I have the pleasure of serving as StubHub’s Head of Corporate Social Responsibility (CSR) and in September 2012, had a life-changing opportunity to visit New Orleans with a special mission.
New Orleans was to host Super Bowl XLVIII, meaning it would also be the site of StubHub’s annual Super Bowl Pregame Bash, which attracts some 7,000 attendees each year. The city of New Orleans has given so much to sports and music fans alike, and as the world’s largest ticket marketplace, these very fans are the core of our business. Naturally, we wanted to give back.
While considering ways to narrow StubHub’s CSR focus to increase our positive impact, we uncovered findings any Americans for the Arts member knows all too well: while more research than ever before demonstrates how vital the arts are to youth development and future achievement, budget cuts continue to threaten arts education in schools across the country, particularly those in underserved communities. These findings further spurred our drive to give back. Read the rest of this entry »