I developed my deep fondness for assessment over 12 years in theatre education and community programming and I bring that affinity into my work as an artistic leader for dog & pony dc, the administrative leader for Washington Improv Theater, and a “chief experience officer” focused on community building and civic discourse through arts participation.
Why am I fond of measurement?
As a box-checker, it provides a tremendous sense of accomplishment. As a lifelong learner, it allows reflection on choices I make and their effect…in order to make stronger/more interesting or daring choices in the future. As a manager, it supports the creation and execution of successful programming and initiatives.
I grew up as an arts educator early in the assessment and evaluation movement in regional theatre education.
I learned some valuable lessons:
- be realistic (you can only accomplish so much in 45 minutes with 30 third graders);
- plans can be adjusted (and improved) when you know the endgame;
- assessment is linked to impact and change;
- if you can observe it, you can measure it.
It was no surprise when I fell head-over-heels for Theatre Bay Area and Wolf Brown’s Intrinsic Impact study, which reaches beyond measuring success by ticket revenue and surveys that only ask if audience liked/not a show. Read the rest of this entry »