It’s an honor to be included in the Arts Marketing Blog Salon. I’m looking forward to learning a lot from the conversations over the coming week.
If the Internet was the buzzword of the mid-1990s, there’s no question that social media has reigned supreme over the past few years, with names of sites now popular becoming verbs that have entered our modern-day lexicon and the entire industry now abbreviated as something that even as recently as a few years ago would have implied something tawdry.
The beauty of social media is that it ultimately just takes word-of-mouth to a whole new level, albeit a more visible one. Let’s face it, there was a certain comfort in the pre-internet days of knowing that people heard about performances by ‘word of mouth’ without knowing what, exactly, was being said.
Now that message is broadcast far beyond the reaches of our own venues, giving us opportunity to enhance or diminish our own reputations with the press of a few keystrokes. We all plot how we can use this power to our advantage as consumers, but would be better off thinking about how we should be using its reach and power to ensure nothing but the most satisfied, engaged customer. Read the rest of this entry »