ARTSblog

Laura Belcher

Does it ever feel like you are constantly having to start from scratch? New marketing campaigns—new collateral materials—new social media strategies—new community engagement ideas—the list could go on and on…How do we get off the hamster wheel?

One way to reduce the repetitive efforts is by sharing and scaling ideas that can translate to multiple constituencies and communities.

One of the realities of the arts field is that we are extremely fragmented across the country. It is not hard to picture the director of development in Milwaukee having the same conversation with their board about diversifying revenue as the director of development in Kansas City or San Jose or Tampa.

power2give.org is one example of an successful means to reduce duplication of efforts. Launched in Charlotte by the Arts & Science Council (ASC) in August 2011, power2give.org is a nonprofit cultural sector crowdfunding site now operating in nine other communities.

Picture a network of like-minded arts administrators from multiple communities sharing ideas, materials, proposals and challenges to the benefit of each participating organization. Also envision national arts funders being able to leverage investments across a common platform to increase scope and breadth of reach. These were the goals of scaling an idea (power2give.org) from pilot to sustainable operations.

In the new economy that we are working in, it is important for every organization to leverage all the resources available to it to increase audience involvement, to increase donor engagement and community relevance. This is important work and is what ensures the relevance of arts organizations whether they are united arts funds, local arts agencies, or cultural programming institutions. Read the rest of this entry »

Katryn Geane

While sitting in the second row of seats looking at heat and confetti maps of sample websites, I was reminded of the number one reason I love attending the National Arts Marketing Project Conference (NAMPC): all these smart people are sharing information that I get to go home and use, and everyone else will think I’m a genius.

OK, maybe not that last part, but how lucky can we get with colleagues who are willing to help us out like this? I’m as much of an internet nerd as the next new media manager, but it seems that there’s a new resource or tool every week that promises to track, update, monitor, and help you do something with your website, and I can’t be the only one who doesn’t have oodles of extra time to be cruising the internet testing new tools.

In the measuring and improving your ROI session, Caleb Custer and Dan Leatherman presented a metrics-driven and scientific method-inspired “try, learn, think” cycle for testing and implementing changes to an organization’s website.

By using tools they introduced as well as now old standards like Google Analytics, they urged us to “prove the user’s expectations right and they will feel more in control” (paraphrased from Jakob Nielson) and therefore happier with their experience with your site.

Plunk, Clue, Crazy Egg, and others were offered as options for testing user interface, and there were resources for tracking links, segmenting visitors, optimizing landing pages, and then even more about email layout and design, A/B testing…and so on, and so on…and more. Read the rest of this entry »

Shoshana Fanizza

I wanted to start out by giving you the link to my Storify—My #NAMPC experience via Twitter. I ended up winning the Most Tweets Award [at the National Arts Marketing Project Conference (NAMPC)] and I received a fun t-shirt!

I also won by connecting with more people on Twitter and getting to meet some of these people during the conference. It has been a fun and educational experience for me. If you had to miss the conference they promised to archive the keynote presentations soon.

NAMPC had its ups and downs, but mostly ups. However, through the entire conference, this year, like last year, there were some common themes running through most of the presentations.

Instead of a complete play-by-play like I did last year, I would like to leave you with the my most impressionable takeaways and some of my own thoughts (in no particular order):

• You gotta have passion—if you don’t, people will not be attracted to your mission, cause, project, program…Without passion, what is the point?
• Be weird and silly—or in other terms, be true to your own particular self. It’s not about being similar—it’s about standing out.
• Adding your own personality will increase your likeability.
• Have fun! What makes people want to join? Fun! If it is not enjoyable to you, it probably won’t be to your audiences.
• Everyone is diverse in one way or another. These are my personal thoughts: We can learn to reach out to others after we discover our own sense of diversity and understand personally what it feels like to be stereotyped and discounted.
• Keep ego out of the organization.
• Visual impact is necessary! There is so much blah, blah, blah, and not enough “language” of our arts. If you are a music organization, it would be good to have clips and videos of performances and music. If you are an artist, make viewing your art an experience. If you are theater and dance, videos are a must. How can people figure out if your art is for them if they can’t “see” it and feel it? Read the rest of this entry »

Katherine Mooring

“Charlotte in 2012” is becoming quite a theme this year, as we prepare to welcome more than 600 arts marketing and development practitioners from across the country to the National Arts Marketing Project Conference (NAMPC), November 9–12.

The National Arts Marketing Project is a program of Americans for the Arts that, in addition to the annual conference, hosts monthly webinars, organizes regional training programs, and provides on-site workshops on a range of arts marketing topics.

The three-and-a-half day NAMP Conference includes two full-day pre-conferences, four keynote addresses, and more than 100 presenters in more than 50 workshops and discussion groups. Attendees will gain new ideas to build audience, learn ways to stretch even the tightest budget, and discover methods to better engage donors. Past host cities include Louisville, KY, San Jose, CA, Providence, RI, Houston, TX, and Miami, FL.

Method Products Co-Founder and Chief Brand Architect Eric Ryan launches the 2012 Conference as the Opening Keynote. Nina Simon, author and executive director of the Museum of Art and History in Santa Cruz, CA, will invigorate attendees on day two. The Conference closes with author and strategist Rohit Bhargava who will not only share his marketing expertise, but also his new book, Likeonomics, which was just named a must-read of 2012 by Forbes! (Editor’s Note: You can watch all of the keynotes live online!)

Individual session titles will tackle diverse topics like, Innovations That Pay: How Arts Organizations Are Adapting and Finding New Income Streams, Consumer Psychology: New Experiments That Use Science to Grow Your Audience, and The Win-Win: Arts Organizations and Businesses Partner to Achieve More. Read the rest of this entry »

Katherine Mooring

“Charlotte in 2012″ is becoming quite a theme this year, as we prepare to welcome our fabulous arts marketing and development peers from across the country to the National Arts Marketing Project (NAMP) Conference in November, just months after serving as the host for the recent Democratic National Convention (DNC).

Our arts community played a critical role in the DNC from day one—not only as a major player in the process that led to Charlotte’s selection as the convention site, but also as primary partners for major events like CarolinaFest 2012, delegate parties, and even The Daily Show with Jon Stewart, which broadcast from the stage of our local children’s theatre.

Gearing up for this national spotlight gave our local arts marketing minds a chance to show off the myriad ways we impact and enliven our community like never before. Video emerged as the primary medium for these messages, as Charlotte artists and arts organizations told their stories to new, national audiences in creative and compelling ways. Here’s one example:

From the more formal, host-committee directed promotional pieces, to a visionary, community-side initiative known as the Charlotte Video Project. Read the rest of this entry »

Bob Lynch at the 2012 Republican National Convention in Tampa.

The Convention Halls are creative chaos. The streets are jammed with animated participants holding placards, engaged in heated dialogue and performing all kinds of issue-based street theater. The scent of policy is in the air. And it’s just the way I like it.

Here at the Democratic National Convention in Charlotte, the role of the arts is alive and well. What you see on TV is only part of what happens. Inside, actual policy is being discussed—not just broad themes, not just ideas, but approaches that will actually have an impact on lives and on communities.

I am here talking to these very political leaders about the value of the arts and arts education in American society, and I simply have to ask them to look out the window for them to get the point. My US Airways Magazine told the story clearly on my way in, ticking off dozens of cultural destinations awaiting convention delegates.

During our ArtsSpeak panel discussion in Charlotte on the future of arts and arts education in America, former Secretary of State Madeline Albright spoke about cultural diplomacy, a critical foreign policy tool. She also noted how the arts helped shape international political dialogue both formally through U.S.-sponsored jazz and dance and other art forms, and informally by every day actions.

On a personal level, Secretary Albright—famous for her collection of handcrafted brooches—told the story of how she would wear them as subtle symbols of mood or maybe a hint at national policy intent. For example, she wore a serpent pin when meeting with Saddam Hussein. It also turns out that she is a pretty good drummer—and goes by the nickname “Sticks.”

The discussion also showcased how the arts have proven to be so far-reaching. Former Secretary of Education Richard Riley discussed the need for continued focus on national education policies that would steer local and state decision-makers to enhance and support expanded art and music education in the local curriculum. The only state-level cabinet member in the country dedicated to arts and culture, Secretary Linda Carlisle of North Carolina, highlighted how cultural tourism is a huge job creator. Read the rest of this entry »

Robert Bush

We love data at the Arts & Science Council (ASC).

We are fortunate to have access to resources, but we also have to make choices about how we direct them to support the sector, and research pays off every time. It allows us to connect with donors, elected officials, the chamber of commerce, and others about the impact of programs and services, as well as economic development efforts.

We are also fortunate to have the resources to commission research. For 10 years we have done a public opinion telephone survey through the Urban Institute at UNC-Charlotte. Since 2006, we have worked with WESTAF on the Creative Vitality™ Index; but, our biggest research partner has been and continues to be Americans for the Arts. Whether it is annual local arts agency surveys, past salary surveys, or United Arts Fund surveys, we fill them out.

While we love all of our partners, the most important (and requested) research we share with stakeholders is the results of our Arts & Economic Prosperity economic impact study conducted every five years.

Yes, it requires staff time to remind and nudge, coordinate audience intercept surveys, and make certain that every local cultural group had the opportunity to participate. Thanks to the vision of the North Carolina Arts Council, beginning with Arts & Economic Prosperity IV, we have statewide data and information on each of the regional economic development areas of the state.

You may think, those people in Charlotte have more money than sense to be investing in all this data, but this data gets us noticed—by donors, corporations, elected officials, chambers of commerce, and the list goes on.

I believe in art for art’s sake but I also know that numbers matter—balanced budgets, profits, and attendance figures to name a few. They help us tell our story in terms that people can understand. Read the rest of this entry »

Aaron Fiedler

A couple of summers ago, I heard sports marketing executive Kathleen Hessert speak on the topic of social media.

She pointed out people in the room, young and not so young, likely fell into one of two categories: (1) technology natives, those born in the 1980s who have grown up around technology; and (2) technology immigrants, those born before 1980 who have had to come to technology. The point is that younger people naturally adapt to technology more comfortably and easily than their older co-workers and superiors.t

For social media, being a technology native eases the fear of the unknown. While this has its advantages, we are all pioneers in this brave new media world.

I regularly meet with nonprofit marketing, development, and communication professionals to talk about trends and issues in social media. The meetings, occasionally informative and sometimes collaborative, are often filled with anxiety.

To be fair, if you work for a nonprofit arts organization and have a role managing social media accounts you have probably had this same anxious feeling at one point or another—efficient budgets, limited time, a feeling of a lack of expertise, and uncertainty over how to engage with people.

We all want to do this as well as we can, but are often impeded by things beyond our control. How do we overcome this? Read the rest of this entry »

Katherine Mooring

As the chief architect for the Arts & Science Council’s capacity building, professional, and leadership development offerings, I spend a lot of time thinking about the skills and expertise our next generation of arts and cultural leaders will need to be successful, particularly in an environment where change and complexity are the rule, not the exception.

As emerging leaders, we participate in leadership development seminars, attend conferences, enroll in graduate degree programs…you name it…in pursuit of formal training to enhance our professional growth and marketability.

Sometimes, however, we can find just as much value in learning from our peers and listening to those who have paved a path ahead of our own. Hearing authentic, often humbling, human experiences truly resonate and teach us that as much as we try to shepherd our career paths in thoughtful, logical, and strategic ways, sometimes reality (or insanity) takes hold.

When that happens, having a strong informal support network can be the difference between rising to the challenge or allowing the craziness to overwhelm us.

To reinforce the importance of this approach, last spring, ASC’s Emerging Leader’s program hosted a special panel discussion for emerging women leaders in Charlotte’s cultural community.

“For Women by Women: No Really…Things We Wish Someone Had Told Us at 25” was an empowering event led by executive leaders from several major cultural institutions. Each woman shared success stories and stories of failure, and most importantly gave encouraging advice on how each of us—male or female, at whatever career stage—can think big and get out of our own way. Read the rest of this entry »

Chavon D. Carroll

Have you ever tried to explain why the mirror fogs up in the bathroom when the shower is on to an inquisitive five-year-old? If so, you’ll quickly realize it’s not as easy as you’d think.

It’s one of those processes where you understand exactly how it happens and why, but explaining it in simple enough words to a child who has absolutely no idea or reference point is much harder than you would first think.

I’m often faced with this conundrum in two completely separate roles in my life—as a mother of a five-year-old daughter and as a donor marketing officer for the Arts & Science Council (ASC) in Charlotte, NC.

As odd as it may sound, those two jobs often require some of the same skill sets.

I won’t go into too much detail about my motherhood responsibilities (another day, another blog), but in my position at ASC, I’m often tasked with taking our jargon-filled massive amounts of facts and supporting statements and translating it to donors and potential donors.

It’s not exactly what it says in my job description but in a nutshell, it’s what I do. Read the rest of this entry »

Throughout the country, many performing groups have taken to public forums to display Random Acts of Culture™ (supported generously by the Knight Foundation) covering all art forms including music, dance, and theater.

Just a few weeks ago, the Arts & Science Council of Charlotte captured this dance performance from their local airport:

But there are so many other examples to choose highlight including a string quartet at an outlet mall in Georgia:

Read the rest of this entry »

Scott Provancher

My colleagues and I at the Arts & Science Council (ASC) have been closely following the national and regional trends that affect the health of the arts industry.

In particular, several trends have caught our attention: 1) arts giving in America continues to lose market share to other charities; 2) recent analysis showed that 85 percent of cultural patrons (ticket buyers, visitors, etc.) are not donating to the organizations they patronize; and 3) the traditional fundraising campaigns of the arts community seem to be making little progress in reversing these challenging trends.

A little over a year ago these trends were the topic of ASC’s annual board retreat. As one of the largest united arts agencies in the nation, we owed it to ourselves and the field to be a leader in addressing these issues both at a local and national level. Our board wholeheartedly agreed and we left the meeting with a firm commitment to develop and invest in innovative ideas that could change how the arts engage new donors in the future.

A year and a half later, ASC launched a new website called power2give.org, which we believe will change the way we do business forever. Read the rest of this entry »