When we think of sectors of society that help to solve the challenges of underserved communities, some of the first that come to mind are education, healthcare, and job training. The Arts? Not so much. But the Arts can improve quality of life, transform the human condition, and amplify a voice for a community or neighborhood. When asked about the word “brand,” arts groups think of design, color, websites, and logos. Rarely do we think of social change and brand in the Arts. Something is happening in Memphis that is about to change the way we think about the brand of the Arts in our communities.
Below is a conversation between Linda Steele, Chief Engagement and Outreach Officer at ArtsMemphis, and Chris McLeod, an Arts Marketing and Branding expert and member of the ArtsMemphis National Community Engagement Advisory Council, about the arts re-branding revolution that is occurring in Memphis. Read the rest of this entry »