Last month, as hundreds of thousands of New York City sight-seers walked through Times Square, the message of arts education was promoted through an interesting partnership of arts and business. For an entire week in January, MTV aired Americans for the Arts’ The Arts. Ask for More. public service awareness campaign television ad Raisin Brahms four times per hour on MTV 44 ½, one of the largest high definition screens in Times Square.
As an entertainment industry stronghold that believes in the power of the arts, MTV leads by example—showing other companies that supporting the arts is crucial to creativity, learning, a powerful workforce, and a strong economy. This collaborative effort is a great example of creative partnerships between business and the arts.
Each year at THE BCA TEN: Best Companies Supporting the Arts in America gala, businesses are celebrated for their support of the arts, including partnerships with arts organizations, sponsorships, leadership, grants, and other cross sector collaborative efforts. In November, the Business Committee for the Arts will once again come together to celebrate THE BCA TEN 2010. Read the rest of this entry »