- The average American adult spends 11 hours per day with electronic media.
- 58% of adults in the United States own a smartphone and 40% own a tablet. Cellphone adoption transcends race, location, and income level.
- 73% of adults use at least one social media channel.
These facts help to establish a truism of life today. We live in an augmented reality; for more and more of us, we value and desire digital experiences alongside “real world” ones. And one need not negate the other. Our lives do not only take place in the physical world; why should our experiences with art and culture? Read the rest of this entry »