For Geva Theatre in Rochester, NY, I created an engagement group that has significantly impacted the way we interact with patrons and stakeholders, it’s called The Cohort Club.
I started with four ideas:
1) Education breeds excitement.
2) People wanna see how the sausage is made.
3) If you want people to come see your shows, you need to speak their language, or teach them yours.
4) “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”—Chinese proverb. Read the rest of this entry »