Every time I send out an email or post to my blog, I end with my signature, “Cheers to happy and loyal audiences” and a quote by James Stewart, “Never treat your audience as customers, always as partners.”
I am a firm believer that building a happy and loyal audience is exactly where our focus needs to be, and treating your audience as a partner is one of the many management shifts we can make in order to create a happy and loyal audience.
So, you want an audience that supports you, and you want them to be loyal to keep them coming back for more. What are some actions you can take to make this happen? Here are my top 5 suggestions to get you started:
1. Begin with knowing yourself.
If you don’t know who you are and what your art is all about, how will you be able to attract the right audience for you and your art?
This step means defining who you are down to the letter so you can brand properly and set up your marketing messages to speak clearly about who you are, what your art is, and provide the exact image that matches you and your art.
This is a crucial step. I have seen many artists and arts organizations that are not well defined, and their brand is mainly a copycat of their industry at large. What makes you unique is a better objective and will attract the best audiences for you.
2. Get to know your audience.
When I start a session to discover information about a client’s audience, I mainly ask both demographic and psychographic questions. I am finding that most of us know the demographics. However, when I ask what the main hobbies their audience enjoys or what other art forms they go to or if they have any issues with your venue, I usually get the answer “I don’t know.” Read the rest of this entry »