Does it ever feel like you are constantly having to start from scratch? New marketing campaigns—new collateral materials—new social media strategies—new community engagement ideas—the list could go on and on…How do we get off the hamster wheel?
One way to reduce the repetitive efforts is by sharing and scaling ideas that can translate to multiple constituencies and communities.
One of the realities of the arts field is that we are extremely fragmented across the country. It is not hard to picture the director of development in Milwaukee having the same conversation with their board about diversifying revenue as the director of development in Kansas City or San Jose or Tampa.
power2give.org is one example of an successful means to reduce duplication of efforts. Launched in Charlotte by the Arts & Science Council (ASC) in August 2011, power2give.org is a nonprofit cultural sector crowdfunding site now operating in nine other communities.
Picture a network of like-minded arts administrators from multiple communities sharing ideas, materials, proposals and challenges to the benefit of each participating organization. Also envision national arts funders being able to leverage investments across a common platform to increase scope and breadth of reach. These were the goals of scaling an idea (power2give.org) from pilot to sustainable operations.
In the new economy that we are working in, it is important for every organization to leverage all the resources available to it to increase audience involvement, to increase donor engagement and community relevance. This is important work and is what ensures the relevance of arts organizations whether they are united arts funds, local arts agencies, or cultural programming institutions. Read the rest of this entry »