Stop. Before you start thinking about the pretty wrapping paper you’re going to use for this awesome new website you’re about to give your audience, make sure you’ve done your research, organization, and started working with staff on content.
Why do you have to do that first?
Because to get good design you have to answer the hard questions; you have to know WHO you’re designing it for and WHAT message you want your design to send to your audience.
As Manager of Publications and Communication at Americans for the Arts, part of my job is to manage the design process for many of our printed and online materials. I work with a variety of vendors on a regular basis, and I was part of the team that decided on the design direction for our new website. Read the rest of this entry »