As the 2012 National Arts Marketing Project (NAMP) Conference: Getting Down to Business quickly approaches, we are taking some cues from creative business leaders, entrepreneurs and change agents. And that is exactly how I would describe our keynote speakers – Rohit Bhargava, Eric Ryan, Nina Simon, and the musical collective cdza:
What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you and 25 top marketing practitioners and consultants in the field?
Join us here on ARTSblog for a dialogue on the broad landscape of arts marketing, technology, and audience development. Bloggers include David Dombrosky, Clay Lord, Jill Robinson, Nina Simon, Adam Thurman, and many others.
From October 1-5, join us as we wrestle with and ponder on such questions as:
• What new strategies are you utilizing to broaden your audience and build business?
• How are you using ROI analysis in your marketing campaigns? Read the rest of this entry »