Let me begin by saying this: art is at the heart of everything we do. Preserving, advancing, and celebrating culture and expression is our fundamental mission here in San Jose’s Office of Cultural Affairs (OCA).
We strategically position that mission to align with economic development goals, which is authentic to our city’s culture and climate, benefits the sector and enables us to advance our core mission. I don’t have that “intrinsic” versus “instrumental” debate; intrinsic impact is a foregone conclusion for me and the economic benefits enable strategic alignment, a.k.a. partnerships and resources.
In San Jose, the OCA is a division of the Office on Economic Development. I am both the Director of Cultural Affairs and a Deputy Director of Economic Development. Recognizing that a vibrant community attracts talent, and talent attracts companies, our economic development strategy fosters the vital cycle between cultural development (the arts), workforce development (the people), and business development (the companies).
We fulfill our cultural development goals through three primary strategies: attracting and retaining destination quality events; promoting high quality public art and placemaking; and providing arts industry support.
We foster the arts industry through nonprofit grants and support, cultural facility management, and support for creative entrepreneurs—comprised of artists and the commercial creative sector. Each function has its inherent, intrinsic cultural value—celebrating heritage, creativity, and the arts. And yet, we celebrate and amplify the economic side of these functions—culture as a catalyst for business through the nonprofit and commercial industries.It is also a means of building a sense and brand of place, a magnet to attract other industries. Read the rest of this entry »