By now, it’s probably a safe bet to assume most arts organizations have at least a Facebook page, and are possibly on Twitter and maybe even Google+, and are using them as part of their marketing approaches.
But do we need these channels, or more to the point, do we understand what these channels can give us?
Here are some points to keep in mind:
#1 Social media is not about selling tickets — While we are all anxious to get more people in the doors at our shows and events, more and more data is coming out about the ineffectiveness of using social media simply to sell a product. Announcing an added performance or offering a special discount is one thing; that’s news and it’s appealing. But simply reposting your standard ticket offer again and again gets old really fast. Your followers want to know when you have an event, but they aren’t looking for a hard sell. Read the rest of this entry »