ARTSblog

Marisa Muller

So, an artist walks into an office…

I know, it sounds like the start of a bad joke. But many artists start their careers or support themselves by taking “day jobs.” Andy Warhol worked in advertising. Modest Mussorgsky was a civil servant. Franz Kafka investigated personal injury cases for an insurance company. But is an artist in the office one of life’s small cruelties? Not necessarily.

A recent article featured in The Globe and Mail suggests that businesses looking to become innovators might want to consider hiring artists over those with more traditional business degrees.

Over the past several years, there has been a dramatic shift in the business landscape. Due to the current economic climate and the rapid advancement of technology, businesses are focused on working smarter through innovation. In fact, according to IBM’s 2012 CEO Study, 61 percent of CEOs identify creativity as a key driver of employee success in operating in a more complex, interconnected environment.

Considering the importance of thinking outside the box, bringing artists into the workplace seems like a natural choice. But how well are artists able to translate their artistic skills and sensibility into a corporate environment?

The Globe and Mail article highlights two Canadian businesses:

David Dobson, the director of business development for StarFish Medical, believes that art school gave him a simple business edge: it changed the way he thinks. Read the rest of this entry »

Laura Adlers

It is no surprise to anyone working in the arts and culture sector that arts organizations all around the world are consistently challenged with the task of securing new and diverse sources of funding in order to keep their lights on while fulfilling their artistic mandates. Businesses receive hundreds of requests every week from the arts sector.

Although many decision-makers in the corporate world recognize the value of the arts in the community, they are inundated with cookie-cutter, standard template proposals which are primarily focused on the needs of the arts organization, and not on how they can partner in a creative way with the businesses they are approaching.

My own conversations with executives from the corporate sector across Canada reveal that businesses which are considering supporting the arts expect to receive innovative sponsorship proposals. They are looking for creative synergies which stand apart from the pile of requests they receive every day. They expect a well-researched, professional business approach demonstrating a solid return on investment for their company, whether this means engaging their clients and employees at an event, reaching new audiences, or raising the profile of their company by being aligned with an innovative arts organization or project.

Logo recognition and tickets to events are a given, but in terms of sponsorship benefits, they are standard practice and old news. Businesses are looking for the imaginative, clever new idea which will bring them recognition as a supporter of the arts.

In Canada, our answer to these challenges is artsVest™, a unique program of Business for the Arts which combines in-depth training in sponsorship development with a matching incentive grant and a toolkit for securing and sustaining successful new partnerships, and brings local arts and businesses together at special events. Read the rest of this entry »

Stephanie Hanson

(Author’s Note: The ArtsFwd team invited me to respond to their NextGen Quick Poll because of my knowledge of the challenges and opportunities facing young leaders today gleaned in my role at Americans for the Arts.)

Pretend you have two job offers in front of you (I know, we’re just pretending here, okay?!)

• Organization A is a respected organization that has been producing high-quality artistic work for the past 50 years. You get the sense that your role in the marketing department will be to continue business as usual to an audience who can afford the organization’s $150 per seat tickets. There is no social media campaign, something that you are very interested in starting. However, it’s unclear whether the organization’s leadership understands social media, or if they think it’s a good use of time or energy.

• Organization B is a start-up organization that is three-years-old. The social impact is clear—Organization B is providing a safe space for children from dual income families to go after work. The children are exposed to art, music, and dance classes at an affordable rate. Your job would be to launch a social media presence, but you’d also be tasked with finding new untapped sources of revenue and creative partnerships to help sustain and grow the important work this organization is doing for the community.

So, which position would you choose? (By the way—we’re also pretending the pay scale, benefits, and title level of both positions is the same, although we know that in reality, this would not be the case).

If you choose Organization B (which we’re defining as the highly-innovative organization), then according to ArtsFwd and EmcArts recent NextGen QuickPoll, you may find yourself feeling 80 percent more likely to want to “move up” in the organization. Granted, this is not a scientific study, nor was it intended to be. Also, I made up those above case organizations. But, the survey and exercise itself brings up some very interesting questions and illuminates some issues in our field that I believe need addressing. Read the rest of this entry »

Robb Hankins

Most community leaders don’t think about the arts much and most don’t really believe there is a link between arts and economic development.

I try to change that by hosting my own arts and economic development planning process, but I do it on a shoe string—quick, dirty, and cheap. It’s exhausting, but totally worth it.

Last year we started 20/20 Vision—the ten year plan for arts and economic development. On March 20, 2012 we unveiled our ten strategies: five community strategies and five county-wide.

20/20 Vision has already dramatically changed the landscape for the arts in Stark County (Ohio). We have new partners (and new dollars) available for the arts from places we’d never touched before.

Business leaders like Robert Timkin, managing director of Cormony Development, are leading the effort by planning to increase creativity and innovation in business through arts-based workshops, and increase cultural tourism by creating a marketing partnership between five major nonprofit tourism attractions in downtown Canton.

This strategic marketing partnership hopes to dramatically increase the number of visitors and increase overnight stays, as well as create day trip opportunities for arts destinations throughout the rest of the county.

Here’s the quick story on how we did it: Read the rest of this entry »

Tara Aesquivel

The realm of combining arts and education is vast. I do not intend to address this vast landscape in a modest 600 words. However, I will highlight two of my favorite approaches to arts + education in the Los Angeles area.

Inner-City Arts (ICA) offers a variety of programs—school field trips, afterschool and weekend workshops, teacher training, programs for parents—to give children in one of the nation’s poorest areas opportunities for skill-building, artistic expression, and a safe environment.

ICA backs up its work with phenomenal statistics and partners with UCLA, Harvard, and the Department of Education to publish research that others can leverage. In addition to their excellent work and partnerships, the stories from Inner-City Arts are a never-ending source of inspiration.

Arts for All is the mothership for organizing sequential K–12 arts education in Los Angeles County and our 81 school districts. (Yes, eighty-one.) More than half of these districts have signed on since 2003. In addition to providing half a million students with arts education, the organizations backing Arts for All actually agreed on a definition of “quality arts education”.

Despite amazing organizations like Inner-City Arts and herculean efforts like Arts for All, we’re still fighting for the arts’ righteous place in society and education. We do have reason for cautious optimism, though. The #1 most-watched TED talk is Sir Ken Robinson talking about the faults of linear-based education, a product of the industrial revolution. He illustrates his point with the story of a dancer, which gets us artsy types all atwitter. Read the rest of this entry »

Stephanie Hanson

Coming up with the theme for a blog salon is always a challenge.

For the past few years that I’ve been working with our Emerging Leaders Council committee to develop our blog salons, we usually have a kernel of an idea for what to focus on. It’s ideal when the initial inspiration comes from the council, because then it’s truly coming from the field. After all, the point of our blog is to facilitate online discussion about big picture issues in the arts that we feel need to be addressed.

When thinking about this year’s salon, the council knew they wanted to feature the Local Emerging Leaders Networks around the country. Great. Love it. Easy. Done.

But what should we have them talk about?

We already talked about emerging ideas in the field last year. What’s next?

We began to think about HOW those emerging ideas get implemented. In many cases, in order for a new idea to thrive, we as individuals, organizations, the community, and the field as a whole may need to change at a very fundamental level.

Perhaps we need to change our definition of success; how our organizations are structured; how we interact with our communities; and how we make art.

Then, we read Diane Ragsdale’s February 14 blog post; If Our Goal is Simply to Preserve Our Current Reality, Why Pursue It?, where she writes about innovation and arts sector reform.  Diane’s thesis can be summed up in these sentences: Read the rest of this entry »

Sarah Cortell Vandersypen

“With the Government giving less to art and education, somebody’s got to give more. And that somebody is America’s corporations.” — Chase Manhattan Bank (Wu, 2002, p. 122)

During these challenging economic times, arts organizations and professionals must seek innovative funding opportunities. These opportunities include partnerships with the private sector. Americans for the Arts, in collaboration with the National Association for Business Economics (NABE) Foundation, has done just that.

In October 2010, I had the honor of receiving the 2010 NABE Foundation Americans for the Arts Scholarship. The scholarship was established in 2008 to encourage the integration of the arts into the economic education process. By investing in human capital, both organizations seek to promote creative thinking, innovation, and visionary leadership.

During the time I received the scholarship, I was completing my M.A. in Arts Policy and Administration at The Ohio State University. This unique program, a joint degree between the art education department and the John Glenn School of Public Affairs, challenges the way arts professionals think about the sector.

With its multidisciplinary approach, the program incorporates a variety of courses including economics, finance, policy formation and implementation, program evaluation, and nonprofit consulting. My graduate program has taught me to think critically about the policies and management of the nonprofit arts sector, and the NABE Foundation Americans for the Arts Scholarship has freed me to do the work I love. Read the rest of this entry »

Anthony Brandt

There is growing evidence that the brains of newborns are highly networked and only mildly specialized.

L. Robert (“Bob”) Slevc, an associate professor of neuroscience at the University of Maryland, likens the developing brain to a growing corporation. As a start-up, the company is run by a handful of people who do all of the tasks: apply for grants, conduct research, and keep the books.

Gradually, as the company takes off, those tasks become more intensive and dedicated staff are required to carry them out: Soon there is a lab with researchers, an accounting office, a development wing, etc. At that point, the workers are no longer interchangeable: Corporate functioning has become highly modular and specialized.

Brains have no central processing unit, no central nexus where every thought has to pass through; instead, every neuron is its own CPU. This gives us the capacity for massive parallel processing. In a highly modular adult brain, biological “walls” reduce the crosstalk between neural networks, thereby enabling them to function more efficiently.

What’s interesting about this is that the American education system mirrors our neurological development: generally, students have one classroom teacher in elementary school; gain different teachers for each subject in middle and high school; and study in different buildings in college. The geographic layout of the university thus reflects a highly modular view of the adult, “well-educated” mind. Read the rest of this entry »

Jennifer Bransom

Confession time, I’m writing this second blog in advance of the first blog being published (this is how publication works). So, I am hoping we’ve had a widely successful conversation already about quality teaching and learning.

If we haven’t, then close your eyes, call forth the best dream conversation you can, attribute it to this blog, open your eyes, and let’s proceed.

In all seriousness, creating an open and rich conversation about quality is akin to facilitating a quality teaching and learning experience for and with students.

You need to set a climate where all feel comfortable sharing. This includes keeping the conversation focused and productive, while ensuring mutual respect among all parties.

You also need to generate engagement and investment by outlining clear expectations and offering multiple entry points for participants to stretch and extend their thinking.

Shared dialogue is another critical element. Not just talking, but listening, responding, and collaboratively using evidence and examples to construct new meaning, raises the quality of the work.

Skills, technique, and/or knowledge form the backbone of the work. They are the “what” we are teaching and learning. Read the rest of this entry »

Valerie Beaman

There are many reasons that partnering with the arts advances business goals from recruiting and retaining a workforce, to rewarding employees, to building communities, and more.

The pARTnership Movement has identified eight strong reasons for businesses to partner with the arts. While some of these reasons will resonate better than others, depending on the industry, size and needs of the business, one reason that continues to gain traction is the role of the arts in fostering critical thinking.

Building and inspiring a creative and innovative workforce remains incredibly important as the country works to increase creativity and innovation.

Did you know that creativity is among the top applied skills sought by employers? More often than not business leaders say creativity is of high importance when hiring. The arts are about critical thinking, solving and reframing problems and facts in ways that reveal insights and opportunities.

Music, creative writing, drawing, and dance provide skills sought by employers of the third millennium. In fact, 72% of companies that give to the arts recognize that it stimulates creative thinking, problem solving, and team building.

Through our work, we know that the arts play an important role in fostering critical thinking. Read the rest of this entry »

Merit, Aesthetic and Ethical by Marcia Muelder Eaton

“Great art rewards sustained attention.” This simple theory comes from philosopher Marcia Muelder Eaton, professor emeritus at the University of Minnesota.

In my personal experience, it is true. Eaton has been considering art and writing about aesthetics for a few decades. Her early publications get to the heart of this definition but a later book, Merit, Aesthetic and Ethical (Oxford Press 2001) offers an inclusive concept of art, aesthetics, and value that is very relevant to the themes of Fusing Arts Culture and Social Change.

In that book, Eaton suggests that “formalists in the world of aesthetics ignore the roles that artworks play in the life of community and conversely, ignore the ways in which communities determine the very nature of what counts as artistic or aesthetic experiences that exist within them.” I recommend her writings in general and this book specifically.

I share Eaton’s work here because my enthusiasm for the conversation raised by Fusing Arts Culture and Social Change is not to call out the major institutions and question whether they deserve support, but rather to encourage sustained attention for small, mid-size, and community-based arts groups that are rooted in communities, neighborhoods, ethnic, and tribal traditions. Read the rest of this entry »

Libby Maynard

There is a movement afoot for which I’ve been waiting for a long time.

Here in California in the last several years, the James Irvine Foundation conducted several studies and issued reports about arts ecology in California and engagement in the arts by diverse audiences, including folk and traditional arts.

The data was so powerful that Irvine is refocusing its grantmaking efforts “to promote engagement in the arts for all Californians, the kind that embraces and advances the diverse ways that we experience the arts, and that strengthens our ability to thrive together in a dynamic and complex social environment.”

The most exciting report is Getting In On the Act: How Arts Groups are Creating Opportunities for Active Participation, by WolfBrown.

They are specifically talking about active engagement, not passive, such as attending a concert. By no means is the Irvine Foundation abandoning the concept of excellence in the arts, but recognizing that there is a broad range of accomplishment that is equally relevant, perhaps more so to community vitality. Read the rest of this entry »

Felix Padron

San Antonio is at a crossroads.

It is a city whose traditional identity has been shaped by generations of families rooted in the region and immigrants from Mexico. This identity has deep historical and cultural implications shaped by a unique set of economic and cultural dynamics; the backbone of a context that more often than not, influences most political efforts and outcomes.

Yet San Antonio is undeniably a growing city. The bulk of its population growth comes from the outside, creating a more heterogeneous cultural environment, where different and specific cultural identities are now being engaged.

The challenge becomes: Can San Antonio expand in a global economy while staying committed to an “authentic” culture?

This question is at the forefront of most discussions regarding the city’s future.

It is a delicate balance for San Antonians, and it makes it difficult to reach consensus when trying to formulate strategies that allow for the cross-pollination of innovation and cultural preservation. This is certainly a challenge for local arts and cultural organizations as well. Read the rest of this entry »

Erin Williams (Photo by Paul Kapteyn)

Worcester, MA, is a New England industrial city busy reinventing itself.

Worcester is the heart of the Commonwealth; home to 180,000+ residents and 32,000 college students.

In the late 1990s a group of cultural organizations came together to create a unique coalition, in partnership with the City of Worcester, which shines a spotlight on the creative activity taking place in the region.

The Worcester Cultural Coalition is the unified voice of the cultural community. Today 72 cultural organizations (from the stately Worcester Art Museum to the feisty arts collective Fireworks) work together with creative entrepreneurs to incite a panoply of creative activity, encouraging residents and visitors alike to get engaged.

Inspired by the work of Charles Landry, an international authority on city futures and the use of culture in city revitalization, the Worcester Cultural Coalition organized a series of forums in 2005 to encourage a civic dialogue about our great city.

More than four hundred people – artists, entrepreneurs, business and civic leaders, students, and neighborhood activists – took part in many conversations led by Landry over the course of four days, which opened up a dialogue and encouraged people to express their unique vision of the city and its future direction. Read the rest of this entry »

Moisés Kaufman

For theater companies that are creating new work, fundraising in the community of institutional funders poses a unique set of challenges.

Funders, by design, have strict guidelines in place by which they measure outcomes. But most experimental theater companies have models of making art that challenge traditionally held industry standards.

What companies like Elevator Repair Service, Pig Iron Theatre, the SITI Company, and Tectonic Theater Project have in common is the following: each has chosen to devote its resources exclusively to creating work, rather than supporting a physical space, programming a regular season, or offering a subscription; each was incorporated 10 to 20 years ago; each receives critical acclaim for its work; and each continues to struggle to raise funds to support its very existence.

The three “Ss” — season, subscription, and space (preferably a theater) — are the markers that most foundations use when evaluating a company’s work and outcome. But more and more, many of the theater companies creating some of the most highly innovative and influential work in contemporary theater over the past decade don’t have any of these three characteristics.

They do not have a theater space or a season or a subscription base. What they have are projects that they nurture for long periods of time and then present to the public in a variety of ways (either by partnering with existing theaters, touring, or finding alternative spaces). Read the rest of this entry »