Thankfully, OnlineMBA.com has pulled together a fantastic infographic that will help you determine if Facebook is better for your message or if you should hurry up and start that Twitter account.
By gathering social media demographic info and putting it together in an arts-friendly way (a solar system of social media info), you can take a quick look at the social media universe and then decide if you’re on the right path or if you should be heading toward another orbit.
Here are some facts I gleaned from the resource (as posted on Mashable):
- FACT: Facebook users visit the site 40 times per month and average over 23 minutes on the site per session.
- OPPORTUNITY: That creates an opportunity to really engage with Facebook users. If you can get an article or link to your site on a Facebook user’s newsfeed at the right time, you will have them hooked…for at least that day. A study covering 2007-2010 Facebook use says that the peak use time is Wednesday at 3:00 p.m. ET and daily it is at 11:00 a.m., 3:00 p.m., and 8:00 p.m. ET.
- FACT: 82 percent of Pinterest users are female.
- OPPORTUNITY: The arts are already female-skewing, but if you want to reach out further into the demo, you’ll want to sign up for an account and try it out soon.
- FACT: 71 percent of Google+ users are male and 43 percent are single men.
- OPPORTUNITY: The arts are already female-skewing, but if you want to reach out to older, single men who may bring dates, girlfriends, and/or mothers to your gallery or performing arts center, you might want to dabble and see where Google+ takes you. Read the rest of this entry »