I work in Newton, a moderately affluent suburb outside of Boston. Newton is blessed with a community of smart, talented, hard-working, and well-rounded individuals and families. Essentially, it’s the target audience for the arts—except these folks are busy!
When the Newton Cultural Alliance (NCA), an umbrella organization for participating arts and culture nonprofits, incorporated in 2009, Newton had 2 orchestras, 2 large music schools, 4 choruses, 3 visual arts organizations, 2 community theaters, 2 high school theaters, 1 nationally recognized ballet school, a museum, 3 colleges, and more.
On the business side, while Newton is one city, it is divided into 13 villages so there is no distinct city center, but rather many village centers. In theory, this is a very endearing idea but in practice, it is somewhat divisive and, until some recent efforts, no merchant association has succeeded in uniting the businesses or the community.
That being said, our local businesses are extremely supportive of area nonprofits and are always willing to donate to auctions, hang flyers, and participate in special events. In and of itself, this is a very helpful stance but it doesn’t build long-lasting or thriving relationships that will truly make a change in the community. That’s where NCA has picked up the ball. Read the rest of this entry »