Over the last few years, I have been paying an increasing amount of attention to mobile technology and its intersection with the arts. Many people in our field hold the philosophy that mobile is the future. I would argue that mobile is the present—it’s where things already are.
- There are currently 6 billion mobile subscribers worldwide. That’s 87% of the world’s population.
- As of Dec 2011, there were 331.6 million wireless subscriber connections in the United States. When you divide the number of active connections by the total population of the U.S. and its territories, that’s a penetration rate of 104%.
- In March 2012, the number of U.S. mobile subscribers using smartphones surpassed the number of those using standard feature phones.
- In the United States, 25% of Internet users are mobile only.
If any of you are waiting for a “tipping point” to arrive before you begin exploring how to engage audiences via mobile devices, allow me to gently inform you that you are late to the party.
The point has tipped.
So what are your options?
Participate in mobile-optimized environments
Thankfully, most of us already use mobile-optimized environments to communicate with our audiences. Your Facebook pages and Twitter profiles are presented to mobile users in an optimized format, and your messages on those platforms appear in your followers’ activity streams on their mobile devices—which is critically important given that over 50% of Facebook and Twitter users access their accounts from smartphones and tablet computers.
Develop a mobile website
Whew! Okay, so at least you have some mobile-optimized content. Now, what about your website? For those of you who have a mobile website, good job. Skip this section. For those of you who do not have a mobile website, I have some questions for you: Read the rest of this entry »