell it to people, everyone would want to buy it. The challenge is to sell it.”

Trey McIntyre Project (TMP) Executive Director John Michael Schert explained how the dance company chose to make Boise, ID, its home because founder Trey McIntyre wanted to be part of shaping the community—how the city sees itself and how others see it.

In a fine example of placemaking at its core, Schert described how vital TMP has become to the community as they were named economic development cultural ambassadors and the fact he can walk down the street and local residents know who he is and often look to TMP as a resource for guidance.  Read the rest of this entry »

Laura Adlers

It is no surprise to anyone working in the arts and culture sector that arts organizations all around the world are consistently challenged with the task of securing new and diverse sources of funding in order to keep their lights on while fulfilling their artistic mandates. Businesses receive hundreds of requests every week from the arts sector.

Although many decision-makers in the corporate world recognize the value of the arts in the community, they are inundated with cookie-cutter, standard template proposals which are primarily focused on the needs of the arts organization, and not on how they can partner in a creative way with the businesses they are approaching.

My own conversations with executives from the corporate sector across Canada reveal that businesses which are considering supporting the arts expect to receive innovative sponsorship proposals. They are looking for creative synergies which stand apart from the pile of requests they receive every day. They expect a well-researched, professional business approach demonstrating a solid return on investment for their company, whether this means engaging their clients and employees at an event, reaching new audiences, or raising the profile of their company by being aligned with an innovative arts organization or project.

Logo recognition and tickets to events are a given, but in terms of sponsorship benefits, they are standard practice and old news. Businesses are looking for the imaginative, clever new idea which will bring them recognition as a supporter of the arts.

In Canada, our answer to these challenges is artsVest™, a unique program of Business for the Arts which combines in-depth training in sponsorship development with a matching incentive grant and a toolkit for securing and sustaining successful new partnerships, and brings local arts and businesses together at special events. Read the rest of this entry »

Elizabeth Schwan-Rosenwald

Yesterday I met with a number of potential applicants for the Taproot Foundation’s Service Grant program, which connects business professionals with nonprofits to deliver pro bono consulting projects in marketing, strategy, and human resources. I was there to continue my research into some of the more universal pain points in building strong infrastructures for performing arts organizations.

As we sat there I heard an executive director mention that “in six years we’ve never sat down and planned for or talked about the future.” They were, he explained; too busy focusing on developing and producing art.

I hesitated for a moment trying to decide the right response and the conversation turned away from his comment. But it stayed with me—I’ve heard this before.

The “now” culture within arts organizations, the focus on getting up the next show, the ever present feeling that if you’re not producing you’re somehow failing, means that conversations about how to strategically plan for the future are often an organization’s last priority.

But I hesitated yesterday because I’m not convinced; I’ve seen and worked with too many artists who are driven rather than stymied by how their vision fits into the larger national landscape. So what is it then—what is the roadblock that keeps arts organization from talking about the future?

My answer—resources; the scarcity of resources for arts organizations means most artists have adopted a head-down approach to their work. Read the rest of this entry »

Janet Langsam

Every morning, I turn on the treadmill, tune into the Today Show and run until I bank 150 calories to earn a glass of Chardonnay at the end of the day.

Matt Lauer and the NBC crew are usually just eye candy and background chatter, but [April 25] they hit a nerve talking about college degrees that may be “useless” like “fine arts, drama, philosophy, religious studies,” when it comes to getting a job. Lauer quoted a recent poll that said that one out of two recent college grads are either unemployed or underemployed.

Donny Deutsch, one of the Today panelists said, “I never looked at a (college) major in my life in hiring people.”

And a good thing too since the National Arts Index published by the advocacy organization Americans for the Arts, indicates that interest in the arts as a college major is growing. It says that from 1996–2010 more than 1.5 million degrees were awarded in visual and performing arts, with annual graduations growing steadily from 75,000 to 129,000—an increase of 73 percent.

Could all these college bound kids be wasting their time? Read the rest of this entry »

Marty Pottenger

Art At Work

Recently, I found myself sitting in a circle in Portland, ME, leading a group that includes the city manager, police chief, a leader in the Occupy Maine movement, one of the founders of Portland’s NAACP, leaders from the Sudanese and Congolese refugee communities, the president of a city union (CEBA), and a doctor active in public health, among others. The members of this group are impressive and diverse, but what we are sharing is more so.

In only seven minutes, 20 city and community leaders composed poems that draw upon their personal histories, the history of Portland, and those things they have witnessed in this place we all call home.

Increasing the Odds

All of Art At Work’s projects are designed to increase the odds that Portland and their partner cities (Holyoke, Northampton, and Providence in 2012), launch their own Art At Work will be better able to turn anticipated social and economic crises into opportunities by integrating creative engagement in their ‘way of doing business.’

This workshop was a part of Portland Works, another one of our experiments in figuring out how to harness the transformative power of art to achieve concrete community-based outcomes. These workshops bring together community and city leaders to create a dialogue and increase understanding between individuals and groups that often see one another as obstacles as opposed to allies. “It’s just brilliant,” says Mike Miles, the City of Portland’s director of human resources, “using art to break conceptions about who people are and what people do.”

Art At Work, of which Portland Works is just one part, is designed to improve municipal government through strategic arts projects involving city employees, elected officials, community leaders, and local artists. Read the rest of this entry »

Sarah Cortell Vandersypen

“With the Government giving less to art and education, somebody’s got to give more. And that somebody is America’s corporations.” — Chase Manhattan Bank (Wu, 2002, p. 122)

During these challenging economic times, arts organizations and professionals must seek innovative funding opportunities. These opportunities include partnerships with the private sector. Americans for the Arts, in collaboration with the National Association for Business Economics (NABE) Foundation, has done just that.

In October 2010, I had the honor of receiving the 2010 NABE Foundation Americans for the Arts Scholarship. The scholarship was established in 2008 to encourage the integration of the arts into the economic education process. By investing in human capital, both organizations seek to promote creative thinking, innovation, and visionary leadership.

During the time I received the scholarship, I was completing my M.A. in Arts Policy and Administration at The Ohio State University. This unique program, a joint degree between the art education department and the John Glenn School of Public Affairs, challenges the way arts professionals think about the sector.

With its multidisciplinary approach, the program incorporates a variety of courses including economics, finance, policy formation and implementation, program evaluation, and nonprofit consulting. My graduate program has taught me to think critically about the policies and management of the nonprofit arts sector, and the NABE Foundation Americans for the Arts Scholarship has freed me to do the work I love. Read the rest of this entry »

Jane Remer

In my first post, I suggested we needed definitions of quality, engagement, and partnership. I offered my thoughts on these three issues and left a “tentative conclusion” saying we probably ought to decide whether we as a group want to deal with the three “topics” together, or separately.

The posts from the other bloggers do both and so I have decided it’s best to follow my own train and offer a short list of where I see the field still stuck for answers.

I have no idea whether or how this will clarify or motivate collaborative thinking among us (a disparate group with very different agendas), but here goes…

In random order, here are some of the issues that have stymied us for decades:

1. Without committed classroom teachers and specialist arts educators as well as principals and their assistants, we (arts organizations, artists, consultants, et al) have no solid validity as partners in the arts as education.

2. Without the district’s or state’s education office heavily engaged, represented and fiscally invested, we have no chance, whatsoever, to build a growing and sustained constituency for the arts as education.

3. Without strong leadership and some attempt at unity and dialogue among the schools and the arts and cultural organization, we will continue to face the rather vast chasm between them as “them” and “us. Read the rest of this entry »

Erin Williams (Photo by Paul Kapteyn)

Worcester, MA, is a New England industrial city busy reinventing itself.

Worcester is the heart of the Commonwealth; home to 180,000+ residents and 32,000 college students.

In the late 1990s a group of cultural organizations came together to create a unique coalition, in partnership with the City of Worcester, which shines a spotlight on the creative activity taking place in the region.

The Worcester Cultural Coalition is the unified voice of the cultural community. Today 72 cultural organizations (from the stately Worcester Art Museum to the feisty arts collective Fireworks) work together with creative entrepreneurs to incite a panoply of creative activity, encouraging residents and visitors alike to get engaged.

Inspired by the work of Charles Landry, an international authority on city futures and the use of culture in city revitalization, the Worcester Cultural Coalition organized a series of forums in 2005 to encourage a civic dialogue about our great city.

More than four hundred people – artists, entrepreneurs, business and civic leaders, students, and neighborhood activists – took part in many conversations led by Landry over the course of four days, which opened up a dialogue and encouraged people to express their unique vision of the city and its future direction. Read the rest of this entry »

Emily Peck

All week, ARTSblog has been featuring stories about how and why the arts can help businesses achieve their business goals.

We know from talking to all of you at conferences, on webinars, by email, and various other ways that these partnerships have been happening everywhere to enhance the critical thinking and creativity skills of the corporate workforce and help businesses achieve other goals including recruitment, retention, and team building.

But don’t take my word for it, check out these videos:

Looking to enhance team spirit and encourage teamwork, some companies participate in battle of the bands. These competitions take place in local communities and at the Fortune Battle of the Bands sponsored by NAMM. Check out this clip from Progressive Corps band “The Messengers.”

For 25 years, Kaiser Permanente’s Educational Theatre Program has partnered with theaters to teach more than 15 million people lessons that impact the company’s bottom-line about healthy eating, peer pressure, drug and alcohol abuse and more. Watch excerpts from the program and hear from students, teachers and doctors about the results:

Read the rest of this entry »

Krista Lang Blackwood

This past summer I sat in a room at the Americans for Arts Annual Convention on a beautiful afternoon and listened to folks from Memphis talk about how art and business have created a partnership that works (you can find a longer blog post about it here).

The conversation wasn’t what I expected to hear.

I expected to hear the tired old platitudes about the ROI arts can provide; pie graphs, bar graphs, numbers galore. Bottom line revenue creation. Profit points. Cost projections. Economic development. Blah, blah, blah…

But as I stiffened my spine to sit through another pile of accounting  buzzwords, the corporate guy got up and said, “When we’re trying to hire quality people, the town’s cultural footprint is important in attracting the right kind of people.” In short, “I don’t really care about the arts themselves or the money the arts can make;  I only use them as a tool to make sure we get quality employees.”

There was a palpable, audible, unified grumble that cascaded across the room. However, I leaned forward in my chair, newly in love with this guy who cut through the bull and told it like it is. Read the rest of this entry »

June Rogers

I was born in Fairbanks, AK, at St. Joseph’s Hospital, now Denali State Bank. Our town has gone through many changes, but we remain the same spirited people that I remember as I was growing up. People from all walks of life choose to live here and there’s a special thread that weaves us all together, creating a rich and wonderful tapestry.

For those of us who make our home in Fairbanks, the arts scene provides challenging and rewarding paths. With nothing more than a desire to participate, I’ve danced and sung in light opera productions, coordinated operations for a professional theatre company, enjoyed a career in singing, and currently direct the operations of Fairbanks Arts Association (FAA).

Living in Alaska requires innovation. My innovative ties go back generations, to my grandparents who made do with whatever was at hand and always managed to make it look and feel or taste quite grand.

Innovating, or making change through new ideas, doesn’t necessarily require a totally new direction, only that the direction be new to the moment. Working with what you have is coming full circle as a concept, now that people are returning to the idea of supporting local farms and industries. Read the rest of this entry »