Americans for the Arts is excited to be partnering again with VANS in 2014 for the Vans Custom Culture competition, a national shoe customization contest where high schools from all over the United States compete for a chance to win money for their art programs.
Since 2010, youth-targeted brand Vans has been encouraging high school students across the United States to embrace their creativity. The Vans Custom Culture competition offers students a fresh perspective on art and offers an outlet for self expression through art, fashion, and design through this unique contest and multimedia exhibit. During this contest, high school students from participating schools design shoes that fit within a particular theme representing Vans lifestyle. The $50,000 award is granted to the winning school to support its art program.
The 2013 Vans Customs Culture winner of the $50,000 grand prize was Lakeridge High School of Lake Oswego, Oregon. This winning school was chosen on June 11, 2013 at the Whitney Museum of American Art in New York City. The top 5 finalist school’s shoe designs were on display at the museum for the panel of judges, which included actress Emma Roberts, designer Timo Weiland, reality star-turned-designer Whitney Port, artist Christian Jacobs and skateboarder Steve Caballero. In addition to the grand prize, $20,000 was donated by Vans and Americans for the Arts to ten more schools across country to advance their art education programs. Read the rest of this entry »