Information moves faster. People are more closely connected. The expectations we all have for what we want to see and hear have changed. The kinds of relationships and the levels of support we want from organizations have been redefined. Our connection to the issues and events that define our world has been transformed.
The ubiquity of technology and the reach of the Internet make it possible to spread a message farther and have it be embraced by more people than ever before. The rise of social platforms leaves no doubt that we are one global, interconnected community and capable of taking action on issues we passionately share. The available tools make it possible for everyone to have a platform from which to speak, and anyone to spark a bottom-up, grassroots-fueled revolution that has power no individual or entity could generate. However, the tools alone will not ensure that an arts organization, or any organization, is successful in communicating with, and engaging, audiences. Read the rest of this entry »