The National Arts Marketing Project Conference is just over 1 month away and I’m thrilled to be both attending and speaking for the very first time. But what I’m most excited about is the theme: “Powered by Community.” Already, I’ve met so many amazing new people online through the conference Twitter hashtag (#NAMPC) and the Linkedin group. And meeting these people has reinforced just how powerful the online world can be in forging meaningful, long-lasting relationships.
Furthermore, it has reminded me how crucial participation is to the success of an event, beyond just the act of attending of course. So I’ve rounded up a few of my favorite examples from arts and culture organizations who have successfully encouraged their audiences to participate on a deeper level:
- American Museum of Natural History (AMNH) Tweetups: AMNH understood the significance of Twitter from an early start. Since 2010, they’ve been holding special tweetup events that offer a behind-the-scenes look at various exhibits. Most recently, they held the Whales Tweetup, allowing visitors to view whale specimens and listen to whale vocalizations after hours. And prior to Whales, they invited guests to explore Our Global Kitchen , where guests enjoyed wine, chocolate, and cooking lessons, all while tweeting. These Tweetup events result in hundreds of tweets, with the potential to reach thousands.
- Diablo Ballet’s Crowdsourced Ballet: At the beginning of 2013, California-based Diablo Ballet asked their Facebook and Twitter followers to suggest ideas for a brand new ballet by tweeting to their page, using the hashtag #DiabloWebBallet. Followers were asked to suggest the theme and mood of the piece, as well as specific dance moves, ultimately resulting in the creation of the first-ever crowdsourced ballet. Read the rest of this entry »