You know that question, “how do we build new audiences without losing current ones?” Here’s a thought exercise for you: what if you flipped it, reframed the question? What if you prioritized the audience you’ve already lost, rather than the audience you might lose?
That’s right: you’ve already lost audiences. Point of fact: there’s a giant pool of audience members that you’ve never had–never even knew you existed–that you’ve left out or even actively displaced because of choices you and your organization have made over time. And continue to make. Read the rest of this entry »