Today many organizations have discovered the benefits related to the use in business of the arts in order to explore and solve business issues.
Unilever has largely used arts-based initiatives (ABIs) to spur people’s change and to develop organizational culture. Nestlé has used ABIs to enhance marketing team’s creativity and to develop communication skills and collaboration in terms of ideas and expertise sharing.
Atradius has captured brand value by developing a partnership with Welsh National Opera. Price Waterhouse Coopers has used ABIs to unlock employees’ creativity energy, inspiring and challenging people to think and act differently.
Indeed the arts, in the form of ABIs, represent a powerful management tool for developing workforce and organizational infrastructure that can drive business performance improvements.
Examples can range from the use of art forms to entertain organizations’ employees and clients, to the deployment of arts to develop ‘soft competencies’ of people in the organization, and may include the exploitation of the arts to create intangible value to be incorporated into products or to transform and enhance organization’s infrastructural assets such as, for instance, image, identity, reputation, culture, and climate. Read the rest of this entry »