In the last decade alone, any business without a web presence—without an online, interactive website—was simply, not in business. Or wouldn’t be for long. The government and nonprofit sector soon learned their way around the internet too.
Now the Pew Charitable Trusts, specifically the Pew Internet and American Life Project, in a major survey covering 2007–2011 and involving 1,256 arts organizations, reported that: “The internet and social media are integral to the arts in America.”
The survey found:
- 81 percent of the organizations in this survey say the internet and digital technologies are “very important” for promoting the arts.
- 78 percent say these technologies are “very important” for increasing audience engagement.
- 65 percent say digital technologies are “very important” for fundraising.
There seemed no question that web presence was “important” or “very important” although not everyone is persuaded—yet—that an internet strategy is a priority. Those reporting also felt that such technologies “disrupted much of the traditional art world” by changing “audience expectations, put[ting] more pressure on the arts groups to participate actively in social media and in some circumstances, undercut[ting] organizations’ mission and revenue streams.” In fact, 40 percent believe that “attention spans for live performances” are being negatively impacted. Read the rest of this entry »