A Standing Ovation for Clever Branding (from Arts Watch)

Posted by Laura Kakolewski On February - 8 - 2012

Laura Kakolewski

As an arts marketer, I made sure to pay particular attention to the commercials during the Super Bowl.

Although a few stood out from the rest, Twitter helped me discover what I believe to be the smartest Super Bowl commercial that (unfortunately) only aired in Canada.

Before reading any further, take a few minutes to watch this matchless Canadian Budweiser commercial that I found straight from the twitter feed of Scott Stratten (@Unmarketing), author of UnMarketing: Stop Marketing. Start Engaging, and keynote speaker at the 2011 National Arts Marketing Project Conference:

In my opinion, Budweiser Canada deserves a standing ovation from the world of marketing and advertising. Read the rest of this entry »

Popularity: 4%

       

Stop the Patchwork (from Arts Watch)

Posted by Kristen Engebretsen On January - 25 - 2012

Kristen Engebretsen

Our patchwork approach to providing arts education has gotta stop!

I recently read an article about a school that won a $25,000 contest by HGTV to redesign their arts room, and it actually left me upset. Why, you ask?

The short answer? I’m tired of the band-aid approach. The stop gap measures.

It’s the same reason I had to stop watching Oprah’s Favorite Things and Extreme Makeover: Home Edition. For every deserving person that is honored on these shows, I know someone who is just as needy and just as deserving.

As I watched the following video about makeovers, I couldn’t help but wonder if that money could be put to better use:

What would I do with $25,000? Read the rest of this entry »

Popularity: 11%

       

Rewarding Sustained Attention (from Arts Watch)

Posted by Barbara Schaffer Bacon On December - 14 - 2011

Merit, Aesthetic and Ethical by Marcia Muelder Eaton

“Great art rewards sustained attention.” This simple theory comes from philosopher Marcia Muelder Eaton, professor emeritus at the University of Minnesota.

In my personal experience, it is true. Eaton has been considering art and writing about aesthetics for a few decades. Her early publications get to the heart of this definition but a later book, Merit, Aesthetic and Ethical (Oxford Press 2001) offers an inclusive concept of art, aesthetics, and value that is very relevant to the themes of Fusing Arts Culture and Social Change.

In that book, Eaton suggests that “formalists in the world of aesthetics ignore the roles that artworks play in the life of community and conversely, ignore the ways in which communities determine the very nature of what counts as artistic or aesthetic experiences that exist within them.” I recommend her writings in general and this book specifically.

I share Eaton’s work here because my enthusiasm for the conversation raised by Fusing Arts Culture and Social Change is not to call out the major institutions and question whether they deserve support, but rather to encourage sustained attention for small, mid-size, and community-based arts groups that are rooted in communities, neighborhoods, ethnic, and tribal traditions. Read the rest of this entry »

Popularity: 11%

       

Embracing the Velocity of Change (Part 3) (from Arts Watch)

Posted by Emily Peck On October - 26 - 2011
Emily Peck

Emily Peck

The theme of this year’s Grantmakers in the Arts Conference reflected the big challenges facing arts funders and also arts organizations. The changes in demographics and changes in technology are issues that are being confronted across the country.

It seemed appropriate to gather for these conversations in San Francisco, a city in close proximity to the technological advances coming out of Silicon Valley and a state which became a majority minority state in 1999, about 42 years before we will become a majority minority country.

That last fact came from the keynote speech by Dr. Manuel Pastor, professor of American studies and ethnicity at the University of Southern California. Dr. Pastor successfully managed to make census data entertaining and relevant as he addressed how California and the rest of the country will need to address shifting demographics in order to stay relevant. The ideas presented in his speech resonated throughout the conference as funders reflected on how to address these changes in their grantmaking.

The James Irvine Foundation has been keeping close watch on these changes and the impact of these changes on the arts organizations they fund. In a breakout session, Arts Program Director Josephine Ramirez provided an inside look into how the Irvine Foundation evolved their arts funding guidelines to better address the needs of arts organizations and the community. Here is a video that does a great job illustrating the foundation’s arts funding priorities:

Read the rest of this entry »

Popularity: 9%

       

Creation vs. Creativity vs. The Creative Habit (from Arts Watch)

Posted by Kristen Engebretsen On September - 14 - 2011

The Creative Habit by Twyla Tharp

I want to add to Mark and Eric’s sentiments that we need to be careful about the claims of arts education teaching the 4 Cs (critical thinking & problem solving, communication, collaboration, and creativity & innovation).

When claiming this monopoly on creativity, I think we need to refine our message.

So, here I offer a distinction about creation vs. creativity vs. the creative habit, and some research you can use to back up this advocacy message.

The Arts Standards
First, if you want some specific examples of how the arts teach creativity, look to your state standards. The California standards have an entire strand dedicated to creative expression, but you’ll notice that the word “creativity” does not appear. Rather it is words like “problem solving,” “motivation,” and “originality.” Being more specific in our message will help others understand what it is that we do.

Here are some more nuances to this message:

Creativity Correlation
In Robert Root-Bernstein’s work, “Arts Foster Scientific Success,” he shows that engaging in arts was a good predictor of future innovation for Nobel laureates. He then discusses the “tools for thinking” (empathizing, pattern recognition, and synthesizing) that enable these scientists to have innovative breakthroughs. Read the rest of this entry »

Popularity: 17%

       

The Power of Networking (from Arts Watch)

Posted by Laura Kakolewski On August - 17 - 2011

Laura Kakolewski

Arrive early. Be Prepared. Wear something memorable. Have a firm handshake.

Recognize these phrases?

These are just some of the common practices that we all know and memorize when trying to get the most out of any in-person networking event.

Each year at the National Arts Marketing Project Conference, I am reminded that networking is both a powerful tool and advantageous activity; some of the most exciting activities the conference offers are the stellar networking events. And the activities in Louisville this year are sure to follow suit.

The conference’s networking events provide attendees with a platform to constantly engage and share fresh ideas while getting to know their colleagues from different sides of the country. Read the rest of this entry »

Popularity: 11%

       

This is What Democracy Looks Like (from Arts Watch)

Posted by Kristen Engebretsen On August - 3 - 2011

Kristen Engebretsen

This weekend I had the pleasure of experiencing my first authentic D.C. experience—the protest. I was drawn to the Save Our Schools March because I want to believe that America can still offer all students a quality PUBLIC education.

The Save Our Schools March (SOS) was a large umbrella event for anyone who is dissatisfied with our educational system. As a parent and an arts education advocate, my dissatisfaction has grown as our curriculum has dwindled. Cutting of subjects such as the arts, social studies, and science has been, to me, one of the worst consequences of No Child Left Behind.

So, on Friday my activism began with a screening of the film, The Inconvenient Truth Behind Waiting for Superman. It was great to watch this film in a room full of frustrated teachers.

There was booing when Arne Duncan said that the best thing that happened to New Orleans schools was Hurricane Katrina. There was hissing when Michelle Rhee bragged about her own private school experience. There was cheering when the teachers in the film spoke about public schools’ responsibility to educate the poorest and neediest of students. Read the rest of this entry »

Popularity: 15%

       

The Dutch Initiate a Colorful Stand for the Arts (from Arts Watch)

Posted by Anette Shirinian On July - 6 - 2011

An example of one Artbomb project.

On June 24, clouds of colorful smoke exploded throughout various arts locations across the globe in protest against the alarming budget cuts facing arts communities worldwide.

After the Dutch government proposed to cut nearly 40 percent of arts and cultural funding, arts activists in the Netherlands decided to call attention to this viral issue within the larger international community. They initiated Artbomb, a “peaceful art intervention” calling upon all individuals to set off bombs of colored smoke at their local arts and culture centers.

All participants were asked to submit their documentation to Artbomb’s official website as “a token of solidarity and a symbol of strength” for the world to see.

As written in their press release, “this visual act will be a sign of resistance against the growing disdain for the arts within societies and governments worldwide, and a sign of support for colleagues who face major cutbacks.” Read the rest of this entry »

Popularity: 9%

       

Adriane Fink

Social Media. We know we need it. But are we really getting the most out of our Facebook accounts and Twitter feeds?

Corporations across the country are paying close attention to the online craze and have discovered that using social media to partner with nonprofits allows them to reach the broadest possible audience in a cost-effective way. The results show a stunning use of creativity benefiting the nonprofit world. Let me share a few statistics with you.

With over 500 million active users, one in every 13 people on earth now uses Facebook. Over 50 percent log in every day. 48 percent of 18-34 year olds check Facebook when they wake up, and 28 percent do so before getting out of bed. Not to be left behind, Twitter has also rapidly expanded, with over 200 million registered accounts and 155 million tweets per day. Read the rest of this entry »

Popularity: 12%

       

Yes, Corporations Still Fund the Arts (from Arts Watch)

Posted by Jaclyn Wood On June - 1 - 2011

Spain's Landarbaso Choir

As this title suggests, corporations ARE still funding the arts, and they’re finding creative ways to do so.

Recent funding cuts have hit mid-sized and small cities throughout the country particularly hard. This is especially true in rural and underserved areas.

Although not quite underserved/rural, Cincinnati has become a great example of how cultural events, festivals, concerts, and competitions bring visibility, income, and fun to communities throughout the country.

Procter & Gamble Co. (P&G) recognizes the unique influence of the arts as well. The company has become the first major corporate sponsor for the World Choir Games 2012. The biennial choral music competition is the largest of its kind in the world and is expected to draw some 90,000 people to the Cincinnati area next summer.  Read the rest of this entry »

Popularity: 16%

       

Of Karaoke, Older People, and Possibilities (from Arts Watch)

Posted by Barbara Schaffer Bacon On May - 25 - 2011

Barbara Schaffer Bacon

It was karaoke night when I visited my Dad at the Soldier’s Home last week.

During the thirty minutes it took for staff and volunteers to round up and assist about 35 elderly and infirm veterans into the canteen, the excitement was building.

“Where’s Joe? He usually does a song.”

Finally, with everyone assembled, Helen was invited to lead off the program. It was her birthday and 87-year-old Helen offered a pretty sweet rendition of “Harbour Lights,” originally sung by The Platters. Tom, 90, followed with a raucous interpretation of Sam the Sham and The Pharaohs’ “Lil’ Red Riding Hood” – complete with the best howl I have ever heard.  Read the rest of this entry »

Popularity: 8%

       

Justin Knabb

While the recession may be officially over, its effects are still lingering throughout the economies of cities and towns across the nation. Congress, the White House, and governors (who want to be in Congress or the White House) constantly steal the headlines with ways they are going to save the people, and the government, money.

However, mayors are also being forced to deal with budget shortages, proposing municipal budgets that tap previously untouched sources of revenue: nonprofits.

Perhaps not surprisingly, Chicago Mayor-elect Rahm Emanuel offered the bluntest statement regarding the need for nonprofits to provide more tax revenue to the city. In remarks given to a group of arts advocates at the Goodman Theatre, Emanuel said, “Nobody is in a sacrifice-free zone. I love you all. You’re really important. But you’re not more important than anybody else.’’

Emanuel, who indicated during the mayoral campaign that he would start billing nonprofits for their water usage, backtracked on an implication that he would remove property tax exemptions for such groups.  Read the rest of this entry »

Popularity: 8%

       

My Latest Website Crush (From Arts Watch)

Posted by Joanna Chin On April - 13 - 2011
Joanna Chin

Joanna Chin

In the past few weeks, I’ve become addicted to this new online thing.

And by addicted, I simply mean that participating in it has sort of taken over my free time.

No, it’s not Twitter or Facebook or Linkedin or FourSquare…in fact, it’s not any of the usual suspects.

My latest web crush is called OpenIDEO.

It’s an online platform developed by the design firm, IDEO, as a way to include a broader range of people in tackling significant global problems through the design process.

Basically, it works like this:   Read the rest of this entry »

Popularity: 6%

       

Sending the Elevator Back Down (from Arts Watch)

Posted by Stephanie Evans On April - 6 - 2011
Stephanie Evans

Stephanie Evans

On Sunday, April 3, I was excited to participate in the 4th Annual Emerging Arts Leaders Symposium hosted by American University.

This event is timed each year to correspond with Arts Advocacy Day, and it’s a fantastic way for emerging arts leaders across the country to come together, network, and participate in professional development prior to the advocacy activities taking place.

This year, I spoke on the What Makes a Good Arts Leader panel, along with Ian David Moss (Fractured Atlas and Createquity.com), Jamie Bennett (National Endowment for the Arts), and Michael Bobbitt (Adventure Theatre in Glen Echo, MD), and moderated by Michael Wilkerson (American University).

As a 2008 graduate of American University’s Arts Management program, and the staff liaison at Americans for the Arts to the national Emerging Leaders Network and Council, I was excited to be part of this conversation.

At the beginning of the panel, I spoke very briefly on what I’ve learned about leadership since I graduated from American University, and I wanted to expand a bit on those ideas in this blog post.   Read the rest of this entry »

Popularity: 13%

       

A Driving Force in Creativity and Innovation (from Arts Watch)

Posted by Emily Peck On March - 9 - 2011
Emily Peck

Emily Peck

In 2008, if you were to talk about the auto industry, you’d probably talk about the emergency bailout from the federal government that impacted auto companies around the world.

The auto industry was struggling and as a result drastically pulling back their funding from the Detroit arts organizations that depended on this support.

These companies began looking for new ideas and they seemed to have found solutions through the arts. The new language coming out of the auto industry includes words like “creativity”, “innovation”, “design” and even “arts”…words that I’m sure most of us can get behind.

Here is just a sampling of ways the auto industry is showcasing the arts and being creative. Read the rest of this entry »

Popularity: 13%

       

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