In a few weeks, many of us will descend upon Washington, D.C. as part of Arts Advocacy Day.
The agenda is simple and powerful; first, everyone learns the talking points, the compelling arguments, and statistics, and then practices on legislators and/or their staff. We return home knowing we’ve made a positive impression upon those who make decisions that can have significant and long-lasting impact upon the arts in America.
For some of us, that’s it! That’s our contribution to the future of the arts. We return home and pick up our work where we left off, seeing little connection to our day-to-day activities, managing our budgets, developing programs, expanding audiences, and raising money.
Realistically, I suspect most of us would say that we think of our national effort and our local effort as mutually exclusive events with the consequence of each seeing little, if any, relevance to the other.
The fact is that “advocacy” in its broadest sense, is the same as branding. Through whatever efforts and means we select, the goals are the same—to cause others to hold views and find values that are in line with our views and values.
Arts Advocacy Day is only one point along a continuum of efforts that will culminate in moving others toward our view of the world, and the strategies recommended should serve as a blueprint for what we do locally. Read the rest of this entry »