Danielle Williams

Danielle Williams

So, you’ve figured out that you need a new website, eh?

Whether you came to that conclusion on your own, or with the help of our quiz, you’ve now realized that it’s time to give your website a little TLC.

But, where do you start? Do you call a vendor immediately? Do you start on a new design? Do you just delete everything you dislike as fast as you can, in the hopes that no one notices?

And what if you have yet to find the all-important funding in your budget for the aforementioned TLC?

Well, I have good news: the first few things you should do when you’re ready to overhaul your website are absolutely free. They take some time, but they’re important and they’re free

1. Take a look at your stats.

Hopefully you already have Google Analytics set up on your website. (If you don’t, get on that ASAP! There are great tutorials online, and once you install the tracking code, you can view reports within 24 hours.) Read the rest of this entry »

Danielle Williams

Danielle Williams

Welcome to the “How to Build a Winning Website” blog salon – the first blog salon written entirely by Americans for the Arts staff!

I’m Danielle Williams, the Website & New Media Manager at Americans for the Arts.

You may not know this, but Americans for the Arts has quite a few websites. Aside from our “main website” (AmericansfortheArts.org), we also manage:

This week we’re talking about AmericansForTheArts.org – which re-launched “in beta” this past December. Read the rest of this entry »

Deb Vaughn

Deb Vaughn

Funders are increasingly skeptical of the impact that a short-term interaction with an artist has on students, especially those who may count those four hours as their only arts experience for the year.

But despair not! There are ways to make the most of those limited contact hours. A recent best practices sharing session of The Right Brain Initiative illuminated several ways to make the artist-student time really count. Read the rest of this entry »

Linda Langston

Linda Langston

I recently spoke in an Americans for the Arts’ State Arts Action Network webinar entitled, “How to Get a Seat at the Table” on May 7.  As president of the National Association of Counties, I presented from a political perspective.  As a former museum director though, I am attuned to the unique challenges and opportunities in making sure your voice is heard as an arts organization.  Your first priority in getting a seat at the table is to make sure that your organization’s business plan and vision are in line.  You need to define what your organization is and also you need to determine your organization’s place is in the community.  You must be the story-teller of your organization. Read the rest of this entry »

Jim Clark

Jim Clark

“Creative Placemaking” as described by Anne Gadwa Nicodemus and Ann Markusen offers artists and arts administrators a template to engage business and civic leaders in the articulation of new cultural policies at the local level.  In her paper, “Fuzzy Vibrancy: Creative Placemaking as Ascendant U.S. Cultural Policy,” Nicodemus states that one of the hallmarks of creative placemaking is the development of cross-sector partnerships to promote “arts-centered initiatives with place-based physical, economic and/or social outcomes.”

Does this widespread interest in creative placemaking present an opportunity for us to expand and develop cultural policy at the local level? Read the rest of this entry »

Is Public Art Dead?

Posted by Norie Sato On May - 30 - 20146 COMMENTS
Norie Sato

Norie Sato

In the late 1970s, artists and critics were asking “Is Painting Dead?” In the face of new approaches, media and concepts, the art world was looking at new ways of art making versus the old.   It was somewhat of a facetious question, yet there was a lot of truth in it. Public art as we know it, as “government-sponsored” percent programs, is getting to be more than 40 years old. Programs are celebrating 30, 40, 50 years of existence. It is no longer a new thought, no longer exciting in its promise, reach and approach…or is it? I’m not sure I can answer that question yet, but here are a few observations that may signal a trend. Read the rest of this entry »

Robert Bush

Robert Bush

If a Local Arts Agency (LAA) doesn’t produce plays or present concerts or mount exhibitions or offer classes, why does a community need an LAA? Why does your LAA need your support?

A fundamental part of an LAA’s role in the community is to increase public access to the arts and work to ensure that everyone in their community or service area enjoys the cultural, civic, economic, and educational benefits of a thriving cultural sector. In 1999, when the LAA community and Americans for the Arts (AFTA) celebrated the 50th Anniversary of the local arts agency movement, access was the theme that ran through our collective vision plan for American communities through 2025, which included the following:

  • Fostering a lifelong continuum of arts creation, arts experiences, participation and education;
  • Bringing cultural equity and equality into existence;
  • Helping the arts bring diverse people together and bridging differences;
  • Enabling people to value the arts by participating at both amateur and professional levels;
  • Ensuring arts diversity is valued and celebrated as an expression of our humanity.

Read the rest of this entry »

Employee Engagement

Employee Engagement

In response to an increase in demand for corporate social responsibility–as well as employee expectations for opportunities that are more connected to their workplace and community–businesses are incorporating more and more chances for employee engagement with nonprofits and social causes, in addition to monetary support for these organizations. This is a tremendous opportunity for the arts sector, as it has much to offer individual employees who seek to feel more fulfilled in their work and everyday lives. Read the rest of this entry »

Donna Collins

Donna Collins

For many individuals outside the circle of arts advocacy and arts policy there seems to be a recurring question: What is the role of the arts in job creation, economic sustainability, and the quality of life of our citizenry? The dollar, and not the soul, seems to be at the core of the discussion. I dare say you can’t have one without the other.

My knee jerk response to such queries is to shout from the rafters that by investing in the arts and incorporating arts and culture into every economic development plan, the yield will be abundant benefits to our economic, social, civic, and cultural vibrancy. The significance of the arts allows a community to generate an increasingly stable and creative workforce, new and increased tourism, fiscal infusion, and more sustainable neighborhoods. Read the rest of this entry »

New Face of VolunteeringThe old model of employee engagement and volunteerism is quickly fading. In a world where everyone can be an artist, a creator, an inventor, or a key player in a project far-removed from his or her own experience, volunteering has morphed into something vastly different from its original shape. Employees now crave the opportunity to be integrally involved in a major aspect of a non-profit’s work, which not only gives each a sense of purpose and completion, but also can greatly expand the services provided to an organization if the volunteer projects are designed carefully with these shifts in mind. The same tenets that apply to new marketing, crowdsourcing, and product design strategies also apply to volunteering, as more and more people crave deeper connections and ownership that lead to greater satisfaction in all aspects of life. Read the rest of this entry »

Ayanna Hudson

Ayanna Hudson

The Arts Endowment’s vision is that every student is engaged and empowered through an excellent arts education. This statement reflects a fundamental belief that all students should have the opportunity to participate in the arts, both in school and out of school. It also acknowledges the very real benefits of an arts education—students participating in the arts are engaged in life and are empowered to be fulfilled, responsible citizens who make a profound, positive impact on this world. I’d like to share with you what the NEA has learned about how to achieve this vision and steps we are taking to move this vision forward. Read the rest of this entry »

Roland Kushner

Roland Kushner

In 2010, Americans for the Arts launched the National Arts Index; this was followed in 2012 by its community-level sibling, the Local Arts Index.  The Local Arts Index (LAI) is the largest publicly accessible source of data on arts and culture at the county level.  It offers a free and easy-to-use web tool that displays information about the arts in every U.S. county in the form of 75 indicators, with data since 2009.  The site makes it easy for you to learn about your county (or the one next door, or where you’re thinking of moving) as an arts community.  Read the rest of this entry »

Malissa Feruzzi Shriver

Malissa Feruzzi Shriver

Here is a recipe for success. Take a failing elementary school, invest time and treasure in professional development, help them develop a strategic plan; assist them in maximizing their budget with expert technical assistance. Bring in the non-profit arts providers, credentialed specialists, teaching artists, universities, the local community, and parents. To top it all off, add in a famous artist – as a mentor, as an advocate, and to bring in the media. With a potent combination of discrete arts education in all four disciplines and arts integration, this program proves that the so-called achievement gap is indeed an opportunity gap: an opportunity gap for the principals, teachers, students, and their parents – but also for their communities and for our society. As John Dewey said, what the best and wisest person wants for his child, that must we want for all the children of the community. Anything less is unlovely, and unchecked, destroys our democracy. Read the rest of this entry »

Adolfo Henriques

Adolfo Henriques

This interview with Adolfo Henriques by Laura Bruney and Etain Connor of the Arts & Business Council of Miami was originally published May 6, 2014 on their blog, www.artsbizmiami.org/ArtsBizBlog.

Sitting on the 8th floor of the Gibraltar Bank offices, we are first struck by the incredible views of downtown Coral Gables. We are here to meet Adolfo Henriques, a paragon in our cultural community and an enthusiastic supporter of the arts both personally and professionally. As Chairman and Chief Executive Officer of Gibraltar Private Bank & Trust, Mr. Henriques has embraced the value and economic impact of the cultural community. His civic contributions are extensive, including serving as Chairman of the Miami-Dade County Cultural Affairs Council since 2008.  Under his leadership on the Council, he has helped keep local arts funding intact during the great recession and helped the Council continue to provide resources to strengthen the 1,000+ arts groups in Miami-Dade. He has also served in senior leadership positions at some of South Florida’s most prestigious institutions including Miami-Dade’s Beacon Council, the Greater Miami Convention and Visitors Bureau, and United Way of Miami-Dade County.

ABC Miami: What do you think makes a vibrant community and what role do the arts play?

AH:  I believe people make a vibrant community. But what attracts and retains people? The opportunities and resources a community offers to improve quality of life are essential to attracting and retaining key talent in Miami. And the arts are a key element to improving the quality of our lives. I like to think of a city in the same way that a film maker creates a scene. You begin with actors performing in front of a green screen. All you see are the characters moving amongst a blank background, it isn’t until the editor adds color, visual effects, music and more that a truly cinematic moment is created. The arts are like the special effects. They make the impossible happen, make a moment memorable and make people happy. The arts connect us and give us cause to explore our own creativity. They provide context. That is why the arts is an essential part of our local community. It is the unifying element and proactive catalyst to the nation’s most diverse and fastest growing cultural city in the U.S.  Read the rest of this entry »

Ken Busby

Ken Busby

“The arts are under attack!”  We hear this cry on a consistent basis as state and local governments wrestle with priorities to balance budgets.  The arts always seem to be the first on the chopping block.  Detroit continues to face seemingly insurmountable challenges, and one of the suggestions for how to raise capital to satisfy creditors is to sell off the outstanding art collection of the Detroit Institute of Arts.

Selling the DIA’s collection is only a short-term fix, that doesn’t actually alleviate the problem at all.  It’s more for showmanship.  It’s a statement that we can live without the arts.  They are only important if they can be sold to raise money. Read the rest of this entry »