The time has come. You’ve done your research to find out your audiences, figured out how to create great content to meet their needs, and you’ve convinced your organization’s staff and leadership that it’s time to build a new website.
Now it’s time to involve your staff in the process – since they are the issue experts that should work with you to create or revise your website’s content. At Americans for the Arts, though everyone on staff has an interest in the success of the website, only some of the people on our 70-person staff are what we call “content creators” – the ones who write the content. Read the rest of this entry »