The arts and corporate communities have an interesting, long-standing relationship—especially here in Hartford. In fact, the Greater Hartford Arts Council owes its very existence to the corporate community.
Back in 1971, businesses got together and encouraged the creation of one fundraising and grantmaking entity to support the arts and cultural organizations in Hartford that were growing at an astonishing pace—and, understandably, had increased their need for donations and institutional support. Since then, a somewhat amusing relationship has formed between the arts and business: companies like strong arts organizations—they attract workers, give the neighborhood a rich, vibrant flavor and provide opportunities for positive stewardship.
The arts, too, rely on business for more than just philanthropy: the wealth of resources in the corporate world, from providing pro bono services and building connections with local leaders and everyday employees, businesses have much to offer the arts.
Yet we all seem to get hung up on the almighty dollar.
Trust me, it’s something we talk about every day. Probably multiple times a day. How much is this company willing to give? Who can we get to sponsor this event? How many employees do they have—and, how successful will the employee giving drive turn out to be?
The unfortunate reality of an unforgiving fundraising climate is that we sometimes miss the forest beyond the trees. Read the rest of this entry »