ARTSblog

Mark Stern

Susan Seifert and I began the Social Impact of the Arts Project (SIAP) in 1994 in response to the attention that economic impact studies were gaining at the time.

We felt—in addition to their methodological flaws—that these studies captured only a fraction of the importance that the arts held for society. We committed ourselves to think through the theoretical and methodological issues involved in documenting the contribution that arts and cultural engagement have for community life.

Over the years, we’ve discovered many connections between the arts and social well-being, some of them quite surprising.

It turned out that the arts were associated with preserving ethnic and racial diversity in urban neighborhoods, lower rates of social distress, and reduced rates of ethnic and racial harassment. Perhaps most surprisingly, we found that the presence of cultural assets in urban neighborhoods was associated with economic improvements, including declines in poverty.

We used the concept of “natural” cultural districts to study neighborhoods where we found unplanned concentrations of arts organizations, cultural enterprises, artists, and cultural participants and documented that it was the social and civic engagement associated with the arts that seemed to drive these economic benefits and revitalization.

Over the past several years, we’ve been trying to re-conceptualize our findings and their meaning for the cultural community, urban public policy, and scholarship. Read the rest of this entry »

Kenneth Bailey

First let me say that we are still working to figure out how to evaluate the impact of Design Studio for Social Intervention (ds4si) and our various unusual approaches to creating change.

We would love to think with practitioners, funders, artists, and other allies on this issue and use it as a way to build solidarity, increase the breadth and creativity of evaluation approaches, and further spread any new insights we uncover. (Unfortunately, the current climate is one where evaluation frequently creates distance between practitioners and funders. It would be interesting to explore this as a cultural practice as well!)

One of the ways we want to explore evaluating cultural practice is in gauging an intervention’s resonance within the situation it’s hoping to affect. Resonance might be a way to make a distinction between our social interventions and those artist-led practices that aren’t informed by and in embedded solidarity with a population’s or organization’s desire for a particular change.

We aren’t saying that social practice art projects that aren’t deeply informed as such shouldn’t happen, but that they might be considered differently that those that are.

Let’s take the projects we designed working with youth activists on youth violence. We have designed and tested three different interventions since we started this work with youth over four years ago.

One of these interventions was aimed at disturbing the social practice of “grilling,” which is the term for the glare which takes place when two youth make eye contact and immediately infer danger from each other. To us, we found resonance when youth across the board stated that “you can’t stop the grill.” In fact, the emotional investment and intensity with which youth thought they couldn’t affect this practice was what made us pick it. Read the rest of this entry »

Joanna Chin

Growing interest in capturing impact of many types of programs has resulted in escalating discourse and developing practice-based theory about the social impacts of the arts. This current focus on understanding what difference we make builds on, and goes beyond Robert Putnam’s theory, which connected the power of arts and culture in creating social capital.

Across the board, researchers are exercising leadership in this area. For example:

• Alan Brown, in An Architecture of Value, has drawn out and interpreted key concepts from the RAND Corporation’s Gifts of the Muse report to advance a framework of public value centered in and building from the arts experience.
• Clayton Lord and Alan Brown, working with theater partners across the country, have devised indicators and scales to measure the intrinsic impact of experiencing theater.
• In the media arts, American University’s Center for Social Media has reviewed state of the art methodologies for the strategic design and evaluation of social issue documentary films in its Designing for Impact.
• Mark Stern and Susan Seifert at the Social Impact of the Arts Project (SIAP) have developed cultural clustering as both a methodology and a concept. The method involves integrating data on cultural assets into a geographic information system to produce a Cultural Asset Index that can be used to identify census block groups with the highest density of these assets. SIAP is developing a Creative Assets Mapping Database as a community and economic development tool.
• The Knight Foundation and Artplace are working to create vibrancy measures for communities, while the National Endowment for the Arts is looking for indicators to assess the impact of Our Town and other grant programs.

Animating Democracy, a program of Americans for the Arts, has been working to bring together these strands of thinking in the Impact section of our website; particularly, when artists are intentional and art is integrated with practices of civic engagement and social activism as catalysts, conveners, forums, and forms for change. Read the rest of this entry »

Stephanie Hanson

I am consistently inspired by the innovation that comes out of the Emerging Leaders Network, and this week’s blog salon was no exception.

We heard from representatives of 11 Emerging Leaders Networks, and gained some insight into what was happening in their communities. This week, bloggers have questioned and affirmed why they continue to dedicate their careers to the arts; wrote about examples of artists and arts organizations leading authentic community engagement; questioned the social inequity of unpaid interns; and shared a list of Things We Wish Someone Had Told Us at 25.

We gave ourselves permission to fail, permission to have multiple interests outside of the arts that may or may not intersect with the field, and reminded ourselves not to get stuck in a structure that no longer works for us as individuals or organizations.

It’s clear that emerging arts leaders are looking at their careers, organizations, and neighborhoods in a different way than arts administrators who have come before them. I believe it’s important that we honor the hard work of those who started in the field before us. Without them, we wouldn’t have the National Endowment for the Arts, the structure of public funding support, or the diversity of arts, cultural, and community engagement organizations that exist today.

There are four generations currently working and leading in the workforce, and we must find ways to work with one another, share our strengths, and support each other’s weaknesses at all levels of the generation spectrum.

To me, this blog salon demonstrated how many mini ripple effects of change are taking place in communities across the country at the same time. This is change at a very fundamental level that has the potential to reform our field in the way that Diane Ragsdale envisions in her post (and is our muse for this salon). Read the rest of this entry »

Molly O'Connor

Working part time at a bookstore to pay for college, it was in 2001 when I first learned about the Tulsa Race Riot of 1921. I was shelving books when I came across a copy of Up from the Ashes by Hannibal B. Johnson.

I recall flipping through the pages, stunned that such massive atrocity that had taken place in my home state. And how was I just learning about this? The riot was certainly not included in Oklahoma History class.

Since that day, I’ve discovered I’m not the only Oklahoman who has been oblivious to the Tulsa Race Riot, the most horrifying act of racial violence in American history.

While this incident made national news, local history books and classes were devoid of information about this violent attack on the community of Greenwood. Even today, researching the event often leads to more questions.

There are discrepancies in the numbers of fatalities, and, as always, history has been written and controlled by those who have committed genocide. The mysteries of what really happened on May 31, 1921 are perhaps lost in the ashes.

For Oklahomans, how do we collectively reconcile this deep scar in our history and take steps to heal the wounds that still hurt and divide us? How do we ensure that we learn from the Tulsa Race Riot so that history does not repeat itself? Read the rest of this entry »

Molly O'Connor

There’s a crisis underway in Oklahoma’s public schools. Even though House Bill 1017 requires art and music as core curriculum, these programs have disappeared from too many Oklahoma schools in communities both large and small.

This is nothing new, but that fact alone ensures that any attempt to reinstate these programs faces increasingly tough challenges. Today’s generation of parents were some of the first to miss out on art and music education, and therefore, are often unaware of the benefits of arts education and what their own children are missing out on.

Interestingly enough, several community leaders in Oklahoma continue to step up in efforts to pick up where the schools are falling short. Although, in most cases, it’s about so much more than providing an arts learning experience: It’s about providing hope.

With a thirty-year history of presenting modern dance in Oklahoma, Prairie Dance Theatre has developed new outreach programs for underserved youth and struggling Oklahoma City public schools. Artistic Director Tonya Kilburn is one of the instructors who has been instrumental in implementing dance into physical education programs in the public schools.

Tonya: “Bringing dance to children in OKC is both exciting and rewarding for me as an educator and as a concerned community member. I’ve always felt very fortunate that my chosen art form is so physical, and with Oklahoma rated as the seventh most obese state in the nation, I feel very connected to the solution.” Read the rest of this entry »

Carlos Velázquez

In a recent article about Chicago-based artist Eric J. Garcia, whose politically charged work he calls a “weapon to strike at injustice”, he added a caveat for aspiring artists: “Oh-all of this is done on our off-time when we’re not at the day job that pays the bills.”

His words came back to me when reading the prompt to this salon, a quote from Diane Ragsdale on arts sector reform:

“If our goal..is to hold onto our marginalized position and maintain our minuscule reach—rather than…actively addressing the social inequities in our country, and reaching exponentially greater numbers of people—then…I would suggest that it may not merit the vast amounts of time, money, or enthusiasm we would require from talented staffers and artists, governments, foundations, corporations, and private individuals to achieve it.”

I am glad to know that the arts sector is not confining itself to simply holding onto its miniscule reach, and that emerging artists and arts leaders, many working in art and humanities-based nonprofits, are taking the lead.

My position is that they are using the organizational skills, social vocabularies, and leadership experience gained in nonprofit environments well beyond the scope of the workday, to be wielded as “weapons” addressing social inequalities. Read the rest of this entry »

Jaclyn Johnson

I write from Nashville, TN, a nationally recognized music city and a burgeoning arts town.

As an actor, community arts project manager, theatre producer, and staff member of an arts service organization, my days bustle with arts leaders, new and seasoned. They provide the spark for the city’s growth. And those stepping forward as new leaders will define the future of the creative sector.

When I look around at my ensemble and community, I see common characteristics that will weave through our individual impact as emerging leaders.

In this blog series I will explore three of those characteristics: who we are, how we will work in the arts and why we will dedicate so much of our hearts to it.

Who are we?

We are artists first and manager-janitors out of necessity. We are arts entrepreneurs.

From crowdfunding to self-publishing, it is becoming increasingly easy to take this do-it-yourself approach to making art.

“Film is an ever more do it yourself word,” said Coke Sams at a recent Arts & Business Council of Greater Nashville seminar on alternative funding options for art projects. Coke is a producer at Nashville-based Ruckus Films and part of the team for the Blue Like Jazz film, the most successful film project in Kickstarter history raising over $345,000. Read the rest of this entry »

Kelly Seward

Spring is my favorite time of year because companies across Kansas City begin luring artists, writers, musicians, dancers, and filmmakers from their cubes for the sixth annual Art@Work corporate arts festival.

When the program began in 2007, I believed Art@Work was about showcasing the arts in all of its various forms. I know now that it’s about showcasing people.

Two years ago, Pat Wigley, a cable lineman at Kansas City Power & Light, created a sculpture of a wind-bent tree using the overhead line he works on every day. His co-workers awarded Into the Storm a first place ribbon and advanced Pat’s sculpture to our city-wide competition.

During the opening reception, I was approached by a teenage boy who saw the piece and wanted to know more about it. After we found Pat and his wife in the crowd, the boy energetically shook Pat’s hand and exclaimed, “It’s an honor to meet you, sir. You’ve inspired me to become an artist.” Pat looked confused but his wife absolutely beamed.

The two talked for a while about electricity,  wire-bending techniques, and inspiration. Before he left, the boy shook Pat’s hand again and said, “I’m going home to start making art right now.” Read the rest of this entry »

Clayton Lord

In four days, I have spoken to over 500 people in Boston, New York, DC (which was Livestreamed), and Philadelphia about Counting New Beans and it has been an amazing set of conversations.

Artistic directors, marketers, development people, funders, government representatives—everyone has engaged in a thoughtful and provocative conversation about impact assessment and it’s role in the field.

But I think of all the points raised over the last week, the one that has resonated most with me is around the value and rightness or wrongness of setting artistic goals and then measuring to them.

In Philadelphia, one artistic director admitted to being scared at the implications of being able to measure impact. Alan Brown, speaking from the stage, related a story of an artistic leader in Australia, who upon hearing about impact assessment said, “Great, I’m going to get a 3.5 on spiritual fulfillment this year, and you’re going to expect me to get a 3.6 next year.”

And, just a few minutes ago, I got an extremely well-articulated (and overall very positive and flattering) email from Jason Loewith, executive director of National New Play Network that included a very interesting fleshing out of the fear an artistic leader might have of an outside force, like say a funder, trying to exert control over artistic product through impact assessment. Read the rest of this entry »

Joanna Chin

As the lead for developing Animating Democracy’s new website, I can tell you that it’s filled to the brim with incredible resources from our Arts and Social Change Mapping Initiative and Arts & Civic Engagement Impact Initiative as well as earlier publications, tools, and resources from the program’s first decade of contributions to the field.

In fact, I’d wager that if you’ve gone to the site, one of the problems is that there’s too much there! Have 10 minutes?

Let me walk you through my shortlist of the top-5 things to do on our new website:

• Become part of a growing database of arts for change practitioners and supporters. Create a profile for yourself as an artist, project, and/or organization.

• Learn about how evaluation has helped two artists learn the social outcomes of their work with Pam Korza’s and Barbara Schaffer Bacon’s paper, Evaluating Impact/Appreciating Evaluation.

• Find artists and groups doing work in specific disciplines or issue areas through our searchable profiles and through links to specialized databases. Read the rest of this entry »

Michael R. Gagliardo

In the arts world, we find ourselves constantly searching for ways to engage the community. Every day we think about how we draw in more constituents: bigger audiences, more donors, a larger base of support, etc. And often the answer seems obvious—offer more.

But is there a point of diminishing returns?

It’s the old question of quantity versus quality. Sometimes it seems like the only way to bring new audiences to the table is to offer more—more concerts, more exhibits, more performances, more, more, more. But does it work?

Are we really bringing a new crowd to the work that we hold so dear? Or are we simply “watering down” the arts in an attempt to make them “user friendly?”

This is a hard question to answer—a hard question to face, really—when arts organizations are struggling for funding and watching audiences fade away and make other choices of where to spend their money and time.

I have heard people scoff at the notion of consumers spending their “entertainment dollars” on the arts. But we have to be realistic—the arts are a form of entertainment, and we have to compete with every other entertainment industry in the market.  Read the rest of this entry »

Leslie Donaldson

Driving around Greater Lansing, MI, commuters may be surprised to discover 672-square-foot works of art on area billboards that normally carry advertising.

These artful billboards can be found in the sky along the highways leading into Michigan’s capitol city, near highly trafficked shopping centers, and outside local neighborhoods, all transforming traditional advertising spaces into an artful visual display.

These billboards, which were all launched as an initiative to bring art to the masses via the medium of outdoor advertising, is made possible through a program called Art In The Sky, a unique partnership between the Arts Council of Greater Lansing and local advertising company, Adams Outdoor Advertising, highlighting the local arts community.

Debuting in March 2011, Art In The Sky billboards have been installed in various locations around the Greater Lansing region. To date, Adams Outdoor has donated space to local artists, each of whom have received an Individual Artist Grant from the Arts Council of Greater Lansing. A panel of peer reviewers selected the artists’ respective applications to receive funding for a specific arts project with a local public component. Grantees were selected on artistic merit and the potential impact of their public project upon the community. Read the rest of this entry »

Tara Connolly

The Southern Entrepreneurship in the Arts conference (SEA), an initiative of the North Carolina Entrepreneurship Center (NCEC) in partnership with national group Self Employment in the Arts, was at a turning point. As we planned the third annual conference for February 2012, we knew this would be our “make-it-or-break-it” year.

Having seen a drop in attendance and revenue during the second annual conference, we needed to regain the momentum we cultivated during the first annual conference, which attracted nearly 300 attendees from nine states to the University of North Carolina at Greensboro (UNCG) to participate.

Marshall Rollings

We reworked the conference structure and partnered with a regional arts initiative, the Tri State Sculptors Association Iron Pour, hosted at Sculptor Jim Gallucci’s studio, to incorporate the event into pre-conference reception. We knew SEA 2012 was packed with diverse content and value. But could we reach and re-engage our target audience?

We increased marketing across multiple channels with support from Opportunity Greensboro, The Coleman Foundation, and Cheap Joe’s Art Stuff. Additionally, two weeks prior, we arranged a “live tweet” for the conference, which surpassed our expectations and helped to generate more buzz before, during, and after the conference.

On February 11, 352 people, including 198 students and 107 artists, gathered at UNCG for the third annual SEA Conference to share entrepreneurial strategies and resources to help emerging artists become successful in their careers and to network among students, emerging artists, working artists, business professionals, and community organizations. Read the rest of this entry »

Merryl Goldberg

In considering quality, engagement, and partnerships, I’m really thrilled to be writing about DREAM and TELL!

Developing Reading Education through Arts Methods (DREAM) is a four-year arts integration program funded through the United States Department of Education Office of Innovation and Improvement: Arts in Education Model Development and Dissemination Grant Program.

Theater for English Language Learners (TELL!) is a multi-year project with funding this year from the National Endowment for the Arts, Arts in Education category.

Both programs are partnership programs involving school districts, a university, and professional artists. In this post and my next one, I will describe each of these projects. This one introduces DREAM.

“Some schools don’t have what kids need to enjoy school,” said Jordan Zavala, 9. “I used to have a hard time reading, but since I’ve been in Mr. DeLeon’s class I’ve done better because we act out what we learn. It’s really been fun.” (San Diego Union Tribune 2/10/12)

The DREAM program is a partnership of the San Diego County Office of Education via the North County Professional Development Federation, and Center ARTES at California State University San Marcos.

The program’s goal is to train third and fourth grade teachers to use visual arts and theater activities to improve students’ reading and language arts skills. Read the rest of this entry »