According to the 2013 BCA National Survey of Business Support for the Arts, 66% of businesses who do not currently support the arts report that they have never been asked to do so.
ProjectArt, an organization aiming to close the “access” gap in youth arts education, has taken that lesson to heart – and is now celebrating an innovative and successful partnership with Jacques Torres Chocolate for holiday and Valentine’s Day promotions that grew out of an exploratory phone call: ProjectArt asked.
Children and candy are a natural link, and the giving season is the perfect time to advocate for ProjectArt’s programs, which include art instruction, promoting art access through public libraries, and gallery exhibitions for their pupils, largely from low-income areas. Stickers attached to containers of the Jacques Torres malt balls promote that “one box of chocolate covered malt balls = one free art class for a child.”
Affectionately known as “Mr. Chocolate,” Jacques Torres founded his company in New York City in the year 2000. In 1988, he emigrated from France and became the corporate pastry chef for the Ritz-Carlton, then served as executive pastry chef at Le Cirque from 1989-2000. Jacques Torres Chocolate is headquartered in New York, and the chocolate in manufactured in Brooklyn, establishing him as the quintessential American dream. A supporter of New York nonprofits, Jacques Torres has a personal passion for supporting youth initiatives, making ProjectArt’s proposal a perfect fit. Read the rest of this entry »