In the height of the 2007 football season, shortly after the Audience Experience Initiative project began talking about a new vision for audience engagement, I found myself on my Monday bus commute after a Steelers defeat.
“What if these people felt as opinionated about what happened at the ballet this weekend as they do about the Steelers?”, I thought. Be careful what you wish for.
The initial responses (which, in the long run may be the least important result of this experience for Squonk) seemed to be abject confusion—both from the judges and the Twitterati. The comments were not exactly the sort you’d find in a theatre review, but the gist was a lot of strong opinions ranging from visceral reaction to technical critique. Read the rest of this entry »