Ellen Keiley

Ellen Keiley

The Rachel Molly Markoff Foundation was founded by Eliane and Gary Markoff in 1999 after their daughter Rachel was found to have an inoperable brain tumor. She died nine months later, one week after her and her twin sister Audrey’s ninth birthday. At the heart of Art in Giving lies a family’s hope to eliminate childhood cancer.

Art in Giving is a unique model in that it combines the arts with business to benefit an important cause. “The concept and model is so strong and is a win/win scenario for all. The artist and art owner benefits and pediatric cancer research benefits,” said Margaret Pierce, Art in Giving’s Vice President of Operations and Business Development. The artists donate 50% of the proceeds of the art, and the other 50% of the proceeds go to the artist.

Sanofi Oncology chose to lease paintings from Art in Giving’s loan program for its newly-opened location at 640 Memorial Drive in Cambridge, Massachusetts, which houses a number of oncology (cancer) research scientists. “As science can be a highly creative process, we feel that this art not only contributes to a beautiful environment but also complements the scientific creativity underway at the site,” said Beth Tyler, Head of Operations for Sanofi’s Boston R&D Hub. Read the rest of this entry »

Nicole Faller

Nicole Faller

The following is an excerpt of an article originally posted on Business News Daily, written by staff writer Nicole Fallon, in which she cites a list how creativity is a truly essential business skill, particularly for entrepreneurs. Visit BusinessNewsDaily.com to read the full article.

What is the most important quality of an entrepreneur? Many would argue it is passion—an overwhelming love of what one is doing, and the drive and determination to see one’s dreams realized. Others might say leadership—the ability to bring a team of people together and guide them toward a common goal. But some believe that creativity—a boundless imagination that is constantly innovating and seeing the world through a different lens—is the ultimate key to business success.

Phoebe Cade Miles, daughter of Gatorade inventor Dr. James Robert Cade, is one such believer in the power of creativity. She watched her father work tirelessly to invent a product that, five decades after its introduction, is still used by athletes around the world. Today, Cade Miles is working on her own entrepreneurial project, The Cade Museum for Creativity and Invention. The museum, scheduled to open in 2015 to commemorate Gatorade’s 50th anniversary, explores the history of the famous athletic drink, and highlights the crucial role creativity played in its invention. Read the rest of this entry »

For the Poor, the Arts Are a Path to Opportunity

Posted by Robert Lynch On February - 12 - 2014
Robert L. Lynch and Arts Advocate/Actor Robert Redford at our National Arts Policy Roundtable. Oct. 2012

Robert L. Lynch and Arts Advocate/Actor Robert Redford at our National Arts Policy Roundtable. Oct. 2012

This Letter to the Editor was co-authored by Robert L. Lynch and Robert Redford and originally published in the New York Times on February 11, 2014. The New York Times version incorrectly mentions the city of Los Angeles. This version correctly states the city as San Diego.

To the Editor:

Re “N.E.A. Funds Benefit Both Rich and Poor, Study Finds” (Arts pages, Feb. 5):

A few years ago, a homeless girl in Los Angeles walked into a community arts center. Her name is Inocente. An Oscar-winning documentary by the same name told the story of how the arts turned her life around. Her success story illustrates the benefit of the arts to thousands of poor children and lower-income people all across our country.

The assertion by the House Budget Committee that the arts are the domain of the wealthy has proved to be a myth. A Southern Methodist University study reaffirms what nearly 100,000 nonprofit arts organizations already know. Public funding allows access to the arts for millions of Americans who otherwise couldn’t afford the benefit of the arts in their lives.

Arts are a path to opportunity. Businesses benefit from the creativity, perseverance and problem-solving skills that Americans develop through the arts. The arts drive private-sector investment and job creation. Every dollar of N.E.A. funding generates $9 of non-federal money to the arts, and the nonprofit arts industry generates 4.1 million jobs.

This new study can help educate our elected leaders from both sides of the aisle about the true value of the arts for all our children, our communities and our country.

Read this Letter to the Editor in The New York Times.

Pro Sports could be your Arts Organization’s next Power Play

Posted by Patrick O'Herron On January - 30 - 2014
Patrick O'Herron

Patrick O’Herron

Banks, industrial manufacturers, energy and technology giants—these often become the “usual suspects” when arts organizations seek to build partnerships with businesses. But for some arts organizations, a major opportunity may lie the unlikeliest of industries—professional sports.

According to a recent Forbes article, professional sports, as a North American industry, generated a whopping $53.6 billion in 2012 and is expected to rise to $67.7 billion by 2017. This provides terrific potential for arts organizations to look within their own backyards at their local professional sports teams as possible strategic partners. In the spirit of the upcoming Super Bowl XLVIII, let’s examine this idea through the lens of the National Football League (NFL) and rival Super Bowl rival teams, the Seattle Seahawks and the Denver Broncos, who have each integrated the arts into the investments they are making within their respective communities.

The mission of the NFL Foundation is to support the health and safety of today’s youth and improvement of the communities in which its players and fans live. The arts play a key role. The Foundation recently announced a $1 million grant to the New York-New Jersey Super Bowl Host Committee’s Snowflake Youth Foundation, which funds charitable projects throughout New York and New Jersey, many of which provide visual art, dance and drama programs for youth. Additionally, for nearly 20 years, the NFL has supported the Youth Education Town (YET) program. Similar to the Boys and Girls Clubs of America, YET Centers provide after-school activities for school-age children, many of which are heavily arts-focused. YET Centers are launched with a $1 million Super Bowl Legacy Grant from NFL Charities that is matched by the Super Bowl Host community. Read the rest of this entry »

The Sweet Side of Arts and Business (from the pARTnership Movement)

Posted by Stephanie Dockery On January - 23 - 2014
Stephanie Dockery

Stephanie Dockery

According to the 2013 BCA National Survey of Business Support for the Arts, 66% of businesses who do not currently support the arts report that they have never been asked to do so.

ProjectArt, an organization aiming to close the “access” gap in youth arts education, has taken that lesson to heart – and is now celebrating an innovative and successful partnership with Jacques Torres Chocolate for holiday and Valentine’s Day promotions that grew out of an exploratory phone call: ProjectArt asked.

Children and candy are a natural link, and the giving season is the perfect time to advocate for ProjectArt’s programs, which include art instruction, promoting art access through public libraries, and gallery exhibitions for their pupils, largely from low-income areas. Stickers attached to containers of the Jacques Torres malt balls promote that “one box of chocolate covered malt balls = one free art class for a child.”

Affectionately known as “Mr. Chocolate,” Jacques Torres founded his company in New York City in the year 2000. In 1988, he emigrated from France and became the corporate pastry chef for the Ritz-Carlton, then served as executive pastry chef at Le Cirque from 1989-2000. Jacques Torres Chocolate is headquartered in New York, and the chocolate in manufactured in Brooklyn, establishing him as the quintessential American dream. A supporter of New York nonprofits, Jacques Torres has a personal passion for supporting youth initiatives, making ProjectArt’s proposal a perfect fit. Read the rest of this entry »

As Corporate Giving Bounces Back, Six Things Nonprofits Need to Know

Posted by Judy Belk On December - 13 - 2013
Judy Belk

Judy Belk

After years of recession-battered budgets, nonprofits finally are getting good news: U.S. charitable donations appear to be rebounding. Corporate giving, in particular, increased a cumulative 14.7% since 2010, according to the Giving USA Foundation. The median of total giving by companies jumped 23% last year and is almost back to pre-recession levels.

Many, but not all, nonprofits are getting some lift from that rising tide. A survey by the Nonprofit Research Collaborative found that 42% of nonprofits said they received more corporate funding in 2012 than in 2011.

Converging trends, however, are shaping how such funds will be allocated in the future. Most notable is pressure from customers and employees for companies to become better corporate citizens. At the same time, business-oriented thinking is coming to bear on philanthropy, including “impact investment” approaches, leveraging non-cash assets, more strategic planning and a desire to align charity and corporate missions.

These changes are spawning new expectations for nonprofits – but also revealing new resources for them to tap. Here are six trends to understand to successfully engage corporate donors. Read the rest of this entry »

Rodney Camren

Rodney Camren

Listen closely please; do you hear those words of a famous quote from Shakespeare in your community? Look over there; do you see a young lady in a white leotard elegantly positioned on just one toe? Is your breath taken away from the musical notes and talents of the lyrical soprano singing effortlessly on stage?

Or do your spirit, mind and body travel to unknown worlds when engulfed by the combination of horns, keys and drums playing in a symphony? Do you tear up, laugh, or get angry over shades of paint arranged by brushes? Well you should, not only for cultural awareness but for real estate value as well.

When communities invest in the arts they are fueling economic growth, creating jobs, increasing property values and making their communities more attractive to young professionals who want to start a career or business, a family, and home environment. These young professionals are increasingly driven by quality of life and cultural amenities in their cities of choice. The most famous of theatre districts of course is Broadway! “Besides New York, the popularity of Broadway theatre has spread to Chicago, Los Angeles and other major cities in the US. It is the highest level of commercial theatre in the English-speaking world. It is followed by West End theatre in London” stated Author David Corn. He also states that Ticket sales on Broadway exceed 1.5 billion dollars annually.

The Woodruff Arts Center’s in Downtown Atlanta is one of the nation’s largest arts institutions, and the art and education programs it creates. This year’s record campaign goal is $9.5 million, representing approximately 10% of the Woodruff Art Center’s overall operating budget. Detached Homes being sold in a one mile radius of the Woodruff Arts Center cap out at $3.5 million and when you consider those homes attached such as condo’s and townhomes well you get top dollar at $1.8 million. Read the rest of this entry »

Patrick O'Herron

Patrick O’Herron

At the pARTnership Movement, we think it’s fantastic that you are considering the benefits of an arts and business partnership, and that you’re sharing the values we have ignited through the 8 reasons businesses partner with the arts. But we understand that the road is long and winding, and there are pitfalls along the way. That’s why we have composed this list of the 5 things you might not be doing when considering such a partnership, and examples of how to best start.

1. Are you even asking?

According to the BCA National Survey of Business Support for the Arts, of the 600-plus small, midsize and large businesses surveyed, 66% of businesses that don’t give to the arts stated that they were not even asked to contribute to the arts—that is two-thirds! It is our responsibility to deliver the message to businesses that the arts can help build their competitive advantage, so write those letters, set up those meetings, attend chamber of commerce meetings and make those connections—start building relationships now.

psipostpatrick12. Are you considering small and midsize businesses?

Your first instinct as an arts organization may be to run to the nearest bank or local industry giant to seek support for your programming, but according to the BCA Survey, small and midsize businesses contribute 82% of the total contributions to the arts. Exemplary examples of small and midsize business partnerships include Caramel Boutique, a DC-based clothing store that is redefining the U Street corridor as an arts destination by hosting free art shows for local artists on a monthly basis, and the Pfister Hotel in Milwaukee, which turns its guests’ stay into a work of art through its Artist-in-Residence program. Download our tool-kit, “Creating pARTnerships with Small and Midsize Businesses,” as a useful resource. Read the rest of this entry »

5 Tips For Connecting With Your Network Over In-Kind Donations

Posted by Eleanore Hopper On November - 7 - 2013
Eleanore Hopper

Eleanore Hopper

Rosie’s Theatre Kids (RTKids) was given a rare opportunity to advertise in Condé Nast publications at no cost to the organization. RTKids had a chance to take full-page, color advertisements in some of the most-read publications in US, but had no marketing team to strategize placement, or copywriter and designer to create the ad. They needed to submit the advertisement within two weeks.

This was the quick, first project I was given as a new participant in the Arts & Business Council of New York’s Business Volunteers for the Arts™ program. As a consultant in the areas of communications and business development for clients in the arts, this was fun and very familiar territory.

Increasingly, donors are more willing and able to give in-kind contributions (non-cash donations of good or services). According to an annual report created by CECP in association with The Conference Board entitled Giving in Numbers: 2013 Edition the “direct cash donations dominated at 47% of total giving in 2012, non-cash contributions have been growing at a faster rate of 10% or more in each year since 2008.” This means that organizations, like RTKids, sometimes receive a donation that does not directly support their bottom line as a monetary contribution would.

In my initial meeting with RTKids, many questions came up about how to maximize this special opportunity. What was the best message for the ad? How could RTKids summarize the organization’s mission in a way that would grab attention and drive home the impact of their work? How could RTKids get the ad in front of potential supporters? And lastly, but perhaps most importantly, would they encourage donations by advertising this way? Read the rest of this entry »

Inspiring Creativity, Supporting Art Education

Posted by Masha Raj On November - 5 - 2013
Vans Custom Culture Winning pair of shoes, designed by Lakeridge High School; Lake Oswego, Oregon

Vans Custom Culture 2013 Winning pair of shoes, designed by Lakeridge High School; Lake Oswego, Oregon

Americans for the Arts is excited to be partnering again with VANS in 2014 for the Vans Custom Culture competition, a national shoe customization contest where high schools from all over the United States compete for a chance to win money for their art programs.

Since 2010, youth-targeted brand Vans has been encouraging high school students across the United States to embrace their creativity.  The Vans Custom Culture competition offers students a fresh perspective on art and offers an outlet for self expression through art, fashion, and design through this unique contest and multimedia exhibit.  During this contest, high school students from participating schools design shoes that fit within a particular theme representing Vans lifestyle.  The $50,000 award is granted to the winning school to support its art program.

The 2013 Vans Customs Culture winner of the $50,000 grand prize was Lakeridge High School of Lake Oswego, Oregon.  This winning school was chosen on June 11, 2013 at the Whitney Museum of American Art in New York City. The top 5 finalist school’s shoe designs were on display at the museum for the panel of judges, which included actress Emma Roberts, designer Timo Weiland, reality star-turned-designer Whitney Port, artist Christian Jacobs and skateboarder Steve Caballero.  In addition to the grand prize, $20,000 was donated by Vans and Americans for the Arts to ten more schools across country to advance their art education programs. Read the rest of this entry »

Eileen Cunniffe

Eileen Cunniffe

It’s no secret within the nonprofit sector that volunteers are often the difference between “make” and “break,” the special sauce that keeps an organization moving forward, delivering against its mission, serving its constituents. From hands-on volunteers to skills-based volunteers to the volunteer leaders who serve on boards, it’s almost impossible to calculate the value that those who give back add to the sector. So it’s nice to know that those who volunteer benefit from the experience as well.

A national survey of 3,351 adults conducted by Harris Interactive on behalf of UnitedHealth Group demonstrates that volunteering is good for your health. Here are some of the takeaways from this research:

  • Volunteers say they feel better—physically, mentally and emotionally—than non-volunteers
  • Volunteering helps people manage and lower stress levels
  • Volunteers feel a deeper connection to communities and others
  • Volunteers are more informed healthcare consumers and are more engaged and involved in taking care of their own health

If you work with volunteers—or if you are one yourself—those first three points are probably not very surprising. The fourth is perhaps a bit unexpected, but the report includes some interesting data around this topic, including people who report that volunteering helps them cope with a chronic illness and/or helps them take their minds off their own problems. Survey respondents who volunteer scored better than those that don’t on nine well-established measures of emotional well-being. Read the rest of this entry »

Partnering with Eileen Fisher (from The pARTnership Movement)

Posted by Katy Rubin On October - 17 - 2013
Katy Rubin

Katy Rubin

Today I’m writing from my desk in Brooklyn, as the founder and artistic director of Theatre of the Oppressed NYC (TONYC). TONYC, 2+ years old and growing, partners with local communities including homeless adults, immigrants and LGBTQ homeless youth to create and tour original plays inspired by real‐life struggles. Our interactive performances engage audiences in creative problem‐solving and transformative action.

Back in the summer of 2010, I was working as a freelance teaching artist. One of my employers, a girls leadership initiative, was funded in part by Eileen Fisher, the women’s clothing company. All I knew then about EF was that zen-looking women wore flowy clothes in the NY Times ads that my mother and I had always admired. Then I got a call asking if I’d come up to Westchester, where EF’s headquarters are located. The EF Community Foundation had heard that the Theatre of the Oppressed course was very popular down in the city, and invited me to teach in their pilot Leadership Institute, modeled after the same program they funded in NYC. I immediately noticed a special vibe; the first day I walked into the EF headquarters, the janitor whispered to me: “I love working here: shhh, don’t tell anyone.”

I was excited about the work Eileen was doing around girls’ and women’s leadership (being an emerging leader myself, as well as a young woman). The company was similarly excited by the Theatre of the Oppressed methodology I brought, and how it connected the young women to each other and to their communities, through identifying and transforming collective challenges. At the performance I facilitated that summer, Eileen spoke about the importance of investing in the confidence and creativity of young women, sparked by the challenges she faced when starting the company 30 years before. I didn’t know yet that I’d soon be running a growing arts-and-social-justice nonprofit, and that I would sometimes struggle to find my own confidence as a young, female leader. Read the rest of this entry »

Collaborations with Local Businesses, or Doing Business with…?

Posted by Nick Dragga On October - 16 - 2013
Nicholas Dragga

Nicholas Dragga

I have a love/hate relationship with collaborations. On the one hand, I think they are the greatest thing- the key to our future. They offer opportunities to further Ballet Lubbock’s mission through unique and hopefully unexpected projects to diverse audiences, act as a gateway to more arts participation on all levels, and ideally, bring in some much needed cash. When everything aligns properly, we can create something that truly is greater than the sum of our parts- something that neither we nor our collaborator could ever do alone.

On the other hand, I often wonder, “is this worth it?” This “collaboration” is a LOT of time and energy. I have to jump through so many hoops for this corporate “partner,” compromise my product, and take the time of my dancers, artists, and staff to ultimately help this business sell their products…and all for $500…or maybe even $5,000.  Ugh.

If money is what I’m after, then spending time with individual donors would be more fruitful. If engagement is what I’m after, than bringing OUR uncompromised product to the community would be easier, and often times, more meaningful. Sometimes I think these “new faces” brought in by our business collaborator see us as the hired entertainment – which may possibly do more harm than good in building our brand.

But, the flaw in my logic seems obvious. There is a distinct disconnect between my objectives and my strategies and outcomes. I was not collaborating; I was doing business with people. Of course doing business with people is a great and wonderful thing, but different than collaborating. Read the rest of this entry »

Two Takes on the Business Case for Strategic Corporate Philanthropy

Posted by Eileen Cunniffe On October - 15 - 2013
Eileen Cunniffe

Eileen Cunniffe

Two recent articles make the case for strategic corporate philanthropy. And while the authors come at the topic from different angles, they agree that when corporate foundation or corporate social responsibility leaders align programs with causes that matter to their businesses, the investments yield many types of dividends.

Christine Park, president of the New York Life Foundation, offers the example of the impact her organization has had in addressing childhood bereavement. She notes that while as many as one in seven Americans loses a parent or sibling before age 20, grieving children are a surprisingly overlooked group. Since New York Life deals with families in times of grief, this cause resonates with people throughout the organization. As she explains, “…we practice advocacy with a lower-case ‘a’—with a focus on raising awareness, education, and public concern for issues where there is a clear and compelling need and little rational dispute as to the merits of the issue.”

Since adopting the “under-attended-to issue” of grieving children, the foundation has been able not only to invest resources (more than $13 million since 2007) in supporting grieving children, they’ve also been able to shine a bright spotlight on the topic and shape the national conversation about the needs of these children. They’ve forged strong partnerships with a number of leading nonprofits in the field, such as the Moyer Foundation and the National Center for School Crisis and Bereavement, and fostered alliances across nonprofits in this category. Read the rest of this entry »

Michael Stroik

Michael Stroik

While a new report shows that the global recession shifted funding away from the arts, is there a silver lining in how companies have changed their view of investing in communities?  CECP, in association with The Conference Board, recently released Giving in Numbers: 2013 Edition, an annual analysis of corporate giving trends among the world’s largest businesses. Despite a slow economic recovery, the majority of companies gave more in 2012 than in 2007, before the recession, yet the majority of funders decreased their funding of the arts. Companies decreased arts funding annually in each year from 2007 to 2012. The steepest declines occurred in 2008 and 2009, at the height of the global recession.

The news is not all bad for arts organizations. While the majority of arts funders have decreased funding, many continue their support today. In fact, behind only education and health and social services organizations, more companies supported the arts than any other program area in 2012, albeit at lower financial levels (Giving in Numbers, page 20). Revenues and profits have increased for large businesses since 2009, and giving budgets are expected to grow in coming years.

The shift away from the arts is likely related to many factors and trends occurring across the corporate philanthropy field. Companies aim to drive measurable societal impact with each grant, and many focus efforts on single program areas with the hope of moving the needle on specific societal problems. So why haven’t arts agencies reaped the benefits of an increased focus on individual program areas? Based on our research, there are a variety of reasons. Most notably:

  1. The Recession: During the recession it was no surprise that the fastest growing program area was community and economic development. The world’s largest businesses aimed to support community efforts to rejuvenate local economies. The hope was that economic growth, no matter how small, could spur consumer confidence and pay dividends for companies in the long-run. Many companies prioritized these programs over arts initiatives in the last half decade.
  2. Education Issues in America: CECP’s research sample is global but 92% of companies are based in the United States and focus the majority of funds domestically. In 2012, education support topped the list of program areas supported by large businesses for the first time since CECP first published Giving in Numbers in 2006.  American students are falling behind global peers in math and science achievement, and companies are concerned about the future of the American employee base. In addition, the racial achievement gap in student test scores (click here for more information) spotlights the social justice factors that are at stake when dealing with education programs.
  3. Non-Cash Giving: In-kind contributions, consisting primarily of product donations and pro bono service, accounted for more than 95% of aggregate giving growth from 2007 to 2012. Arts agencies often have fewer opportunities to work with bulk product donations; only 4% of corporate contributions to arts agencies came in the form of non-cash gifts in 2012. See Figure 11 (page 20) for more details. Read the rest of this entry »

ARTSblog holds week-long Blog Salons, a series of posts by guest bloggers, that focus on an overarching theme within a core area of Americans for the Arts' work. Here are links to the most recent Salons:

Arts Education

Teaching Artists

Early Arts Education

Common Core Standards

Quality, Engagement & Partnerships

Emerging Leaders

Charting the Future of the Arts

Taking Communities to the Next Level

New Methods & Models

Public Art

Best Practices

Evaluation

Arts Marketing

Audience Engagement

Winning Audiences

Powered by Community

Animating Democracy

Arts & the Military

Scaling Up Programs & Projects

Social Impact & Evaluation

Humor & Social Change

Private Sector Initatives

Arts & Business Partnerships

Business Models in the Arts

Local Arts Agencies

Cultural Districts

Economic Development

Trends, Collaborations & Audiences

Art in Rural Communities

Alec Baldwin and Nigel Lythgoe talk about the state of the arts in America at Arts Advocacy Day 2012. The acclaimed actor and famed producer discuss arts education and what inspires them.