Temporary promotional signage at Three-Way Piece Number 1: Points (1964), Henry Moore
Public art can be one of a city’s most overlooked and under-appreciated cultural assets; but it’s also an ideal introductory cultural experience because it’s accessible “on the street,” visible at any time, free to all, and diverse in content – no tickets, no barriers, no time limits.
We created the Fairmount Park Art Association’s Museum Without Walls™: AUDIO program in Philadelphia to call attention to these works of art – always on view, but often unobserved.
We wanted to appeal broadly to culture seekers as well as non-traditional arts audiences by making engagement with public art fascinating, informative, rewarding, and fun.
Reaching the “spontaneous user” – our defined target group – represents an extraordinary opportunity unique to public art. This person typically has not planned ahead, paid a museum admission, or signed up in advance for a cultural tour.
The program so far has 35 stops for 51 sculptures feature nearly 100 “voices” from all walks of life, including: artists, educators, curators, scientists, writers, historians, civic leaders, and family members – all with personal connections to the sculptures.
We developed an “authentic voice” model, which distinguishes our audio program from others that feature a single guide, narrator or interpreter. Listening is almost like eavesdropping into a fascinating conversation. Read the rest of this entry »