Have you seen the latest AT & T commercial ‘Rethink Possible’ complete with CGI wizardry illustrating their wireless ‘coverage’ by the unfurling of yards and yards of orange fabric over buildings, dams, monuments and the beach. The blatant appropriation of artists’ Christo and Jeanne-Claude’s work was too literal for words and ill-timed given the recent memorial to Jeanne-Claude, April 26 at the Metropolitan Museum of Art.
Shown at prime time, the commercial has saturated the airwaves and made my blood boil until just recently, when I noticed the last image was altered. A disclaimer had been added! “The artists Christo and Jeanne-Claude have no direct or indirect affiliation or involvement with AT & T.”
Looks like the artists’ attorneys informed AT & T to ‘rethink’ appropriation. Check out the commercial and newly added disclaimer on You Tube.