Archive for the ‘Uncategorized’ Category

Learning Website Lingo on the Fly

Posted by Joshua Jenkins On June - 5 - 2014
Joshua Jenkins

Joshua Jenkins

Working on a website redesign or refresh can become easily overwhelming, especially if you don’t consider yourself well-versed in the lingo, countless acronyms, and big concepts that get tossed around throughout the process.

Learning a few of these more “techy” concepts, how they function, and why they are important will make navigating through the design and development process a lot easier.

Here’s a rundown of some important concepts to grasp:

Information Architecture

When you are setting out to redesign your website, the concept of information architecture is paramount and one to consider in the early stages. The Information Architecture (IA) structures your website’s content in the way you’d like the user to experience it. Read the rest of this entry »

The Design Process: The Good, The Bad, and The Ugly

Posted by Elizabeth Van Fleet On June - 5 - 2014
Elizabeth Van Fleet

Elizabeth Van Fleet

Stop. Before you start thinking about the pretty wrapping paper you’re going to use for this awesome new website you’re about to give your audience, make sure you’ve done your research, organization, and started working with staff on content.

Why do you have to do that first?

Because to get good design you have to answer the hard questions; you have to know WHO you’re designing it for and WHAT message you want your design to send to your audience.

As Manager of Publications and Communication at Americans for the Arts, part of my job is to manage the design process for many of our printed and online materials. I work with a variety of vendors on a regular basis, and I was part of the team that decided on the design direction for our new website. Read the rest of this entry »

Raheem Dawodu

Raheem Dawodu

The time has come. You’ve done your research to find out your audiences, figured out how to create great content to meet their needs, and you’ve convinced your organization’s staff and leadership that it’s time to build a new website.

Now it’s time to involve your staff in the process – since they are the issue experts that should work with you to create or revise your website’s content. At Americans for the Arts, though everyone on staff has an interest in the success of the website, only some of the people on our 70-person staff are what we call “content creators” – the ones who write the content. Read the rest of this entry »

5 Documents You Need for a Successful Website Redesign

Posted by Danielle Williams On June - 4 - 2014
Danielle Williams

Danielle Williams

We’ve already talked about how important it is to do your due diligence when taking on a website redesign – figuring out your audiences, securing buy-in from your leadership, selecting good partners and vendors, the importance of quality content for your website – and we’ll be diving in deeper later in this blog salon about working with staff to create and revise quality content.

As you continue to bring together all these great resources, it will be helpful to compile them in a format that will be useful to your team and your vendors. During our website redesign, we ended up creating a number of documents that helped us fully scrutinize and contemplate all of our options. No stone was left unturned, which helped our stakeholders feel more comfortable with some of the drastic changes we were suggesting. Read the rest of this entry »

How to Pick the Best Partners for Your Website Redesign

Posted by Danielle Williams On June - 4 - 2014
Danielle Williams

Danielle Williams

Now that you’ve decided that you need a new website, figured out your audiences, and garnered support from your leadership and staff, you should be ready to select a team of professionals to help you with the website overhaul process. There are very few organizations who can completely handle a web redesign in-house, so it’s important to have great partners who can help you through this project.

At Americans for the Arts, our Marketing, Communications and Technology Department includes a Vice President, a 5-person Marketing and Communications team, a 3-person Web team, and a 5-person Database and internal IT team. Though our entire 70-person staff played part in this project (as we detail later in this blog salon!), our Web team and VP were primary, working with our external vendors and with a good deal of content help from Marketing and Communications. Read the rest of this entry »

Getting Buy-In for Your Website Redesign

Posted by Kimberly Hedges On June - 3 - 2014

Kimberly Hedges

Most projects start with the need to address a deficit, and redesigning a website is no exception.

Your current website may not be serving your visitor’s needs, the content might read like a brochure or look dated, the layout of the site may make it hard to find the best content you have to offer, or maybe the design looks like it was built back when we still used DOS. (Well, maybe not that bad, but you know the feeling.) There is just no denying that your website could be doing more.

When addressing a known deficit, you would think that getting buy-in and support for your project to address that deficit would be a breeze. (Everyone agrees on the problem, so everyone should agree on the solution, right?)

However, big deficits come with big needs. Read the rest of this entry »

10 Ways to Improve The Website You Already Have

Posted by Joshua Jenkins On June - 3 - 2014
Joshua Jenkins

Joshua Jenkins

Who doesn’t love a good list?

I’m Joshua Jenkins, Americans for the Arts’ Website Coordinator, here to drop some hints and tips on website improvement. I started at Americans for the Arts in the summer of 2013, and played a large role in the final push toward the website launch in December.

In a perfect world, you’d snap your fingers and a shiny, new website would appear live on the internet. However, as you’ve read already and will continue to read during this blog salon, there are a lot of important resources you need on-hand when redesigning your website.

Sometimes, a complete website redesign may not be in your organization’s budget, or you may have recently redesigned your website and can’t commit to a full design update just yet. Good news: these circumstances don’t have to stifle your ability to improve your users’ experiences while visiting your organization’s website.

Take a look at these simple, effective best practices that you can implement to offer your users the best experience – whether you’re fixing the site you have, or just starting the redesign process. Read the rest of this entry »

Content is King

Posted by Caitlin Holland On June - 3 - 2014
Caitlin Holland

Caitlin Holland

As Bill Gates famously said in 1996 at the dawn of the internet revolution, “content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”

Almost two decades later, his predication rings true. Winning websites have quality content that is compelling enough to grab and hold readers’ attention.

As the Communications & Content Manager for Americans for the Arts, my role is to do just that – I identify, create, and distribute valuable messaging and stories from each of our programs to attract, acquire, and engage Americans for the Arts’ constituents.

Content improvement is a constant job – as soon as you make it through one section of the website, it’s time to tackle the next. Unfortunately, there is no magic formula for creating quality website content – or the sometimes-more-difficult process of working with others to create quality web content – but here are some tips and general rules that worked well for our staff. Read the rest of this entry »

The First 3 Steps to Your New Website

Posted by Danielle Williams On June - 2 - 2014
Danielle Williams

Danielle Williams

So, you’ve figured out that you need a new website, eh?

Whether you came to that conclusion on your own, or with the help of our quiz, you’ve now realized that it’s time to give your website a little TLC.

But, where do you start? Do you call a vendor immediately? Do you start on a new design? Do you just delete everything you dislike as fast as you can, in the hopes that no one notices?

And what if you have yet to find the all-important funding in your budget for the aforementioned TLC?

Well, I have good news: the first few things you should do when you’re ready to overhaul your website are absolutely free. They take some time, but they’re important and they’re free

1. Take a look at your stats.

Hopefully you already have Google Analytics set up on your website. (If you don’t, get on that ASAP! There are great tutorials online, and once you install the tracking code, you can view reports within 24 hours.) Read the rest of this entry »

How to Build a Winning Website

Posted by Danielle Williams On June - 2 - 2014
Danielle Williams

Danielle Williams

Welcome to the “How to Build a Winning Website” blog salon – the first blog salon written entirely by Americans for the Arts staff!

I’m Danielle Williams, the Website & New Media Manager at Americans for the Arts.

You may not know this, but Americans for the Arts has quite a few websites. Aside from our “main website” (AmericansfortheArts.org), we also manage:

This week we’re talking about AmericansForTheArts.org – which re-launched “in beta” this past December. Read the rest of this entry »

Robert Bush

Robert Bush

If a Local Arts Agency (LAA) doesn’t produce plays or present concerts or mount exhibitions or offer classes, why does a community need an LAA? Why does your LAA need your support?

A fundamental part of an LAA’s role in the community is to increase public access to the arts and work to ensure that everyone in their community or service area enjoys the cultural, civic, economic, and educational benefits of a thriving cultural sector. In 1999, when the LAA community and Americans for the Arts (AFTA) celebrated the 50th Anniversary of the local arts agency movement, access was the theme that ran through our collective vision plan for American communities through 2025, which included the following:

  • Fostering a lifelong continuum of arts creation, arts experiences, participation and education;
  • Bringing cultural equity and equality into existence;
  • Helping the arts bring diverse people together and bridging differences;
  • Enabling people to value the arts by participating at both amateur and professional levels;
  • Ensuring arts diversity is valued and celebrated as an expression of our humanity.

Read the rest of this entry »

What’s Soul Got To Do With It?

Posted by Donna Collins On May - 28 - 2014
Donna Collins

Donna Collins

For many individuals outside the circle of arts advocacy and arts policy there seems to be a recurring question: What is the role of the arts in job creation, economic sustainability, and the quality of life of our citizenry? The dollar, and not the soul, seems to be at the core of the discussion. I dare say you can’t have one without the other.

My knee jerk response to such queries is to shout from the rafters that by investing in the arts and incorporating arts and culture into every economic development plan, the yield will be abundant benefits to our economic, social, civic, and cultural vibrancy. The significance of the arts allows a community to generate an increasingly stable and creative workforce, new and increased tourism, fiscal infusion, and more sustainable neighborhoods. Read the rest of this entry »

Fresh Consumer and Business Data on the Local Arts Index Site

Posted by Roland Kushner On May - 28 - 2014
Roland Kushner

Roland Kushner

In 2010, Americans for the Arts launched the National Arts Index; this was followed in 2012 by its community-level sibling, the Local Arts Index.  The Local Arts Index (LAI) is the largest publicly accessible source of data on arts and culture at the county level.  It offers a free and easy-to-use web tool that displays information about the arts in every U.S. county in the form of 75 indicators, with data since 2009.  The site makes it easy for you to learn about your county (or the one next door, or where you’re thinking of moving) as an arts community.  Read the rest of this entry »

The Arts are not “only” the NEA…

Posted by Kate McClanahan On May - 9 - 2014
Kate McClanahan

Kate McClanahan

Above all, artists must not be only in art galleries or museums — they must be present in all possible activities.” — Michelangelo Pistoletto

What is art? Art is a means for social change. Art is relaxing. Art is inspiring. Art is culture. Art is pretty.

What can art really do? At Americans for the Arts we know; the arts are more than just around us or a part of us—they are also an application. Like an amoeba, they can live on their own, but when “discovered,” they suddenly are ever-present and malleable in ways you might not know, and perhaps, they are limited only by “un-thought thoughts,” or put differently, imagination. Read the rest of this entry »

The Arts in City Strategic Planning: Las Vegas

Posted by Jay Dick On April - 28 - 2014
Jay Dick

Jay Dick

In another example of arts and culture growing clout nationally, Americans for the Arts was invited to speak before the Las Vegas City Council’s Strategic Planning Session, which is used to help determine the future programs and priories of the city.  I had the pleasure of being one of 12 speakers and the only one whose topic was not on transportation or from the traditional business sector.

Attending this session was Mayor Carolyn Goodman, the six City Council Members, and all the department heads of Las Vegas City Government – including Nancy Deaner, the Director of the Las Vegas City Arts Commission.

I began my talk by stating that it was my goal to make them think about the arts and culture in a new way. I began with a quick over-view of the economic impact of the arts and culture. Specifically, I distributed our Arts & Economic Prosperity IV calculator and profiled the Neon Museum.  I am certain the attendees had no idea that the museum has an economic footprint of over $4 million, supported over 150 jobs, and returned over $200,000 in local tax dollars.  Once I had their attention with that, I moved onto how the arts could be transformational. How a child’s education that included the arts could help them to be a more productive member of the local community.  How the arts can be used to help make people, especially minority populations, feel at home in Las Vegas. How the arts provide a sense of place and belonging. I believe I was successful in what I set out to do – shed new light on the value of arts and culture to a city and the people who live there. Read the rest of this entry »