There is a gigantic, come-and-have-some, boatload of private sector money available to all arts organizations. New research from Richmond, Virginia confirms that most don’t ask for it.
What’s the pot of money? It is the money in personal pocketbooks of the arts organizations’ most loyal constituents: pocketbooks that already make ongoing donations in response to grassroots solicitations such as direct mail, special events, and crowd-source platforms. But new research shows that most arts organizations rarely have personal, look-you-in-the-eye meetings with their best donors to ask for major amounts of money. The donor who loyally and happily writes an annual $1,000 check never experiences a personal meeting to ask for $25,000. Read the rest of this entry »