If you still say “Facebook is not a direct sales tool” you’re not using it correctly. And you don’t understand how the marketing world has dramatically changed.
At a recent arts conference there were evidently some sessions where presenters said “Facebook doesn’t sell tickets” or “we just use Facebook for branding and awareness.”
We are in a new world where social storytelling and smart digital targeting are cornerstones of marketing. And those organizations that don’t know how to do it are going to keep falling further and further behind. Spreading this misinformation is just going to keep our sector amongst the dinosaurs who think we can keep interrupting our way to ticket sales by buying traditional media. Read the rest of this entry »