As I continually seek new information to contribute to our various electronic and print publications, I come across a ton of info that I want to pass along to the field, but they end up sitting on my desk waiting as other topics or projects rise to the top over that information.
In light of that, I thought this blog post can serve as an early spring cleaning (we definitely haven’t had a real winter in D.C. this year) of some of the marketing content I’ve been holding onto.
These two items are from Fast Company, a publication I highly recommend subscribing to if you are looking for different ways to address technology, design, or business issues within your own organization—particularly in the marketing realm.
When it comes to personal branding, an article from early January discusses five steps to building a better personal brand:
1. Have a home base online. While Twitter, Facebook, and LinkedIn are excellent destinations to promote what you do, make sure that you also invest time and energy into your own personal website. Whether you take advantage of easy-to-use tools such as Squarespace or WordPress, a simple and clean online home for all your professional information and social streams is a necessity.
2. Be a better blogger. Although online pundits regularly declare that blogging is dead, such as Jason Calacanis did at a tech conference toward the end of December, blogging has simply become much more diverse. It’s no longer necessary to write multi-paragraph posts (but of course, that’s why you still come to ARTSblog), but instead services such as Tumblr make it easy for individuals to share shorter entries or snippets of text that often include photos and other multimedia. A weekly blog update (or more frequent if you can afford the time) that includes some shareable content is a useful way to drive traffic back from social channels to your website (and to establish yourself as an expert on a topic). Read the rest of this entry »