
Lisa Phillips with Steve Wozniak
There seems to be a major disconnect between how creativity is valued in society and the career advice we give our children. We all know that the arts are a valuable means of expression, a means to share stories across cultures and an uplifting and moving source of entertainment.
We revere our cultural icons, whether they are movie stars, literary authors or artists, but we seem to limit the possibility of careers in the arts to only a talented few.
How many of us arts professionals have heard from family and friends, “When are you going to get a real job?”
So, why do we put our cultural icons on a pedestal but undervalue arts education? I think one of the reasons is that as a society we are preoccupied with the idea that the arts are reserved only for those with talent. However, in the reality of today’s job market, we need to change this idea.
There is a significant gap between what children are told is important for their future career success and what business leaders actually want from the emerging workforce. Creative individuals are actually in demand. Not just for arts careers, but for careers in business as well.
For example, Disney and Apple are two of the most successful companies of our time, largely because of the creativity, innovation, and the leadership they have demonstrated in their respective industries.
In an era when businesses are constantly struggling to find creative ways to stay at the top of their market, arts education can be a powerful tool to nurture the creative abilities of our young people, ensuring they are ready for the skills that are in demand. Read the rest of this entry »


