The business community has commonly perceived the arts as ancillary to its day-to-day operations and important only to the enrichment of its community’s cultural vitality. Now thanks to positive research and a new understanding of creativity’s potential—including efforts to meld creativity and the arts within and across multiple disciplines such as science and mathematics—business is just beginning to “get it.” Companies and corporations are s-l-o-w-l-y changing their perceptions and discovering the untapped success potential the arts can deliver.
The business community is beginning to understand the value the arts and creativity bring to the workplace. It’s realizing the arts can positively shape corporate culture and enhance the lives of workers both in and out of the workplace. But more importantly, business is gradually getting the message that by supporting and embracing the arts, the true impact of art’s potential to foster creative inquiry, entrepreneurial thinking, pure imagination and inspiration can serve as fuel for authentic corporate competitiveness.
Translated: The arts have bona-fide, bottom-line benefits.
That’s the message businesses throughout Wisconsin have been receiving through our firm’s volunteer work on behalf of the Wisconsin Arts Board. By creating brochures, presentations, and videos, and through our task force involvement, our business has been working to change the perceptions that Wisconsin businesses have about the arts. We want our state’s business community to understand that by juxtaposing and infusing the arts and creativity within the realms of technology, science, engineering, and beyond, unlimited possibilities spring forth. Read the rest of this entry »