Technology and funding forecasters predict that 2010 is the breakthrough year for mobile fundraising. SMS mobile giving is one of the fastest growing fundraising outlets; this brings fundraising to your fingertips in a new and exciting way. This was first made popular by relief efforts for Katrina and has since been used by campaigns such as Share Our Strength, The Salvation Army, UNICIF, and the Obama Presidential Campaign.
This trendy topic amongst fundraisers and charitable organizations will attract a younger donor base that was, until now, virtually unreachable. Even a teenager who receives a modest allowance would have the opportunity to make a difference. Cultivating the younger generation of donors can fuel your fundraising efforts and promote a relationship that will hopefully develop into sustainable giving.