ARTSblog

David Armano of the Harvard Business Review recently published six 2012 predictions for social media.

Although he made some inaccurate predictions about 2011, here is what he is suggesting for 2012 (with links added by me):

“Convergence Emergence. For a glimpse into how social will further integrate with “real life,” we can look at what Coca Cola experimented with all the way back in 2010. Coke created an amusement park where participants could “swipe” their RFID-equipped wristbands at kiosks, which posted to their Facebook account what they were doing and where. Also, as part of a marketing campaign, Domino’s Pizza posted feedback — unfiltered feedback — on a large billboard in Times Square, bringing together real opinions from real people pulled from a digital source and displayed in the real world. These types of “trans-media” experiences are likely to define “social” in the year to come.

The Cult of Influence. In much the same way that Google has defined a system that rewards those who produce findable content, there is a race on to develop a system that will reward those who wield the most social influence. One particular player has emerged, Klout, determined to establish their platform as the authority of digital influence. Klout’s attempt to convert digital influence into business value underscores a much bigger movement which we’ll continue to see play out in the next year.  Read the rest of this entry »

Popularity: 15%

Sara VanLanduyt

As I mentioned in a previous post, The Arts Council of Johnson County (ACJC) held a series of forums in 2010 for arts educators, organizations, and artists to gain a better understanding of how to support their work in the community. These ended up being the impetus for ACJC’s new website and solidified our role as a connector; a hub for the arts in our community.

The forums also introduced us to Nicole Emanuel, an artist and community developer, and inspired a partnership between Nicole, ACJC, and the Arts and Recreation Foundation of Overland Park that would become the InterUrban ArtHouse.

The brainchild of Nicole, the ArtHouse project’s initial inspiration came from her need for studio space close to home.

Through her research we confirmed that many artists living in suburban Johnson County felt disconnected from each other and from the Crossroads Arts District in downtown Kansas City. Armed with this information Nicole’s vision for the project grew exponentially; the ArtHouse would be a gathering place for artists, a catalyst for small business developmen,t and a critical link to the greater regional arts community. Read the rest of this entry »

Popularity: 7%

Wayne Andrews

The arts have always been a reflection of community — creating from the cultural fiber of their environment and serving as the original grassroots marketers.

This connection between community and the artist has been the key to building support. In the technical terms of marketing professionals, artists create brand loyalty and businesses have started to recognize the value of partnering with the arts to reach their loyal customer base.

Check any social media site and you will find a wealth of businesses trying to show their support arts and charitable organizations.

Pepsi has their Refresh Project, CITGO offers to Fuel Good, Maxwell House offers Drops of Good, and Tom’s of Maine offered a nationwide promotion entitled 50 States of Good.

This drive to connect is beneficial as the programs offer access to funds for groups both large and small, while providing marketing a media that expands the reach of groups. Yet, many of these programs although seemingly altruistic, are just efforts by corporate marketing departments to create a program that makes a national company feel local.

Still, these programs have value because they encourage smaller, local companies to think about how to support their communities. Read the rest of this entry »

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Ebony McKinney

This post is part of a series on emerging trends and notable lessons from the field, as reported by members of the Americans for the Arts Emerging Leaders Council.

Increased creative freedom, autonomy, and flexibility have come with a more precarious work style. This is becoming the new normal, even outside of the creative realm.

Does this make artists and creatives “new economy pioneers” prototyping the workstyle of the ‘conceptual age’? If so, what advice can we offer? Can we create a roadmap for resilience?

In this post I’d like to consider how arts incubators play an important role in not only supporting innovation and risk taking, but also by cultivating our most important assets — social and human capital.

BAY AREA VIDEO COALITION (BAVC)

In 2007, Bay Area Video Coalition’s (BAVC) Producers Institute for New Media, began in San Francisco. The institute was developed because BAVC recognized that traditional cinema didn’t inspire people to take action. Also, new media was becoming more prolific and gradually more accessible. Read the rest of this entry »

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Christine Harris

You see more and more reports indicating that creativity is a critical issue facing our world — and that there is a serious lack of it throughout the business environment.

No wonder we celebrate and even venerate the life of Steve Jobs because he demonstrated a heart and soul connection to his personal creativity that we don’t see too many other places, and many of us feel is missing within our own lives.

So — you would think with all of this concern about our ‘creative capital’ we would be increasing our commitment to arts education, not pulling further away from it, right? What is wrong with this picture?

I think we have both a communication issue as well as an outcomes issue.

First, the  communication issue is that despite decades of research showing the positive personal and academic impact of arts education, we haven’t moved the needle in terms of school curriculum strategy, educational budgets, or civic and corporate commitment. So, let’s stop using the same language because no one has been seriously listening for years. Read the rest of this entry »

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Neil McKenzie

There is a lot of buzz right now about how the U.S. is in a creativity crisis. Even businesses are getting into the act as a result of the poor economy and an uncertain future.

In a recent study conducted by IBM, executives cited creativity as the key to success, “chief executives believe that — more than rigor, management discipline, integrity or even vision — successfully navigating an increasing complex world will require creativity.”

My guess is that businesses are looking for people who can think “outside the box” while being able to work in a team oriented and collaborative environment. Most organizations require or even demand conformity and the shift to developing a creative business atmosphere may not come easily.

When things are going well in a business the problem is fulfilling demand and increasing productivity to get more goods going out the door. Today the problem seems to be to grow demand in a slow economy and create new products and services for today’s global economy. The days of achieving a good bottom line through cost cutting are probably over.

I wonder if Apple has a creativity crisis? Read the rest of this entry »

Popularity: 8%

Kelly Lamb Pollock

At the end of August, when the staff at COCA (Center of Creative Arts) in St. Louis, MO, is typically enjoying a rare moment to breathe — between the end of a busy summer of arts camps and before the dance, theatre. and visual arts students return for fall classes — we were in high gear hosting an unlikely population of arts participants.

COCA’s new program, COCAbiz, was hosting its first Business Creativity Conference “Play @ Work,” which attracted the likes of Boeing engineers, architects from Cannon Design, and Nestlé Purina and Anheuser-Busch executives.

Accountants, marketing professionals, entrepreneurs, and business managers from St. Louis’ top companies listened to nationally regarded speakers on innovation and rubbed shoulders in arts-based learning sessions.

After more than twenty years of focusing almost exclusively on students with a penchant for dance, theatre, or the visual arts — for arts’ sake — we at COCA have come to understand that developing skills through the arts, using the arts as the vehicle to learn the lesson, instead of just as the lesson itself, is the key to our relevance, sustainability, and impact. Read the rest of this entry »

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Tom Tresser

On Saturday, January 15, 2011, I started teaching “Got Creativity? Strategies & Tools for the Next Economy” at the Stuart School of Business at the Illinois Institute of Technology.

I had twenty master’s degree students, almost evenly divided between those born in the United States and those from abroad (China, India, Saudi Arabia).

There are many compelling reasons for a business school to offer classes on creativity and innovation. We now live in what has been variously called the creative economy, the experience economy, and the age of creative industries.

It’s no secret that America makes more money and employs more people in the creative sectors than it does from making and moving stuff.

The total revenue of the U.S. copyright industries in 2007 was $1.5 TRILLION. That’s 1 point 5 followed by 12 zeros! In 2005 the U.S. copyright industries had foreign sales of about $110 billion. That dwarfed the foreign sales for the U.S. auto industry, which was about $70 billion. Read the rest of this entry »

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Neil McKenzie

Our economic growth is stuck at a snail’s pace and at the same time our federal government seems unable or unwilling to find any meaningful solutions. States and local governments across the nation are scrambling to develop their own economic development plans and strategies to fill this void.

In the past, local economic development usually had a large public expenditure component that involved raising money (taxes) to build public works projects such as roads, bridges, and public venues. Many of these efforts were also based on subsidizing new businesses through tax incentives or direct subsidies. The problem now is that public money is in short supply and using these methods are limited if nonexistent.

While most businesses have experienced less demand for their products and services and have reduced their workforces, there are many companies that are expanding. There has been a fundamental shift in the goods and services we produce as the world has become flatter through international trade and new technologies.

Many of these companies are part of what has become to be known as the “creative economy.” The creative economy is characterized by companies whose products and services have a high content of creativity, innovation, and entrepreneurship. Arts and culture can play an important role in attracting companies in the creative economy to a local area. Read the rest of this entry »

Popularity: 7%

Giovanni Schiuma

Today many organizations have discovered the benefits related to the use in business of the arts in order to explore and solve business issues.

Unilever has largely used arts-based initiatives (ABIs) to spur people’s change and to develop organizational culture. Nestlé has used ABIs to enhance marketing team’s creativity and to develop communication skills and collaboration in terms of ideas and expertise sharing.

Atradius has captured brand value by developing a partnership with Welsh National Opera. Price Waterhouse Coopers has used ABIs to unlock employees’ creativity energy, inspiring and challenging people to think and act differently.

Indeed the arts, in the form of ABIs, represent a powerful management tool for developing workforce and organizational infrastructure that can drive business performance improvements.

Examples can range from the use of art forms to entertain organizations’ employees and clients, to the deployment of arts to develop ‘soft competencies’ of people in the organization, and may include the exploitation of the arts to create intangible value to be incorporated into products or to transform and enhance organization’s infrastructural assets such as, for instance, image, identity, reputation, culture, and climate. Read the rest of this entry »

Popularity: 5%

Krista Lang Blackwood

This past summer I sat in a room at the Americans for Arts Annual Convention on a beautiful afternoon and listened to folks from Memphis talk about how art and business have created a partnership that works (you can find a longer blog post about it here).

The conversation wasn’t what I expected to hear.

I expected to hear the tired old platitudes about the ROI arts can provide; pie graphs, bar graphs, numbers galore. Bottom line revenue creation. Profit points. Cost projections. Economic development. Blah, blah, blah…

But as I stiffened my spine to sit through another pile of accounting  buzzwords, the corporate guy got up and said, “When we’re trying to hire quality people, the town’s cultural footprint is important in attracting the right kind of people.” In short, “I don’t really care about the arts themselves or the money the arts can make;  I only use them as a tool to make sure we get quality employees.”

There was a palpable, audible, unified grumble that cascaded across the room. However, I leaned forward in my chair, newly in love with this guy who cut through the bull and told it like it is. Read the rest of this entry »

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Michelle Mann

As the former Director of Corporate Social Responsibility at Adobe, employees often shared with me their passion for giving back. More than just helping at the food bank once in awhile, they sought to spend time in the nonprofit sector, to make a difference.

Recently, I’ve had an opportunity to do exactly that and I’d like to share with you my experiences and view of the arts from a corporate perspective.

For the past six months, I have been a loaned executive to 1st ACT Silicon Valley, a catalytic organization whose mission is to inspire leadership, participation, and investment at the intersection of art, creativity, and technology.

Adobe’s former CEO, Bruce Chizen, had been a founding board member of 1st ACT in 2007 and the Adobe Foundation has supported the organization’s efforts to increase the vibrancy of Downtown San Jose (Adobe’s headquarters) and support the arts ecosystem. Read the rest of this entry »

Popularity: 6%

Neil McKenzie

For years the arts have received the support of patrons in order to grow and prosper. Today the role of the patron is increasingly being replaced by support from the business community.

To many in the art world, this trend is a welcome sight in an era of strained sources of traditional funding.

Ironically, even while businesses are viewed as a source of arts funding these same businesses are faced with shrinking budgets. One of the challenges that businesses face is that they are being asked to support a multitude of organizations and worthy causes including the arts.

As the competition for corporate support increases, arts organizations must be able to prove that they provide measureable benefits. Businesses are in their comfort zone when they can quantify the outcomes or benefits associated with an expenditure or investment.

The problem is that many of the benefits associated with the arts are “soft” or intangible and thus difficult to measure — this is a major challenge for both business and the arts as they seek to develop partnerships. Read the rest of this entry »

Popularity: 6%

Valerie Beaman

As arts organizations and businesses continue to face a recession coupled with rapid changes in demographics and technology, everyone is scrambling to rethink their strategies.

Many businesses are focusing their corporate giving on initiatives that demonstrate shared values and can also provide a return on investment. Arts organizations are exploring opportunities to partner with businesses that can be mutually beneficial and trying to figure out the messages that resonate with the business world.

All of these changes have provided an opportunity for the arts and business to explore new ways of working together.

For this Blog Salon, we’ve invited a select group of bloggers to tackle some of these questions and others, as they come up including:

How can the arts best demonstrate their benefit to the business world?
How will arts service organizations help foster these new partnerships between arts and business?
How have discipline based arts organizations embraced these strategies?
How will partnerships with business change arts participation?
Whatever happened to art for art’s sake? Read the rest of this entry »

Popularity: 6%

Tom Borrup (center) and friends

I’m writing this post on the return flight to Minneapolis from Seoul, South Korea following a whirlwind three days after speaking at an international symposium billed as: Artist, Enterprise, and Industrial Complex.

This half-day symposium was part of a larger effort by the mayor of Seoul to transform old industrial spaces into creative engines of innovation, to cross-pollinate urban regeneration, technological innovation, and the emergence of a new Korean culture.

Known as Seoul Art Space, this network of nine centers serve as catalysts to bring a growing and changing city and its emerging creative economy onto a world stage. As part of its charge, Seoul Art Space works to forge productive dialogues across sectors and constituencies–largely among people who have seen no need to converse, and who barely have a language to do so.

During the day before the symposium, I traveled with my interpreter and guide Kyuwan (pronounced, he said, like the letter Q and number one) via subway and bus across the vast city. He warned me that Koreans are always in a hurry and not to take it personally if someone pushed me on the subway. I saw the characteristic playing out at multiple levels. Read the rest of this entry »

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